Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
Today, for the first time in the company’s 86-year history, Kelley Blue Book launches a national television advertising campaign in an effort to leverage the brand’s strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research. Following the introduction of radio ads that began airing in early 2012, Kelley Blue Book now expands its inaugural consumer marketing campaign to include national television advertising, while also unveiling the first official modernization of its widely recognized and trusted seal logo.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57257-kelley-blue-book-logo-redesign-national-television-advertising-campaign
In a nationwide effort to encourage all Americans to take steps to prepare for possible emergencies, the Federal Emergency Management Agency’s (FEMA) Ready Campaign and The Advertising Council have joined today with The Weather Channel® (TWC) to launch a new series of public service advertisements (PSAs). The PSAs are an extension of the national Ready PSA Campaign and will be distributed in advance of National Preparedness Month (NPM) in September.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45754/
For the last thirteen seasons of “Get Out!”, HDNet has taken viewers to paradise in an unending effort to experience the most amazing adventures, nightlife and local color the world has to offer. Now the show heads north to Canada for our fourteenth and most exciting season ever. “Get Out! Canada” premieres on HDNet Thursday Night, October 7 at 8:00 Eastern.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hdnet/46233/
This TV series has a charity angle, but the high entertainment value appeals to a wide audience. Lovers of music and celebrities will be drawn to the show as much as concerned activists. We’ve got rock stars and the United Nations together in a way that is turning heads.
Each episode features an influential musical icon of our times. We honor their life and their work, interviewing other musicians and celebs, and doing a brief retrospective on their career. The all star cast of musicians who come out to honor the featured artist will also join him on stage! These are musical performances that have never been heard or seen before, as supergroups are formed for One Night Only, jamming on the pivotal sounds of our times.
Connected to a United Nations effort, our featured guest will also get the chance to spotlight a charity that they believe in. The UN has made goals to improve our planet by 2015. Each episode and charity will represent one of these goals, like Education, Poverty and Women’s Rights
As part of its constant effort to offer versatile products that maximize stylists’ creativity and fearless self expression, Sebastian Professional has once again put its ear to stylists’ stomping grounds to discover how to better enable their talents and, in turn, amaze their clients. In March 2011, Sebastian Professional will proudly inject new potential into its line-up with the launch of Color Ignite, an all-new color care offering. This unique line of professional color care products offers two custom-tailored formulas designed according to the color techniques used – SINGLE TONE for single tone colored hair and MULTI TONE for multi-tonal and lightened hair.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sebastian/48788/
Children’s Medical Center Dallas (Children’s) http://childrens.com is launching a critical stroke initiative to diagnose and treat strokes in children. Pediatric strokes is a little-known condition that occurs as often as leukemia and brain tumors but often is not recognized by parents or physicians, despite the serious short- and long-term health consequences. As part of this effort, Children’s will be one of four research sites in North America participating in this groundbreaking research.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childrens/48624/
Duda Farm Fresh Foods announces that it has donated eight salad bars to the Seminole County Public School District as part of the United Fresh Produce Association Foundation and first lady Michelle Obama’s “Let’s Move Salad Bars to Schools” initiative. The salad bars will be available to more than 16,000 school children and will offer a variety of fresh vegetables and fruits as part of their school lunch program. Duda is also leading an effort to encourage others to contribute to this important initiative with the goal of placing salad bars in every school in the Seminole County Public School District.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55208-duda-farm-fresh-foods-donates-salad-bars-seminole-county-public-schools
The earthquake hitting the Sichuan region in May was devastating. Very few stories of joy and hope were told. SO-U.TV is bringing you one. Listen to Charles Chan, one of our Hong Kong heroes, relate his trip to the region and how with a little effort he brought joy to the distressed community. Watch and listen to Charles Chan at http://www.so-u.tv/playVideo.php?contestid=&id=3519
Johnson & Johnson today announced the launch of Every Mother, Every Child, a comprehensive, five-year, private-sector effort to improve the health of women and children in developing countries. The initiative supports the United Nations’ April 2010 call for a renewed effort to achieve the Millennium Development Goals (MDGs) of reducing mortality in women and children by 2015.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/calraisins/46028/
Time of My Life is the debut single taken from the much anticipated album, Welcome 2 Tahland and in 2008 it looks set to sizzle! Time... an uplifting, feel good party track, also lays down the ground work for Tah’s inevitable invasion of the UK charts. Tah Mac’s latest full length effort features a veritable ‘A List’ of old school talent and rising stars. No stranger to quality and style, the man from NYC has secured the likes Mutya Buena, C.A.S.H (Ceelo Green from Gnarls Barkley) to give the album a knockout punch.
This Labor Day weekend Americans will have a compelling and easy way to pay tribute to the sacrifices of military veterans and their families, through the Fifth Annual Patriot Golf Day, the largest annual grassroots golf event in the country. The idea behind the effort is simple, during Labor Day weekend (September 2-5), golfers across the country are encouraged to add $1 or more to their greens fees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51078-patriot-golf-day-annual-veterans-fundraiser
