Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
An international and bilingual conference designed and organized by Christophe Ginisty will take place in Paris on Friday, January 16th 2015 around the umbrella theme "The brand and the territory": a fascinating dive into territories' reputation and some fascinating strategies of brands that link their reputation to one geography.
Created in January 2013 in partnership with the International Public Relations Association (IPRA), the ReputationWar International Conference has become one of the main events on reputation management at the digital age.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411151-reputation-war-conference/
Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia’s first PHEV joined two other fuel-efficient additions to the brand’s growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Utility Vehicle (HUV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731854-kia-optima-plug-in-hybrid-chicago-auto-show/
Kia Motors America (KMA) today unveiled the 2017 Kia Optima Hybrid (HEV) at the Chicago Auto Show. The Optima HEV enjoys the same full redesign – inside and out – as the conventional gas-powered model, the all-new fourth-generation Optima sedan, bringing with it a new hybrid powertrain that targets a 10 percent improvement in fuel economy over the outgoing model. The enhanced HEV blends modern styling and a premium driving experience with an even more intense focus on efficiency and is being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7731855-kia-2017-optima-hybrid-cas/
This year, Beneful dog food is celebrating the fifth year of its Dream Dog Park program by supporting dog park projects across the U.S. ranging in size from Chihuahua to Great Dane proportions. Kicking off in June and throughout 2015, the Beneful team is supporting crowdfunding campaigns and working with community leaders and fundraising groups to help bring new dog parks to life or improve existing ones through a combination of financial support, hands-on volunteerism and shared dog park expertise.
“At Beneful, we know dogs and owners share a special bond, and there’s a special place in their hearts for their local dog parks. We’ve experienced it ourselves with our dogs, and we’ve seen it firsthand through our Dream Dog Park program,” said Brent Gleckler, Beneful brand director. “This year, we’re excited for the program to take a new shape with the Dream Dog Park Project, allowing us to reach even more dog-loving communities across the country.”
To view the Multimedia News Release, go http://www.multivu.com/players/English/7551751-beneful-dream-dog-park-project/
Ball Up, the leading streetball brand in the world and home to the most legendary names in the game, announced its 2014 summer tour schedule, which will visit major cities around the country and will conclude with one new player discovered during the tour winning a spot on the roster and a contract worth $100,000.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101155-ball-up-streetball-summer-2014-tour-schedule/
Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
Designed to delight shoppers and defy convention, two all-new 2013 Hyundai Santa Fe models make their world debut today at the 2012 New York International Auto Show. The third-generation Santa Fe crossover family introduces the two-row, five-passenger Santa Fe Sport and the long wheelbase (LWB) three-row, seven-passenger model called Santa Fe. The all-new Santa Fe family showcases the brand’s cutting-edge capabilities through “Fluidic Sculpture” design, impressive fuel economy and a host of features to delight drivers and passengers with high expectations for functionality and comfort. The all-new 2013 Santa Fe Sport will go on-sale late this summer, with the larger Santa Fe introduced to dealers in January 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55437-hyundai-santa-fe-2013-models-debut-new-york-international-auto-show-nyias
Maytag® brand and Boys & Girls Clubs of America (BGCA) have awarded 11 Boys & Girls Clubs across America with the “2012 Maytag® Dependable Club Award” in recognition for their demonstrated commitment to dependability and dedication to keeping youth on the path to achieve great futures. The Clubs were selected to receive the distinction and a financial award to help deepen their impact in the community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59049-maytag-dependable-club-award-boys-girls-club-america-bgca-lucille-o-neal
http://www.IvoryHomes.com It's that time
again! Time for the Utah Parade of Homes, which features hundreds of
brand new homes from the top builders along the entire Wasatch Front.
Ivory Homes will once again, be featuring several homes within the Salt
Lake, Northern Wasatch, Utah County and Park City parades in the
upcoming months.
Flying takes a heavy toll on Americans’ performance: according to results released today from a 1Above survey conducted online in May by Harris Poll among over 2,000 U.S. adults, 81% of U.S. fliers (Americans who’ve ever flown) whose most recent flight was an hour or longer say they need one full day or more to recover after a flight. Yet results show poor hydration and flying habits abound - factors that greatly exacerbate jet lag symptoms and health risks long after each flight. 1Above, the New Zealand brand behind the flight drink designed to help people combat jet leg and arrive ready, is releasing these findings as they launch in North America this week.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7540851-1above-flight-drink-survey/
Bacardi Limited caps off the yearlong celebration of its 150th anniversary with the creation of a commemorative time capsule to symbolize the unity, passion and pioneering spirit of Bacardi—the Company, family and iconic rum brand. The time capsule acts as a living snapshot of the Company in 2012 and also carries messages from current-day employees to Bacardi employees of 2062—50 years from now—to honor the enduring Bacardi legacy when it is opened on its 200th anniversary.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53414-bacardi-rum-150-anniversary-time-capsule-artifacts-birthday-celebration
