The Häagen-Dazs brand is helping to change the way ingredients are grown to better support bee populations by working hand-in-hand with its farmer suppliers. The internationally-recognized ice cream brand has installed one of the largest, privately funded pollinator habitats on the farmland of its almond supplier in California’s Central Valley. No stranger to helping the bees, the brand aims to impact additional ingredients used throughout its super-premium ice cream portfolio and positively influence sustainable agriculture practices.
The “Häagen-Dazs Loves Honey Bees” program launched in 2008, and today is expanding from research and educational funding to hands-on initiatives that will rejuvenate pollinator habitats to allow native bees to flourish. Located in Chowchilla, California, the habitat consists of six and a half miles of hedgerow and 11,000 native drought-tolerant shrubs and flowering plants, impacting 840 acres of farmland. In order to supply what pollinators need, the Häagen-Dazs brand worked with expert agronomists and the Xerces Society to maximize the impact of the habitat by choosing regional plants that are attractive to pollinators. Looking forward, the team will work to create custom habitats for more of its ingredient suppliers who depend on bees to pollinate their crops.
To view the multimedia release go to:
https://www.multivu.com/players/English/8075051-haagen-dazs-sustainable-agriculture-bees-pollinator-habitats/
The Exegesis of Philip K. Dick is the magnificent and imaginative final work of an author who dedicated his life to questioning the nature of reality and perception, and the relationship between the human and the divine. Edited and introduced by Pamela Jackson and Jonathan Lethem, this is the long awaited presentation of Dick’s brilliant, epic final work. Learn more about this book here, http://bit.ly/g6iMQ0 and its author here, www.hmhbooks.com/pkdick Science fiction, nonfiction, memoir
The European Space Agency (ESA) has joined the CEMS global alliance as the first partnership of its kind, at a meeting in Brussels last month.
Established in 1988 by four leading European business schools (Università Bocconi, ESADE, HEC Paris and the University of Cologne), CEMS has grown into a 29-school partnership, collaborating with 70 Corporate, four Social Partners, together offering a Masters in International Management (MIM) programme.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7396551-European-Space-Agency-joins-CEMS/
New York Times bestselling author Mary B. Morrison’s emotionally charged new African American novel The Eternal Engagement chronicles the sacrifices, betrayals, and choices of three individuals who’ll do anything for true love. Each will learn how every heart has a secret. Learn more about this book here, http://bit.ly/lS8obR and its author here, http://www.marymorrison.com/ African American
Get your duck calls ready - America’s favorite family, the Robertsons, are bringing their story to life onstage for the first time. The highly anticipated DUCK COMMANDER MUSICAL, based on the best-selling book The Duck Commander Family by Willie and Korie Robertson, will make its world premiere at the Crown Theater inside Rio All-Suite Hotel & Casino on April 15. Tickets range from $49 to $125 plus applicable taxes and fees and are available for purchase on Feb. 12 at 10 a.m. PT for Total Rewards members, the loyalty program of the Rio’s parent company Caesars Entertainment, and Duck Commander fans by visiting www.duckcommandermusical.com. Facebook users who “Like” the DUCK COMMANDER MUSICAL Facebook page can also gain access to the presale offer. Tickets will go on sale to the public on Feb. 17 at 10 a.m. PT.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443451-duck-commander-musical/
This book celebrates dolphins' creativity, playfulness, heightened level of self-awareness, and their exceptional ability to communicate with humans, with the author�s many breakthroughs in the field of animal intelligence. She has also fought to abolish a barbaric annual Japanese ritual, hunting dolphins for their meat. Learn more about this book and its author here, http://bit.ly/nri5TD Non Fiction
Sex therapist, Dr. Mogan Snow is brought in to work with the members of the Scarlet Society, a secret women’s sex club. Fear pervades the society when male guests, who enjoy being dominated, are turning up dead. Photos of their corpses are being sent to NYTimes with locks of the victim’s hair enclosed in sandwich bags. Learn more about this book here, http://amzn.to/ijR4zs and its author here, www.mjrose.com Romantic Suspense Thriller
Published on Jun 24, 2014
Twenty years after the elemental conflict that nearly tore apart the cosmos in The Saga of Seven Suns, a new threat emerges from the darkness. The human race must set aside its own inner conflicts to rebuild their alliance with the Ildiran Empire for the survival of the galaxy. In Kevin J. Anderson’s The Dark Between the Stars, galactic empires clash, elemental beings devastate whole planetary systems, and factions of humanity are pitted against each other. Heroes rise and enemies make their last stands in the climax of an epic tale seven years in the making. Find out more at http://us.macmillan.com/thedarkbetweenthestars/KevinAnderson Scifi
The former Fitzgeralds Casino & Hotel has completed its dramatic transformation to become the D Las Vegas, revealing a sleek new style, energetic attitude and fun atmosphere in the heart of downtown Las Vegas.
Located beneath the largest video screen in the world on Vegas’ famous Fremont Street Experience, the D sits at the center of four neon blocks of non-stop party action.
Renovations at the D focus on modern styling, while maintaining elements from classic Vegas and introducing glimpses of Detroit.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58563-the-d-las-vegas-new-hotel-debuts-in-downtown-las-vegas
In the tradition of Stanislaw Lem and Philip K. Dick, a novel of future disaster in Europe by the grand master of German science fiction, Wolfgang Jeschke. In 2052 creation is dying, time has been conquered, and Domenica is trapped in the past with the seeds that hold the promise of rebirth. Learn more about this book and its author here, http://bit.ly/1aTbo8Z Science Fiction
It’s not every day a 75-year-old company re-defines its brand icon. Water treatment leader Culligan International is doing just that with an update to its famous “Hey Culligan Man!” persona. A new website at culligan.com (culligan.ca in Canada) features a new Culligan Man and is loaded with information on water quality and water treatment solutions for homeowners and businesses. The initiatives cap the company’s 75th anniversary year.
Introduced in 1958, “Hey, Culligan Man!” remains one of the most recognized advertising slogans and an important link between customers and the company’s network of over 800 dealers in 90 countries worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53999-culligan-celebrates-75-years-with-hey-culligan-man-update-and-new-website
Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.”
The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889151-roche-aacc-2016/
