Hands-free technologies might make it easier for motorists to text, talk on the phone, or even use Facebook while they drive, but new findings from the AAA Foundation for Traffic Safety show dangerous mental distractions exist even when drivers keep their hands on the wheel and their eyes on the road. The research found that as mental workload and distractions increase reaction time slows, brain function is compromised, drivers scan the road less and miss visual cues, potentially resulting in drivers not seeing items right in front of them including stop signs and pedestrians. This is the most comprehensive study of its kind to look at the mental distraction of drivers and arms AAA with evidence to appeal to the public to not use these voice-to-text features while their vehicle is in motion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60391-aaa-research-voice-activated-in-car-tech-undermines-driver-attention
Today on Rare Disease Day, My Life, Our Future, a national program founded by leaders in the bleeding disorder community, including Bloodworks Northwest, the American Thrombosis and Hemostasis Network, the National Hemophilia Foundation and Bioverativ Inc., opened the largest research repository of its kind in the world to scientists. The My Life, Our Future Research Repository is a collection of genetic data and blood samples that are linked to phenotypic data from more than 5,000 people in the U.S. with hemophilia, a rare disorder that impairs the ability of one’s blood to clot. The My Life, Our Future Research Repository will allow researchers to advance the scientific understanding of the disorder, including genetic differences that affect bleeding severity and reaction to certain treatments.
To view the multimedia release go to:
https://www.multivu.com/players/English/8046151-national-hemophilia-foundation-my-life-our-future/
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
Living with type 1 diabetes comes with many unique challenges in all stages of life. For parents of children with the condition, financial, medical and emotional worries can be overwhelming. To help support people with diabetes and those who love them, Lilly Diabetes today announced it will donate $94,000 to the American Diabetes Association (Association) Campership program and $100,000 to the Diabetes Scholars Foundation (Foundation).
To view the multimedia release go to:
http://www.multivu.com/players/English/8004851-lilly-diabetes-scholarship-donations/
Lynn Napoli Marynowski and her younger brother Frank Napoli are as close as a big sister and little brother can be. They are an extension of their tight-knit family. From being raised together (along with a brother), to working together—Lynn has worked at the Chicago Mercantile Exchange for 25 years and Frank 17 years—and, to this day, still living nearby each other, their parents and brother in Chicago and surrounding suburbs, Lynn and Frank share a close sibling connection. So, when Lynn was struck with the diagnosis of Stage 3 breast cancer back in June 2012, that road—no matter how long—would also be theirs to travel together.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63625-northwestern-memorial-hospital-lynn-sage-cancer-research-foundation
With its roads and freeways as the foundation of driving adventures encompassing sunny surf-side beaches, rugged snow-covered mountains, starkly beautiful deserts and a wide variety of other destinations, Kia Motors America (KMA) chose Los Angeles for the North American debut of the all-new 2016 Sorento CUV.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7078359-2016-kia-sorento-north-america-debut-la-auto-show/
Eagle Rare Kentucky Straight Bourbon Whiskey has named Angie Goodwin of Calhoun, Ky., as the winner of the Grand Prize 2014 Rare Life Award. Eagle Rare will donate $40,000 to Goodwin’s charity, Thumbs Up for Lane Goodwin Childhood Cancer Foundation, and host an awards ceremony in Henderson on March 7. Angie and her late son Lane started the foundation to support childhood cancer research through funding and advocacy and to assist families battling childhood cancer by providing education, financial assistance and a volunteer network.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64624-eagle-rare-bourbon-angie-goodwin-grand-prize-2014-rare-life-award
Eagle Rare Kentucky Straight Bourbon Whiskey has named Tonya M. Evans of Lawrence, Kansas as the winner of the Grand Prize 2013 Rare Life Award. Eagle Rare will donate $30,000 to Evans’ charity, American Fallen Warrior Memorial Foundation (www.afwmf.org). Evans, who founded the charity in March 2011, is in the process of raising funds to establish a 20-acre, $30 million memorial honoring the memory of all military personnel lost since the first Gulf War and in Operations Desert Storm, Desert Shield, Iraqi Freedom, Enduring Freedom and all peripheral operations in the war on terror.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58724-buffalo-trace-distillery-tonya-m-evans-grand-prize-2013-rare-life-award
Avon Products, Inc. celebrated the culmination of its 125th anniversary year last night at the Avon Foundation for Women Global Voices for Change Gala by honoring global champions working to end breast cancer and domestic violence, and by announcing the winners of Avon’s first-ever global online singing talent search for women and songwriting competition for women and men, Avon Voices. Avon Chairman and CEO Andrea Jung, Fergie, Natasha Bedingfield, Delta Goodrem, Ashley Greene and more than 800 guests and performers from 39 countries attended this star-studded celebration at the Marriot Marquis in New York City’s Times Square, which raised more than $2.3 million for the Avon Foundation for Women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/46211-avon-global-voices-for-change-gala
Beginning in mid-March, the AARP/Walgreens Wellness Tour will once again travel the country, embarking on a ten-month tour to provide an expected $14 million worth of free health tests. The national mobile tour will conduct free health-testing events in communities throughout the United States and Puerto Rico. The free tests—which include total cholesterol levels, blood pressure, bone density, glucose levels, waist circumference and body mass index—are valued at $100 per person and may help provide adults with a critical foundation for early disease detection and prevention.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/walgreens/48029/
The 10th annual Avon Foundation for Women Gala tonight honored exceptional women and men for their efforts to end breast cancer and violence against women. The event, held at Cipriani 42nd Street in New York City, has raised more than $20 million for Avon philanthropy in the decade since it launched. The event was hosted by Reese Witherspoon, award-winning actress and Honorary Chair of the Avon Foundation for Women, and Andrea Jung, Chairman and CEO, Avon Products, Inc., with a special musical performance by Melissa Etheridge.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/avon/42979/
