Vivid Sydney (25 May - 11 June), now in its fourth year, was officially opened tonight with 'Lighting the Sails' of Sydney's iconic Opera House, unveiling a celebration of 3D colour projections and digital artistry by multi-award winning German design team, URBANSCREEN.
The largest festival of its kind in the Southern Hemisphere, Vivid Sydney features light art installations around the harbour foreshore, live music performances at the Sydney Opera House and over 100 creative industry events in the Vivid Ideas program.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55928-vivid-sydney-festival-2012/
To motivate parents and their children to spend more time in nature together, the U.S. Forest Service and the Ad Council today launched a new public service advertisement (PSA) campaign urging families to experience the many wonders of nature close to home together.
The PSAs, created in partnership with The Foundry, Time Inc.’s state-of-the-art creative lab and content studio, focus on family time in nearby forested environments, reminding parents that having a nature experience with their children is not only easy and local, but also fun and full of learning opportunities and benefits. This is the first time that the Ad Council has worked with the creative division of a media company that has iconic roots in publishing on a large-scale production on behalf of one of its PSA campaigns. A range of Time Inc. properties are also donating print and digital advertising space in support of this campaign.
To view the multimedia release go to:
https://www.multivu.com/players/English/8171051-new-ad-council-u-s-forest-services-discover-the-forest-psa/
KitchenAid has introduced a new spiralizer attachment for its iconic stand mixer that gives cooks fresh new ways to get creative with fruits and vegetables. Available now at Sur La Table and at the beginning of August on KitchenAid.com, the spiralizer attachment carries a suggested retail price of $129.99.
“The spiralizer is powered by the KitchenAid stand mixer and operates virtually hands-free, simplifying the process of fixing a quick and healthy meal,” said Beth Robinson, senior brand experience manager for KitchenAid. “Whether putting a healthy twist on a traditional recipe, or creating something completely original, the spiralizer gives cooks more ways to make delicious meals with fresh produce.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541651-kitchenaid-spiralizer-attachment/
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
Continuing a relationship that began in 1980, the USGA and Rolex have extended their partnership, assuring that together they will continue to steward some of golf’s greatest moments for the long term.
Through activation across broadcast, digital, social and emerging media, the USGA and Rolex will deliver new ways to promote and celebrate the game and its rich history.
“Rolex’s support through nearly four decades has been instrumental in helping us drive the game forward,” said Mike Davis, CEO/executive director of the USGA. “We are excited that the continuation of our partnership will expand our impact on golf around the world and elevate and celebrate our championships’ iconic venues, legendary champions and signature moments in innovative ways.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8261251-usga-rolex-partnership/
To celebrate today’s digital release of Star Wars: The Force Awakens, two Jedi performers ascended to new heights to engage in an epic lightsaber challenge on the 152nd floor of the iconic Burj Khalifa in Dubai City – the world’s tallest building. Star Wars: The Force Awakens is available to download from iTunes and broadcaster OSN.
Captured on video by an aerial film crew, the two Jedi performers practised a series of complex lightsaber battle moves at a height of over 550m above sea level, while the sun set over Dubai.
The record-breaking release of Star Wars: The Force Awakens in December 2015 achieved the highest grossing global opening weekend of all time ($528.967M), surpassing $1B in a record 12 days and became the top grossing film of all time in the US, surpassing the $760.5M lifetime gross of Avatar in a record-shattering 20 days of release.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740151-jedi-burj-khalifa-force-awakens-box-record/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
Academy Award winner Oliver Stone secured what journalists, news organizations, and even other world leaders have long coveted: extended, unprecedented access to Russian President Vladimir Putin. The day after Showtime® completed the broadcast of its four-part documentary, a series of interviews between iconic filmmaker Oliver Stone and Russian President Vladimir Putin, Hot Books, a division of Skyhorse Publishing, has published The Putin Interviews: Oliver Stone Interviews Vladimir Putin, the complete transcript of the original interviews, containing additional content not included in the Showtime series.
To view the multimedia release go to:
https://www.multivu.com/players/English/8121751-hot-books-oliver-stone-the-putin-interviews/
To coincide with Independence Day, the Ad Council, R/GA and an unprecedented group of brands launched “We Are America,” an extension of the iconic Love Has No Labels campaign, explaining that love for country is love for the people who make up this country. The new PSAs, featuring WWE Superstar John Cena, continue to further the campaign message of acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. Love Has No Labels encourages audiences to recognize their implicit bias – biases that live in our subconscious – in order to promote inclusion. “We Are America” invites everyone to submit their photos to demonstrate the true diversity that makes up America. Upworthy, a 2015 campaign launch partner, shared “We Are America” on its social platforms and will be creating a series of videos launching in the coming months to help further the campaign message.
