For the second year running, Colgate® Optic White® is teaming up with the Country Music Association (CMA) to give fans an insider look at the glamour and excitement around “The 49th Annual CMA Awards” taking place on Wednesday, November 4. To help share that insider story, Colgate Optic White together with two of Country’s brightest stars, Jana Kramer and Cassadee Pope, will share how to look and feel your best whether on or off the red carpet. Starting today, stay in the know on all of the behind the scenes tips and tricks by following @OpticWhite, @CountryMusic, @KramerGirl and @CassadeePope on Twitter.
“When it comes to life’s big moments, the first step to feeling your best is a beautiful smile,” said Kramer. “You can always swap out your shoes or your dress, but your smile is what makes it memorable.”
Colgate Optic White will provide fans with behind the scenes access to Kramer and Pope on their road to the 2015 CMA Awards. Exclusive content and access opportunities include Periscope activations in the weeks leading up to the broadcast and a co-hosted live Twitter chat with Pope on Tuesday, Nov. 3 as well as other surprises. In addition, understanding the importance of social media and fan engagement, @OpticWhite will live-tweet from the red carpet and throughout the CMA Awards, engaging with fans on the brilliant smiles and styles of the night.
To view the multimedia release go to:
http://www.multivu.com/players/English/7566751-colgate-optic-white-cma-awards/
Bringing developers advanced integration, scalability and peripherals all in one chip, Texas Instruments (TI) (NASDAQ: TXN) today announced the Sitara™ AM57x processor family, the highest performance devices in this processor platform. Sitara AM57x processors are designed for a broad range of embedded and industrial applications through their unique heterogeneous architecture including ARM® Cortex®-A15 cores for high-performance processing and running a high-level operating system (HLOS). Additionally, AM57x processors integrate TI’s C66x digital signal processors (DSPs) for analytics and real-time computation, programmable real-time units (PRU) and ARM Cortex-M4 cores for control functions, and video and graphic accelerators for advanced user interfaces and multimedia applications, making the AM57x processors unmatched in their class.
The new Sitara AM57x family of processors was designed from the ground up with high performance and integration in mind. As a result, the processors bring developers unparalleled performance of more than 40 percent greater than quad-core ARM Cortex-A9 processors and 280 percent greater than standard dual-core ARM Cortex-A9 processors found in the broad embedded market.
To view the multimedia release go to:
http://www.multivu.com/players/English/70647530-ti-sitara-am57x-processor/
In a groundbreaking effort to empower teens to speak up when they see bullying, the Ad Council and an unprecedented coalition of media, corporate and non-profit partners are launching I Am A Witness, a digital-focused campaign featuring a new eye emoji supported by the Unicode Standard, and is now available on iPhones running iOS 9.1. The emoji will also be featured in the I Am A Witness app, available on the App Store and on Google Play, which offers a downloadable keyboard developed pro bono by Snaps. The emoji, shaped like a speech bubble with an eye in the center, enables teens to take a stand against bullying and show support for someone who is being bullied. The campaign launch coincides with Bullying Prevention Month.
The I Am A Witness campaign was developed pro bono by Goodby Silverstein & Partners in collaboration with Adobe, Apple, Facebook, Google, YouTube, Johnson & Johnson and Twitter. Each partner will be providing significant exposure and customized content on their platforms. The campaign also includes activations on platforms including BuzzFeed, Instagram, Kik, Pandora, Snapchat, Tumblr, Vevo, We Heart It and Whisper. Additionally, non-profit partners have offered their expertise and resources, including The Bully Project, GLSEN, PACER’s National Bullying Prevention Center and The Trevor Project.
To view the multimedia release go to:
http://www.multivu.com/players/English/7658451-ad-council-anti-bullying-campaign/
Kia Motors America (KMA) today unveiled the all-new 2017 Sportage at the Los Angeles Auto Show. The fourth-generation Sportage, KMA’s longest-running nameplate, wraps stunning contemporary design around a structure that is both stiffer and more spacious than before. Advanced driver assistance technologies, significant suspension and steering improvements, and available intelligent AWD vastly improve the Sportage’s driving dynamics while premium materials and world-class craftsmanship create a class-up experience in an otherwise utilitarian segment.
“Simply put, the Sportage is a breed apart in the compact CUV segment,” said Orth Hedrick, vice president, product planning KMA. “Instead of bland utility, the Sportage combines distinctly European and sporty styling with thoughtful design and functionality, including innovative packaging, premium materials, a turbocharged engine and surprising features. Sales of compact CUVs are on a sharply upward trajectory, and the all-new 2017 Sportage hits the sweet spot by providing an alternative for those seeking to express themselves with a vehicle that’s versatile enough to suit their unique lifestyle.”
The all-new Sportage’s roomier, more luxurious cabin features an impressive level of craftsmanship, with high-quality, soft-touch materials and a range of technologies improving overall comfort, convenience, and connectivity. Updates to the drivetrain provide enhanced efficiency and performance, while changes to the suspension deliver better ride and handling. Like the outgoing model, the all-new Sportage will be built at Kia’s production facility in Gwangju, Korea, and be available in three distinct trim levels (LX, EX, SX Turbo) when it goes on sale next year. Pricing will be announced closer to the Sportage’s on-sale date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7436354-2017-kia-sportage-l-a-auto-show-debut/
The Goodyear Tire & Rubber Company today announced NASCAR star Dale Earnhardt Jr., 26-time NASCAR winner, will be the featured expert who chooses Goodyear tires on and off the track in a series of broadcast, digital and print ads.
“We’ve already had a relationship due to the confidence that I have in Goodyear tires on the track with the 88 car and on the street with my own personal car,” said Earnhardt Jr. “There’s a huge trust factor that we’ve had for a really long time, so this feels like a continuation of something that has been going on for a while.”
Earnhardt Jr., NASCAR’s most popular driver 13 years running and one of America’s favorite athletes, has accomplished his significant racing achievements on Goodyear tires including his first NASCAR Sprint Cup victory in 2000 and Daytona 500 victories in 2004 and 2014.
To view the multimedia release go to:
http://www.multivu.com/players/English/74044510-goodyear-dale-earnhardt-jr/
The sixth annual Productive Innovation Index released by IDEA Pharma today, which ranks biopharmaceutical companies by their ability to successfully bring innovations to market, sees Johnson & Johnson top the industry for the fourth year running.
The Productive Innovation Index measures, scores and celebrates a company’s ability to deliver innovation to patients, by objectively evaluating performance data based on a rolling five year period (2010-2015), and operates on the premise: if you gave the same molecule to two different companies in early phase, which would make the best of it?
The success of the Janssen Pharmaceutical Companies of Johnson & Johnson and its consolidation of 1st place across the past four years’ rankings is driven largely by innovations in the field of oncology, immunology, neuroscience and cardiovascular/metabolism. Notable performers include Zytiga® (prostate cancer), Imbruvica® (chronic lymphocytic leukemia and mantle cell lymphoma (co-developed and co-marketed with Pharmacyclics, an AbbVie company)), Simponi®/Simponi Aria® (rheumatoid arthritis), Stelara® (psoriasis and psoriatic arthritis), Invega Sustenna® and Invega Trinza® (schizophrenia).
To view the multimedia release go to:
http://www.multivu.com/players/uk/7770851-johnson-and-johnson-tops-idea-pharma/
When it comes to St. Jude Children’s Research Hospital®, you don’t have to fly, have superhuman strength or have laser vision to be a Hero. St. Jude Heroes are an exclusive group of dedicated athletes committed to running for a reason—raising funds and awareness to support the lifesaving mission of St. Jude Children's Research Hospital.
St. Jude Heroes receive fundraising tools and support, along with event-specific benefits. More importantly, they help kids diagnosed with cancer and other life-threatening diseases. Thanks to dedicated St. Jude Heroes and other supporters, families never receive a bill from St. Jude for treatment, travel, housing or food — because all a family should worry about is helping their child live.
St. Jude Children’s Research Hospital founder Danny Thomas once said, “Success has nothing to do with what you gain in life or accomplish for yourself. It's what you do for others.” This statement couldn’t be more accurate of St. Jude Heroes.
To view the multimedia release go to:
http://www.multivu.com/players/English/7579851-st-jude-rock-n-roll-nashville-marathon/
Rare examples of classic cars can attract enormous interest from buyers, regularly breaking sales price records. Lauritz Lauritzen is the owner of one such car, Mercedes-Benz, cabriolet type B, model 320 from 1938 is the only one in the world produced at Mannheim Mercedes-Benz. Lauritz is excited about what price the car might fetch when it goes under the hammer in Denmark on June 26. The Mercedes represents the pinnacle of the German marque and only thirty-four cars were ever built.
This 1938c car is even more special as it is a top of the range ”Mannheim”-car further equipped with everything Mercedes could think of. In its time, it was probably one of the world's best cars. Today it presents itself accordingly - but only because the enthusiastic owner has put thousands of hours into it. Lauritz Lauritzen found the car in a barn in 1980 as a complete wreck, and the skilled Mercedes mechanic took on the challenge of restoring it to its former glory. Eleven years later the car was running again.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7861151-mercedes-resurrected-after-bomb-attack/
Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors.
Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/
When you’re a brilliant mathematician like the Baltimore Ravens’ John Urschel, a football playbook is only so challenging. So the 6-foot-3, 305-pound offensive lineman looks for mathematics in everyday life for mental stimulation, and he’s asking you to do the same. Get in the game by snapping photos of how and where you use math at school, at home, on the practice field — anywhere and everywhere – for a chance to win a $500 Amazon gift card and a video conference for your class with the professional athlete.
Kicking off August 19, in coordination with World Photo Day (#WorldPhotoDay), and running through September 17, you can show John Urschel how you use math for the win in everyday life on Twitter or Instagram using the hashtags #MathFTW and #TIContest to be entered to win. And, get creative! The gifted mathematician is seeing a lot of math these days as he pursues his Ph.D. in Applied Mathematics at Massachusetts Institute of Technology (MIT). Urschel, who holds a 4.0 Grade Point Average, is all the proof students need to see they can be good at academics while pursuing other passions – from athletics to the arts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7746253-texas-instruments-math-for-the-win-contest/
In honor of Smokey Bear’s 72nd birthday, the Ad Council, the U.S. Forest Service, and the National Association of State Foresters (NASF) launched a new series of public service advertisements (PSAs) that aim to help prevent wildfires nationwide by increasing awareness about less commonly known ways that wildfires can start. The new “Rise from the Ashes” campaign uses wildfire ashes as an artistic medium to illustrate the devastation caused by wildfires and highlight less obvious wildfire causes.
“Education is a critical part of reducing the number of unwanted, human-caused wildfires we experience every year,” said U.S. Forest Service Deputy Chief Jim Hubbard. “We believe that this new iteration of Smokey Bear’s long-running PSA campaign will demonstrate campfires are not the only way to start a wildfire and that Smokey Bear is counting on them to take action to prevent accidental fire starts.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7896651-ad-council-smokey-bear-wildfire-psa/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
