Surf Bondi Beach and kayak Sydney Harbour without getting wet? Fly a helicopter over Sydney Harbour without leaving the ground? Sounds impossible… but thanks to innovative new 360o video developed and launched today by Destination NSW it’s a reality. In an Australian tourism first, visitors can now participate in iconic Sydney experiences before they leave, providing inspiration to book their next trip and turn the digital experience into a real one.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60414-destination-nsw-experience-sydney-in-360
Otis Elevator Company, the United Technologies Corp. (NYSE:UTX) unit which powered cities skyward and moves passengers up and down structures as diverse as the Eiffel Tower, the Empire State Building and the Kremlin, celebrates its 160th anniversary with the promise to harness the power of the sun.
Founder Elisha Otis sold his first elevator in 1853, after developing the safety brake designed so that, “if the rope breaks the platform cannot fall.” Over the past 100 years, Otis, a $12 billion unit of UTC, has provided elevators to eight of the ten World’s Tallest Buildings, including the Burj Khalifa in Dubai, and the Shanghai World Financial Center in China, as well as the iconic Empire State Building in New York City.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60420-otis-elevator-company-marks-160-th-anniversary
Whether perfecting your favorite recipes or exploring new culinary horizons, a selection of new gadgets, colors and accessories from KitchenAid are sure to please the passionate home cook on any holiday gift list. Four of the most giftable new offerings include the iconic KitchenAid Stand Mixer in fresh and covetable new colors, a Vegetable Sheet Cutter attachment and Fresh Prep Slicer/Shredder attachment for the KitchenAid stand mixer, and premium wood and poly cutting boards. Further information about the products detailed below can be found at www.KitchenAid.com/Countertop-Appliances.
To view the multimedia release go to:
https://www.multivu.com/players/English/8013855-kitchenaid-holiday-gift-gadgets/
The 5th annual Vivid Sydney (24 May – 10 June) was officially opened tonight with Sydney’s iconic Opera House illuminated in a stunning 3D-mapped visual feast of colour, movement, and world-class lighting artistry by Australian creative innovators The Spinifex Group.
The largest light, music and ideas festival in the Southern Hemisphere, Vivid Sydney features lighting installations around the Sydney harbour foreshore, live music performances, and over 120 creative industry events.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61771-vivid-sydney-festival-2013
Lucky Charms® cereal is commemorating 50 years of magically delicious fun with a 50-day celebration thanking fans young and old for keeping the magic alive all these years. For generations, Lucky Charms cereal has been delighting kids at heart with frosted toasted oats and delicious marshmallow charms, along with the mischief and whimsy of the iconic Lucky the leprechaun.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65159-general-mills-lucky-charms-celebrates-50-years-of-magically-delicious
For the first time in the 80-year history of the brand, Wheaties will offer America the opportunity to select the next elite athlete to be featured nationally on the iconic Wheaties box. Kicking off today is the Wheaties NEXT Challenge powered by the leader in Connected Fitness, MapMyFitness. Five world-class athletes from five emerging sports will compete for this honor in an innovative way—by asking their fans to get out and move. Challenge participants will vote for their favorite athlete by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps (MapMyFitness, MapMyRun, MapMyRide, MapMyWalk) or by connecting any one of the 400+ compatible devices. The Wheaties NEXT Challenge runs through August 31, and the athlete with the most votes via workouts logged will appear on the Wheaties box in early 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7260151-wheaties-fans-to-elect-america-s-next-box-champion/
Cathay Che is a New York based travel writer who has blazed her way through about 50 countries (so far). She is also the author of the book, Deborah Harry: Platinum Blonde, the only authorized biography of the iconic Blondie frontwoman. She was a contributing editor at Time Out New York from 1995-2004, and is now a contributing editor at LEXUS magazine. She has been happily contributing her uncensored travel blog, TRAVEL JUNKIE: Addicted to a Taste of Strange, to MOLI.com for sixteen months. She has also written for concierge.com, DailyCandy.com, Brides, forbestraveler.com, Everyday With Rachel Ray, Budget Travel, Mens Journal, Details, Interview, InStyle, The New York Post travel section, The Honolulu Advertiser, men.style.com, and Glamour. As a performance artist, Che has appeared in New York at The Kitchen, PS 122, Dixon Place, WOW Cafe, Exit Art and The Public Theater. Her first media-related job was as the on-air movie reviewer for the cable TV show, Party Talk, from 1993-1996. Courtesy of cathayche on MOLI.com.
Visit cathayche in the MOLI View
Tidy Cats® Pure Nature™ along with Funny Or Die have released a world premiere video starring iconic singer-songwriter Michael Bolton, who unexpectedly finds friendship with Tidy Cats’ fictional folk group Cedar, Pine and Corn.
In the Funny Or Die video, Cedar, Pine and Corn have just arrived at their secluded cabin in the woods to unwind and get back to nature after their “Pure Nature” tour, when Bolton comes barging in, seeking solace from his “Michael Bolton lifestyle.” Cedar, Pine and Corn offer their support by teaching Bolton about being one with nature.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59520-tidy-cats-michael-bolton-celebrate-new-pure-nature-cat-litter
Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
People are buzzing about the brand-new collaboration released this week from music superstar Nelly and Buzz the Bee, the iconic Honey Nut Cheerios® character. Honey-loving musician Nelly features Buzz in a fun, danceable remix of his hit song ‘Ride Wit Me,’ that has people saying “Must be the Honey!”
To view Multimedia News Release, go to http://www.multivu.com/mnr/62956-general-mills-honey-nut-cheerios-spread-the-honey-nelly-and-buzz
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
Cracker Barrel Old Country Store® today announced the arrival of the Goo Goo® Cluster Latte, a new premium coffee beverage inspired by the Goo Goo® Cluster, a beloved, iconic candy of the South and America’s first combination candy bar. Available at all Cracker Barrel® locations nationwide beginning today, the Goo Goo Cluster Latte is a blend of rich espresso and steamed milk combined with classic caramel, milk chocolate, peanut and nougat flavors. Cracker Barrel is introducing this new expression of the classic Southern candy as part of the launch of its Crafted Coffee line of handcrafted espresso drinks that honor traditional coffee flavors, while also crafting fun, signature and seasonal flavors.
To view the multimedia release go to:
https://www.multivu.com/players/English/8299351-cracker-barrel-goo-goo-cluster-latte-crafted-coffee/
