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Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May. To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains

Video of the Edmund Fitzgerald which sank Nov 10, 1975 in Lake Superior, put to Gordon Lightfoot's song.

Graham Rahal answers questions from Edmund Jenks, the Managing Editor of the EDJE and Feature Page Manager of Motorsports at NowPublic.