Purina today launched a new national campaign featuring the men and women who proudly make Beneful® Brand Dog Food, talking about why they feed it to their own dogs.
The commercial, captured at Purina’s Atlanta factory, highlights the care and accountability that goes into every bag of Beneful – and dispels misinformation about the quality and safety of one of Purina’s best brands in the wake of a baseless class action lawsuit. Purina associates, featured with their beloved pets, talk about their pride and confidence in the product that millions of dogs eat every day across America.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7544251-purina-pride-ad-campaign/
Evidence from the Childhood Cancer Survivor Study suggests that changes in childhood cancer treatment have reduced deaths from the late effects of cancer treatment and extended the lives of childhood cancer survivors. St. Jude Children’s Research Hospital investigators led the research, which will be presented today at the plenary session of the 2015 annual meeting of the American Society of Clinical Oncology (ASCO).
The study is one of four being featured at the plenary session press briefing, which highlights research that ASCO deems as having the highest scientific merit and greatest potential to affect patient care.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7532851-st-jude-cancer-research/
The largest Memorial Day observance in the United States happens on the beach in Honolulu, Hawaii with the Lantern Floating Hawaii 2015 ceremony, presented by Shinnyo-en, an international Buddhist community with Japanese roots, and the locally based Nā Lei Aloha Foundation. The ceremony takes place on Memorial Day, May 25, 2015. It is non-denominational and free to the public to attend. More than 50,000 participants will set afloat 6,000 candle-lit lanterns that bear remembrances and prayers to illuminate the shores of Honolulu’s Ala Moana Beach at sunset. Themed “Many Rivers, One Ocean,” the annual Lantern Floating Hawaii ceremony provides an opportunity for thoughts and prayers from around the globe to create a moment of collective remembrance, harmony and international friendship.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504051-lantern-floating-hawaii-ceremony/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
When asked how they feel about mixing their work and personal lives, 58% of Generation Mobile workers feel guilty, according to new research from MobileIron. The MobileIron Gen M Survey, a global study of more than 3,500 full- and part-time professionals who use a mobile device for work, highlights an emerging demographic in the workplace: Generation Mobile or “Gen M.” The study found that Gen M, which is composed of mobile workers who are either men age 18-34 or people with children under age 18 in their households, relies more heavily on mobile technologies than the general population to mix their work and personal activities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423151-mobileiron-gen-m-study-mobile-guilt/
Milestone Systems XProtect® open platform video management software (VMS) was at the core of the collaborative effort between the 2014 New York City Marathon team and many local agencies. The networked solution integrated components from top vendors of IP and wireless security systems equipment, including remote and mobile technology that resolved issues of critical overview for ensuring safety at this huge event.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7487151-nyc-marathon-with-partner-power/
Patients and scientists from across the country are featured in the latest “From Hope to Cures” ad campaign launched today by the Pharmaceutical Research and Manufacturers of America (PhRMA), which represents the country’s leading biopharmaceutical researchers and biotechnology companies.
This continuation of PhRMA’s “From Hope to Cures” campaign, first launched in January 2014, highlights the value biopharmaceutical innovation provides to patients, society and the economy. The latest ad campaign, featuring print, radio and digital advertising, highlights the stories of patients who benefit from the medicines developed by biopharmaceutical companies and the scientists who work every day to develop life-saving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350552-phrma-from-hope-to-cures/
Significant advances toward cures for blood cancer patients, many of which were funded by The Leukemia & Lymphoma Society (LLS) over the past 65 years, are among the dramatic highlights featured in Ken Burns presents CANCER: THE EMPEROR OF ALL MALADIES, a film by Barak Goodman, to air on PBS stations nationwide from March 30-April 1. The documentary series is based on the Pulitzer Prize-winning book by Siddhartha Mukherjee, MD, The Emperor of All Maladies: A Biography of Cancer.
LLS has been a driving force behind treatment breakthroughs for patients with blood cancers, including leukemia, lymphoma and myeloma. As the world’s largest voluntary health agency dedicated to finding cures for blood cancer patients, LLS has invested more than $1billion in research to advance lifesaving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409151-lls-cancer-research-pbs-series/
FIJI® Water, the number one premium bottled water brand in the United States, announced today its first–ever television advertising campaign for the brand: “Untouched.” The $30 million campaign – the largest marketing investment FIJI Water has ever made – highlights how a sip of FIJI Water transports one from the grime of civilization to the untouched tranquility of Fiji.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446551-fiji-untouched-first-tv-ad/
With just under a month to go until the 2015 North American International Auto Show (NAIAS) opens its doors to the international press Jan. 12–13, the good news continues to pour into Detroit. One of the most important automotive events on the planet, NAIAS is consistently the strategic choice of global automakers to launch their new products on Detroit’s world stage.
“Consumer confidence is high, production numbers and automotive sales continue to climb, and the global industry is stronger than it’s been in years. And our manufacturer partners have committed to bring their most important, global vehicle reveals to Detroit,” said Scott LaRiche, chairman, NAIAS 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7354351-naias-2015-cobo-center/
Change within the PR industry continued to accelerate in 2014 as more brands recognized their own power as publishers. In response to the growing demand for compelling content, PR Newswire’s clients rose to the challenge through narrative storytelling, use of rich visuals and an intelligent mix of distribution channels to amplify their messages.
On average, over 1,000 stories cross the wires in North America each day. With time remaining in 2014, PR Newswire’s editorial teams have already made over 40,000 editorial catches year to date - providing an additional layer of editorial review for your news. Helping clients achieve their strategic communications goals is the most rewarding and fulfilling aspect of what we do at PR Newswire, and our holiday video showcases some of our staff’s 2014 highlights.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7393051-happy-holidays-from-pr-newswire-2014/
Power and construction partners Westinghouse and CB&I joined community leaders and project workers at a special event to mark a year of progress at the historic expansion of Plant Vogtle near Waynesboro, Ga. Against the backdrop of the nearly complete 600 foot-tall Unit 3 cooling tower, attendees came together to commemorate the efforts of the more than 5,000 workers currently onsite building two of the country’s first new nuclear units in three decades.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7398151-georgia-power-plant-vogtle-expansion-marks-year-of-progress/
