Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Wine connoisseurs and novices alike can experience the art of winemaking at BLEND aboard Holland America Line’s new ms Koningsdam when the ship debuts in April 2016. In collaboration with Chateau Ste. Michelle, Washington State’s oldest and most acclaimed winery, the intimate venue will enable guests to blend their own wine and enjoy it at dinner or in the privacy of their stateroom.
BLEND — the first of its kind for Holland America Line and the only purpose-built wine-blending venue at sea — will have a tasting table that accommodates 10 guests who can create their own blend from a selection of five barrels of single-vineyard red wine. In addition to participating in the blending process, guests also will learn about wine from the ship’s wine expert, who leads the blending session.
“At the core of every Holland America Line cruise is our desire to offer unique, immersive and innovative experiences, and BLEND by Chateau Ste. Michelle is all of those things and more,” said Orlando Ashford, president of Holland America Line. “The BLEND experience on Koningsdam is designed to appeal to everyone, and it will be exciting for our guests to create an exclusive wine tailored to their personal taste that they can enjoy onboard with our exceptional cuisine.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7363852-holland-america-line-ms-koningsdam/
Long the leader in personalised service in the luxury hospitality industry, Four Seasons is now offering guests an opportunity to customise their stay on the go with a new, multi-functional, content-rich global app. With just a few taps, travellers can access a wide array of services and personal options wherever and whenever they wish.
“With this innovative new App, Four Seasons continues to enhance the guest experience, setting the standard in luxury digital service delivery,” says Allen Smith, President and CEO, Four Seasons Hotels and Resorts. “Developed based on guest insights and extensive testing, the Four Seasons App is user-friendly and feature-rich, with the services guests have told us they most desire, such as checking in and out with ease.”
Four Seasons guests arrive with the latest technology already in hand, and the Four Seasons App integrates the services and local expertise every hotel offers in a format they can customise and make their own.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7544751-four-seasons-mobile-app/
Launched at the Basel Fair 2014, BOLT-68 shortly became the major collection of BOMBERG with its patented bayonet system that turns your exclusive timepiece into a masculine pocket watch.
Object of desire, the BOLT-68 collection will further produce unconventional and audacious designs for new products launched in 2015.
To view the Multimedia News Release: http://www.multivu.com/players/English/7499751-bolt-68-2015-novelties/
Love is his only mission…
After a series of dating disasters, Tiffany Gentry isn't ready to risk her heart again. Just when she decides it's safer to stay single, the Chicago boutique owner meets Colonel Ivan Mangum. The gorgeous military hero is an expert in security. Yet Tiffany has no defense against Ivan's sensual maneuvers….
Ivan knows that Tiffany should stop looking for Mr. Right—she has already found him! From romantic city nights to a passionate tryst at his mountain retreat, Ivan uses every seductive weapon in his arsenal to prove he's her true soul mate. But when their future together is threatened, will this soldier find a way to turn his dream of love into a mission possible?
US Army Captain Dale Morton is a magician soldier—a “craftsman.” After a black-ops mission gone wrong, Dale is cursed by a Persian sorcerer. Major Michael Endicott, a Puritan craftsman, finds gruesome evidence that the evil Mortons have returned, and that Dale might be one of them. Meanwhile, Dale uncovers treason in the Pentagon’s highest covert ranks. As he hunts for his enemies before they can murder him, Endicott pursues Dale, divided between his duty to capture a rogue soldier and his desire to protect Dale from his would-be assassins. Together, they will discover that the demonic horrors that have corrupted American magic are not bound by family, or even death itself.
American Craftsmen by Tom Doyle find out more at http://us.macmillan.com/americancraftsmen/TomDoyle. Fantasy, Military
Avon Products, Inc. announced today that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62857-avon-products-inc-megan-fox-face-of-instinct-fragrances
Self-appointed guardian of the Jaded, Michael Rutherford, faces the ultimate test of his loyalty when he meets his perfect match. The final battle with the Jaded’s greatest enemy puts him between the Jaded and the lady he loves. It is a dance with the devil for a chance to taste the kisses of an angel. Learn more about this book and author at http://reneebernardauthor.com Historical Fiction / Romance
Have you ever had an idea to help make life better for pets, but didn’t have the resources to make it a reality? Canyon Creek Ranch, a line of natural pet food, knows that many pet lovers desire to provide the best lives possible for four-legged companions in their communities, including helping local dog and cat charities, but may lack the funding and support needed to make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/59313-purina-canyon-creek-ranch-new-natural-pet-food-brand
To commemorate National Jerky Day, celebrated annually on June 12, Jack Link’s® Beef Jerky played Mother Nature. More than 1,000 bags of jerky showered the Great Plains of Nebraska and more than 33,000 bags of jerky were given away to fans and charities across the country. National Jerky Day is the ultimeat holiday to celebrate America’s love for snacking and the unadulterated desire Americans have to “Feed Their Wild Side.” On this occasion, Jack Link’s undertook a mission to bring jerky to deserving snackers across the country — with the company’s single largest “gifting” of jerky for one holiday. To view Multimedia News Release, go to http://www.multivu.com/mnr/62110-jack-links-national-jerky-day-forecast-jerky-give-away-fans-and-charities
Human behavior flows from three main sources: desire, emotion, and knowledge. We’ve many other sources on which human behavior will depend. For instance, why people are so obsessed with celebrities? People always try to copy their hairstyles, accessories and fashions chosen by them.
OK, heavy metal is not exactly sitting in
everybody's iDevice but for those fans that enjoy this genre of music
nothing beats the chance to see as many as 40 of their favorite bands
on a luxury cruise ship plying the warm sunny waters of the Caribbean.
I found that part of the attraction is a strong desire to be different,
stand out, even scream out hey look at me I'm
