The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Rare examples of classic cars can attract enormous interest from buyers, regularly breaking sales price records. Lauritz Lauritzen is the owner of one such car, Mercedes-Benz, cabriolet type B, model 320 from 1938 is the only one in the world produced at Mannheim Mercedes-Benz. Lauritz is excited about what price the car might fetch when it goes under the hammer in Denmark on June 26. The Mercedes represents the pinnacle of the German marque and only thirty-four cars were ever built.
This 1938c car is even more special as it is a top of the range ”Mannheim”-car further equipped with everything Mercedes could think of. In its time, it was probably one of the world's best cars. Today it presents itself accordingly - but only because the enthusiastic owner has put thousands of hours into it. Lauritz Lauritzen found the car in a barn in 1980 as a complete wreck, and the skilled Mercedes mechanic took on the challenge of restoring it to its former glory. Eleven years later the car was running again.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7861151-mercedes-resurrected-after-bomb-attack/
https://youtu.be/u2MaUd6yqTY If potential customers land on your site and don’t like what they see, are confused or don’t have their attention immediately grabbed, they’ll click off your site in about 15 seconds. Seriously, they’ll leave your site more quickly than you can read this paragraph. So how to make a good first impression that will keep them long enough to check out what you’re offering? In this video are five quick and easy steps to help you improve your ecommerce website.
This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time.
“Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.”
Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent).
To view the multimedia release go to:
http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/
Solta Medical's novel addition to its aesthetic device solutions, the Clear + Brilliant pélo™ laser, offers personalized results with groundbreaking laser hair removal [LHR] technology to make it fast and simple with minimal pain for anyone to get rid of unwanted hair.
The Clear + Brilliant pélo™ laser provides a highly effective treatment in a short amount of time due to its innovative linear scanning technology and the largest treatment window in the market. A full back takes only 8-12 minutes, and full legs take about 36 minutes. After 5-6 treatments, patients can see the results they want, and still have money in their pocket for the long run.
Each treatment can be customized depending on the individual's needs, and patient comfort is enhanced by minimizing pain on contact through a sapphire glass handpiece that quickly chills to 0°C. So patients and physicians can rest easy that their individual needs are met.
To view the multimedia release go to:
http://www.multivu.com/players/English/7621831-clear-brilliant-pelo-laser-hair-removal/
Spotted: Nick Offerman and his dad Ric fishing in a handmade canoe on a serene and quiet lake, communicating as only fathers and sons do.
Of the experience, Offerman said, “Working with my Dad (aka my hero) was a sincere honor and a treat - especially since all we had to do was go fishing. And if people have enjoyed my stoic expressions, then I expect they’re about to have their hats fly off when they lay eyes on the face of the august edifice from whence I sprung.”
Grab your dad, pour yourselves a glass of Lagavulin and enjoy responsibly.
To view the multimedia release go to:
http://www.multivu.com/players/English/7848951-my-tales-of-whisky-fathers-day/
Room KeySM announces access to Loyalty Member Rates from more than 60 of the world’s largest and most well-known hotel brands, including Hilton®, Hyatt®, Marriott®, Holiday Inn®, Comfort Inn® and Wyndham®. Hotels’ member rates are typically lower than other published rates and available only to members of the hotels’ loyalty programs who book directly with the hotel, primarily through their own websites. Now Room Key can access these rates and is the only travel site where customers can shop and compare Loyalty Member Rates from so many different hotel chains in one place.
“There’s a lot of confusion out there about how and where to find the best hotel rates,” says Steve Sickel, CEO, Room Key. “A relatively unknown ‘travel secret’ is that many hotels offer lower rates to members of their loyalty program on their own websites,” Steve adds. “Room Key can now display these lower ‘Loyalty Member Rates’ for thousands of U.S. hotels across more than 60 hotel chains all on one site, making shopping the best rate a lot easier,” he says. “No other travel site can access as many loyalty rates across as many hotel chains as Room Key.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7850951-room-key-lower-rates/
Beneful® is demonstrating its passion for dog parks again this year by lending a paw to support more than a dozen communities in their effort to improve or build local dog parks. Through its Beneful Dream Dog Park Project, the Beneful team will provide a mix of financial support, hands-on volunteerism and a variety of new resources to share its dog park expertise available at DreamDogPark.com for fellow dog lovers looking to bring their dog park dreams to life. Beneful is also teaming up with crowdfunding site GoFundMe to encourage more dog lovers to seek and provide financial support for dog park improvement and building projects across the country.
“Beneful has been supporting dog parks since 2010, and in the past six years, we’ve learned a lot about the positive impact dog parks have on communities by experiencing it first-hand with our own four-legged friends,” said Brent Gleckler, Beneful brand director and owner of Louie the Bolognese. “That’s why we’re thrilled to provide continued financial support, grow visibility of dog parks with GoFundMe, and share our expertise through this year’s expanded Dream Dog Park Project.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7836151-beneful-dream-dog-park-project/
The next generation of the Xperia brand has arrived. Sony Mobile Communications (“Sony Mobile”) today announced that the Xperia® X series will be available in the United States this summer, with Xperia X now available to pre-order. The smartphone lineup includes Xperia X Performance, Xperia X, Xperia XA, and the recently announced Xperia XA Ultra, marking a new era of smartphone personalization and intelligence—engineered to empower users to achieve more through Xperia’s acclaimed powerful battery performance, innovative camera technologies and unparalleled design.
“Sony Mobile is passionate about creating the most intelligent and unique experiences for our users, bringing best-in-class technologies to help amplify the activities they love doing every day. Xperia X series is designed to let you interact with the world around you in exciting ways, making lives more enjoyable and delivering new intelligence that sets it apart,” said Kunihiko Shiomi, President, Sony Mobile Communications North America.
To view the multimedia release go to:
http://www.multivu.com/players/English/7846051-sony-mobile-us-xperia/
Millions of families will head to the beach this Memorial Day weekend, many without adequate sun protection. As part of a national effort to reduce the incidence of skin cancer, Neutrogena® is kicking off the 2016 Choose Skin Health® Campaign with a video featuring Brand Ambassador Kristen Bell asking moms everywhere to get real with their kids about the importance of sunscreen—and a pledge to donate $1 for every video share to the non-profit Children’s Melanoma Prevention Foundation.*
Bell’s video acknowledging the challenges moms face tackling serious topics with their children is frank and funny—but skin health is no laughing matter. The fact that only 39% of women and 14% of men use sunscreen regularly is a health issue of national importance when you consider that just one to two severe sunburns can increase lifetime risk of developing melanoma by 40 percent.
The Neutrogena® Choose Skin Health® Campaign was created to change the future of skin health and reduce the risk of skin cancer through education, empowerment, and early detection. This year the brand is developing in-school sun safety programs with the potential to reach 1.6 million students annually with a sun safe behavior curriculum, sponsoring 13,000 free skin cancer screenings annually with charitable partners, and working toward a goal of donating $35 million worth of sunscreen to families in need by the end of 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847951-neutrogena-choose-skin-health/
https://youtu.be/nuKfoBBQU0k Customer-centric is a key phrase that you’ve probably seen around (yawn, I know.). Customer-centric is one of those things that sounds a lot more complex than it actually is. To simplify, customer-centricity comes down to is this: Put your customer first when doing anything business related and you’ll make more money. It’s easy for merchants to get caught up in their image and forget about the most important people in business: The customer. This is an important concept when it comes to website design.
Seventeen years ago saw the first blasting in the historic heartland of Switzerland of the longest train tunnel in the world. Wednesday 1 June 2016 will see the festive opening of the Gotthard Base Tunnel – adding a further pioneering attraction to the world's densest public transport network. The tunnel will bring Switzerland's neighbouring countries, regions and cities north and south of the Alps closer together. Travel by train will be quicker, easier and more convenient.
Wednesday 1 June 2016 sees the festive opening in Switzerland of the longest and deepest train tunnel in the world. The tunnel extends for 57 kilometres to a depth of up to 2300 metres below the Gotthard massif. This flagship project for efficient and sustainable transportation on the north-south axis will permit high-speed travel through the Alps in only 17 minutes. The new flat-track route will not only cut travel time through the Gotthard, but also facilitate transit travel for longer and heavier trains. After 17 years of challenging building work, constructor AlpTransit Gotthard Ltd will hand over the completed tunnel to the Swiss Federal Railways on time and on budget. Switzerland's internationally acclaimed public transport system – already the densest in the world – has perfected another pioneering first.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7828351-swiss-alps-longest-deepest-train-tunnel/
