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Visit www.youtube.com/BritishRedCross to download footage of the Food Insecurity Market hosted by the British Red Cross and TV broadcaster Hardeep Singh Kohli. Last Thursday 13th October, shoppers at Spitalfields market were shocked when food prices soared from between 500–800 per cent as part of a British Red Cross campaign highlighting the cost of living in developing countries. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/redcross/52147/

Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system. To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/