The countdown to the Sochi 2014 Olympic Winter Games is on, and Pop-Tarts® has partnered with U.S. Olympic hopefuls and freestyle skiers Torin Yater-Wallace and Maggie Voisin to put a Crazy Good™ spin on the competition. Eighteen-year-old Torin was nominated to the U.S. Men’s Freeskiing Team this week, and is a rising star heading into the Sochi Games. Maggie was also nominated this week to the U.S. Women’s Freeskiing Team – making her the youngest U.S. Winter Olympic hopeful at 15 years old since 1972. With the help of Pop-Tarts, they’re giving teens an exclusive look inside their Crazy Good Winter adventures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65330-kellogg-pop-tarts-skiiers-torin-yater-wallace-maggie-voisin-sochi-olympics
Whether finding creative ways to help fuel their kids in the morning or coming up with smart snacks to help keep their families energized during the day, moms are constantly in search of easy ways to develop healthy habits with their families. To help mom support her family’s active and healthy lifestyles, Kellogg’s® is rolling out Tips for a Great Start: a 30-day program featuring Team Kellogg’s™, a group of U.S. Olympic and Paralympic athletes and hopefuls, and U.S. Olympic Committee (USOC) dietitians.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65070-team-kelloggs-athletes-and-dietitians-tips-for-a-great-start
Last night, in the quintessentially British setting of the Royal Ballet School in Richmond Park, Land Rover revealed the All-New Range Rover, the fourth generation of the world’s most capable and luxurious SUV.
The international audience, including leaders from business, film, television and sport gathered to witness a dramatic dynamic reveal and celebrate one of the world’s most iconic vehicles. Many of the guests, from Olympic medallists to royalty, were long-standing Range Rover owners and enthusiasts keen to get the first view of the All-New Range Rover in the metal.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56593-range-rover-revealed-royal-ballet-school
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The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, also known informally as London 2012, began in London, United Kingdom on 27 July and will continue until 12 August 2012. The first event, the group stages in women's football, began two days earlier, on 25 July. More than 10,000 athletes from 204 National Olympic Committees are expected to participate.
UKOK? THE SOUND OF LONDON 2012! DIRECTED BY JACOB BUTLER. Filmed by Scott Peters and Jacob Butler ttp://www.madebyscottpeters.com) Edited by Andre Stamatakakos for The Screaming Eagle Film Co. (http://www.screamingeaglefilmco.com) 2012 LIONS SHARE RECORDINGS.
To celebrate Team GB’s first gold medal moment at London 2012, Royal Mail will produce a stamp in 24 hours to honour Helen and Heather’s gold medal triumph in the Women’s Pair Rowing.
The gold medal win makes Helen and Heather the first members of Team GB to appear on Royal Mail’s Gold Medal stamps and the first all-women sports team ever to appear on a Royal Mail stamp. They are also the first ever British gold medallists in women’s Olympic rowing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/royal-mail-olympic-gold-medal-stamp/56577/
Chobani, a proud first-time sponsor of the United States Olympic and Paralympic Committee and Team USA, will premiere its first 60-second national television spot during the London 2012 Olympic Games Opening Ceremony. Directed by Peter Berg of “Friday Night Lights” acclaim, the “Proudly with You” TV spot was inspired by, and features, members of the Chobani community, who came together to make Chobani the successful company that it is today: the farmers, employees and local community.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57448-chobani-brings-the-heart-of-central-new-york-to-london-2012-olympic-games
ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
AllWhites® Egg Whites proudly announces sponsored triathlete Laura Bennett will be heading to the Summer Olympic 2012 Games in London. On Friday, May 11 at the International Triathlon Union event in San Diego, Bennett claimed the third and final spot on Team USA for women’s triathlon – her second Olympic appearance since 2008. Her strong finish is a reflection of how Bennett trains, which includes a focus on nutrition and eating the right sources of lean protein.
“When I’m training for a race, recovery is an extremely important part of my process,” said Bennett. “Lean protein sources like AllWhites help my body recover and build lean muscle – ensuring I’ll perform at the highest level.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56271-allwhites-egg-whites-sponsor-triathlete-laura-bennett-summer-olympics-2012