Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
McNeil Nutritionals, LLC, the maker of SPLENDA® Sweeteners, announces the launch of NECTRESSE™ Natural No Calorie Sweetener (pronounced Neck-TRESS). It is the only 100 percent natural, zero calorie per serving sweetener made from the goodness of real fruit – monk fruit extract – available at stores nationwide.
The new sweetener derives its natural sweetness from the monk fruit, a small green melon that has been cultivated in Asia for hundreds of years. Found on lush vines in remote mountain regions, monk fruit is traditionally grown in small family orchards. Today, McNeil Nutritionals, LLC, has combined naturally sweet monk fruit extract with the perfect blend of other natural sweeteners to bring consumers the rich sweet taste of sugar without all the calories.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57256-nectresse-natural-no-calorie-sweetener-real-fruit-lisa-ling
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/