Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
If you don’t already sing to tomatoes, you may soon find yourself rethinking your salsa. Known for its freshly flavorful dips and spreads, Sabra® Dipping Company (www.sabra.com) has relaunched its eight refrigerated salsas to the sweet sound of farmer serenades. To underscore the loving process with which Sabra prepares its line of salsas, the brand is featuring in-field farmers singing to vine-ripening tomatoes in its first salsa advertising campaign.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101952-sabra-dipping-company-celebrates-summer-of-salsa-love/
Sabra® Dipping Company (www.sabra.com), makers of the country’s best-selling hummus and a wide variety of fresh dips and spreads, is kicking off the new year by inviting Americans to include hummus in their daily dipping activities - from casual weekday snacking to game-day dunking. While hummus has gained incredible popularity over the past decade, leading the country’s fastest growing dip category, there are still many Americans who have yet to taste it. Sabra’s new campaign, starring a hummus-obsessed Jeffrey Tambor, aims to introduce the delicious, unpretentious dip to future fans. The first ad in the national television campaign will debut in January to coincide with Super Bowl XLVIII, as Sabra continues its role as the Official Dips Sponsor of the NFL.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65417-sabra-dipping-company-jeffrey-tambor-game-day-dipping-hummus-football
T.I. - Swagger Like Us Lyric:
(M.I.A. Sample) Hook Repeats 2x
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
[Kanye West]
Mr. West is in the building
swagger on a hundred thousand, trillion
Ayo I know I got it first
I’m Christopher Columbus, y’all just the pilgrims
Thanksgiving do we even gotta question
Hermes Pastelle I pass the dressing
My attitude is tattooed
that means permanent so I guess i should address it, huh?
My swagger is mick jagger
every time I breathe on the track I asthma attack it
Why he’s so mad for, why he gotta habit
cuz I slaved my whole life, now I’m the master
Na-Na-Na, How it feel to wake up and be the shit and the urine Na-Na-Na-Na-Na
Trying to get that Kobe number, one over Jordan
(M.I.A. Sample)
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
[Jay-Z]
cheaaa
No one on the corner gotta bop like this
can’t wear skinny jeans cuz my knots don’t fit
No one on the corner gotta pocket like this
so I rock Roc jeans cuz my knots so thick
You can learn how to dress just by
jocking my fresh
jocking jocking my fresh
jocking jocking my fresh
Follow my steps, it’s the road to success
where the niggas know you thoro
and the girls say yes
But I can’t teach you my swag
you can pay for school but you can’t buy class
School of hard knocks I’m a grad
and that all-blue yankee is my graduation cap,
it’s Hovaaaaa!!!
Dipping different rovers whipping with the soda
Hovaaaaa!!!
Could u even have any doubt after doubt if its over
(M.I.A. Sample)
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
[Lil Wayne]
No one on the corner has swagger like moi, Church
but I’m too clean for these boys
I require what I desire I got stripes, A-di-das
Mami scream papi no mas
Run up in your shit just me no moss
Runnin this shit like I got four thighs
none has swagger like this four gods!
When it comes to styles I got several
sharper than a swagger, dagger all metal
And my jew-elz blue and yellow
the type of shit that make em call you Carmelo
Rules as follows stay true to the ghetto
write your name on the bullet make you feel special
Haaa!!!
What the f**k you boys talking about?
I know its us cuz we the only thing you talk about
(M.I.A. Sample)
no one on the corner have swagger like us
swagger like us, swagger swagger like us
(and I’m done)
no one on the corner have swagger like us
swagger like us, swagger swagger like us
(bye!)
no one on the corner have swagger like us
swagger like us, swagger swagger like us
no one on the corner have swagger like us
swagger like us, swagger swagger like us
[T.I.]
yea
ha!
ya think?
thats right
You go see Weezy for the wordplay,
Jeezy for the birdplay,
Kanyeezy for di
