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Bing, Microsoft Corp.’s search engine, today is launching a national campaign to highlight Bing’s commitment to honest search results and to help explain to consumers the risks of Google Shopping’s newly announced “pay–to–rank” practice, in which the shopping search results customers see are not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. More information on these practices is available at http://www.scroogled.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59069-bing-warns-shoppers-don-t-get-scroogled-this-holiday-season
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