Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
It won’t cure the common cold, but Appvion, Inc.’s new eco-friendly receipt paper, Alpha Free, proves vitamin C works wonders at the cash register.
Alpha Free is the first and only thermal receipt paper to use a vitamin C formulation in place of phenols like BPA or BPS. Whole Foods Market is now the first major national grocery retailer in America to use the new, natural and sustainable choice in receipt paper that shoppers can feel good about at checkout.
”In the last few years, multiple studies concluded that BPA found in receipts can be absorbed into the skin. If you are someone who handles receipts daily, like a cashier, that can be scary,“ said Dave Pauly, Alpha Free Product Manager for Appvion. ”A growing number of shoppers and employees are looking for more natural product options. That movement encouraged us to develop our vitamin C-based receipt paper, Alpha Free.“
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541551-appvion-alpha-free-receipts/
As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
Para los latinos, nada marca mejor el comienzo de las fiestas que una deliciosa carne de cerdo en nuestra mesa junto a seres queridos. Y mientras las familias se preparan para celebrar las fiestas venideras – el Día de Acción de Gracias, Las Posadas y la Navidad – el National Pork Board (NPB) exhorta a la comunidad a compartir y celebrar con deliciosas recetas de carne de cerdo durante esta época de celebración.
“Compartiendo un abrazo, un regalo o hasta una comida casera le puede cambiar el día a una persona”, afirmó Doreen Colondres, famosa chef hispana, autora de libros de cocina y portavoz del National Pork Board. “Personalmente me gusta cocinar para mi familia y mis amigos, y este año junto con el NPB, me he inspirado para cocinar para aquellos que más lo necesitan”.
Experimente aquí el comunicado de prensa multimedia: http://www.multivu.com/players/Spanish/7650851-national-pork-board-chef-doreen-colondres/
Chuck Berry and Peter Sellars were both honoured today as the Laureates of the 2014 Polar Music Prize, the world’s most prestigious music accolade. Dave Edmunds, legendary British artist, collected the Award on Chuck Berry’s behalf from His Majesty King Carl XVI of Sweden. The ceremony took place at Stockholm’s Concert Hall and was attended by members of the Swedish Royal Family.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72762510-chuck-berry-peter-sellars-music-prize/
Cada 33 segundos un menor de 13 años está implicado en un choque automovilístico en los Estados Unidos; así lo señalan datos de la Administración Nacional de Seguridad del Tráfico en Carreteras (NHTSA) del Departamento de Transporte de los EE.UU. Los asientos de seguridad, cuando se usan correctamente, pueden reducir enormemente el riesgo de muerte o lesión. Sin embargo, 59% de los asientos para autos se usan de manera tal que se reduce su efectividad, y más de la tercera parte de los niños que murieron en choques automovilísticos iban sin ningún tipo de sujeción en el momento del accidente. Hoy, NHTSA y el Ad Council revelan una nueva serie de anuncios de servicio a la comunidad (PSA) a fin de concientizar a los padres y cuidadores sobre la importancia de elegir el asiento correcto para la edad y talla de sus hijos, y recordarles que los asientos de seguridad, los asientos elevadores y los cinturones de seguridad brindan la mejor protección a los niños en caso de choque y ayudan a salvar vidas.
“La vida puede cambiar en un instante. Queremos que los padres y cuidadores se preparen para lo inesperado en lugar de enfrentar su peor pesadilla”, dijo el Dr. Mark Rosekind, administrador de NHTSA. “Afianzar correctamente a un pequeño en el asiento correcto es la mejor protección que todo padre puede brindar para que su hijo salga ileso de un accidente en auto”.
To view the multimedia release go to:
http://www.multivu.com/players/Spanish/7774452-ad-council-find-the-right-seat/
Orbis, the international nonprofit that unites the world in the fight against blindness, is proud to land its new, state-of-the-art Flying Eye Hospital in Shenyang, China this week to commence its first training program, running from September 5 - 23. Six years in the making, the third-generation Flying Eye Hospital is the world’s only mobile ophthalmic teaching hospital on board an MD-10 aircraft, donated by FedEx. Hundreds of experts have come together to combine the latest in avionics, hospital engineering, technology and clinical expertise to make the new Flying Eye Hospital a reality. It features modular design, 3D technology and live broadcast capabilities, which enables Orbis and their expert Volunteer Faculty to train more doctors, nurses and healthcare professionals—ultimately treating more people and restoring their sight.
“Today, I am incredibly proud that our Flying Eye Hospital can get to work on its first program,” Bob Ranck, Orbis CEO and President, said. “It is a testament to the hundreds of volunteers, global corporate partners, governments and other individuals who have worked tirelessly to make this unique aircraft a reality, and we thank them one and all. Our mission at Orbis is to bring the world together to fight blindness, and the Flying Eye Hospital is an important tool for achieving this. It is an equal-parts teacher, envoy and advocate for the right to sight. We are excited to start this new chapter in Orbis history here in Shenyang, China.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7316251-orbis-flying-eye-hospital/
Schick®Hydro® announced today its partnership with Paramount Pictures’ new movie, Transformers: The Last Knight, directed by Michael Bay, in theaters June 21, demonstrating how the brand continues to innovate the shaving category and brings to life the transformative powers of a great shave. The partnership highlights Hydrobot, the Schick Hydro iconic hero, a razor designed like no other, and leverages the platform, “Technology That Transforms” through a new TV commercial and Limited-Edition, collectible razors.
The collaboration debuts with a new TV commercial, directed by Bay, the renowned filmmaker and director of all five of the Transformers feature films inspired by the iconic brand from Hasbro. The exclusive spot features the Schick Hydro 5 razor converting into Hydrobot, with a fist bump from Optimus Prime for protecting mankind, one face at a time.
To view the multimedia release go to:
https://www.multivu.com/players/English/8098451-schick-hydro-transformers-razor/
To celebrate the launch of Colgate® Optic White® Express White toothpaste, the brand has announced a first of its kind collaboration with two of YouTube’s brightest stars, Andrea Brooks of AndreasChoice and Blair Fowler of JuicyStar07. Together, these leading YouTube stylists will engage fans through a seven part online video series titled, “The Smile Show™.” Hosted via Colgate Optic White’s YouTube channel, these segments will feature exclusive tips and tricks on topics ranging from fashion to beauty and most importantly, how to make your smile your best accessory.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7451751-colgate-optic-white-toothpaste/
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
“Not even the most sophisticated pundits will be able to predict how the national opinion polls will pan out ahead of the next election,” according to Mick Temple, Professor of Journalism and Politics at Staffordshire University.
Professor Temple is heading up a panel of Staffordshire University experts poised to give comment and opinion on all things political in the run up to the General Election.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7393251-uni-campaign-election-debate/
In celebration of National Adopt a Shelter Pet Day, radio host and entertainer Lance Bass and his husband Michael Turchin have joined The Shelter Pet Project in two new videos to share the love and joy that their adopted pets bring to their lives.
Bass, Turchin, and their rescued dogs, Lily, Foster and Dingo, are the stars of a new online video in the “Meet My Shelter Pet” series from The Shelter Pet Project. The Shelter Pet Project is a national public service campaign developed by the Ad Council, The Humane Society of the United States and Maddie’s Fund®. Its videos showcase the unique bonds between shelter pets and their owners, and direct viewers to their local shelter and rescue groups, where they can find amazing dogs and cats available for adoption. A second video, narrated by Bass, highlights the importance of shelter pet adoption and provides viewers with more information on how to adopt, while also addressing several misconceptions about the adoption process.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7513951-ad-council-shelter-pet-project/
