Esurance, the official car insurance sponsor of the US Open, is teaming up with the 2012 Olympic champions the Bryan Brothers and USTA Serves to support two tennis programs benefiting at-risk youth.
Facebook users can go to Esurance’s Facebook page at www.facebook.com/esurance to vote for one of the two “game-changing” programs. Esurance will donate $50,000 to USTA Serves to be distributed to each of the programs based on the percentage of votes received. Voters can also enter a sweepstakes to win a trip for two to the men’s singles final of the 2013 US Open.*
To view Multimedia News Release, go to http://www.multivu.com/mnr/57555-esurance-the-bryan-brothers-and-usta-help-benefit-at-risk-youth
Billie Jean King is joining the Arthritis Foundation, the Ad Council and the United States Tennis Association (USTA) to launch a new public service campaign to fight arthritis—the leading cause of disability in America. The ads, which debut at the US Open today, highlight the power of movement and activities, such as tennis, walking, biking and swimming, as weapons in the fight against osteoarthritis (OA). They will premiere on TV screens and PA announcements and in signage and collateral materials throughout the US Open in the Arthur Ashe Stadium.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51773-ad-council-fight-arthritis-pain
Bacardi Limited, the largest privately held spirits company in the world, announces tennis champion Rafael Nadal as the new Bacardi Limited Global Social Responsibility Ambassador. The ATP World Tour® #1 ranked Rafael Nadal now leads the Company’s award-winning responsible drinking campaign, “Champions Drink Responsibly.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bacardi/48890/
The ATP this week launches a new global promotional campaign as the 2013 ATP World Tour season begins with tournaments in Chennai, Doha and Brisbane. The campaign, which uses the tagline “BEAT THIS”, showcases the world-class entertainment and drama produced by the world’s finest athletes on the greatest stages across the ATP World Tour.
The multi-million dollar campaign features established global stars such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, as well as the next generation, including the likes of Milos Raonic and Kei Nishikori.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58667-ATP-world-tour-global-promotional-campaign
