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This Sunday, June 19th, as we celebrate fathers across the nation, new research finds that contemporary norms of fatherhood emphasize men’s involvement with their children in addition to the traditional role of financial provider. Further, the number of hours that fathers work is not strongly related to fathers’ involvement with their children. Rather, “new fathers” appear to be cutting back on, or incorporating their children into, their leisure time. “Over the past two decades, fathers have become more involved in all aspects of their children’s lives,” says Kenneth Braswell, National Responsible Fatherhood Clearinghouse (NRFC) Director. “Fathers continue to feel strongly about providing for their children while taking a more active role in other key activities such as meal preparation, bathing, and bedtime routines.” Further, the Pew Research Center notes that six-in-ten Americans (58 percent) say it is “extremely important” for a father to provide values and morals to his children and roughly half say it is extremely important for a dad to provide emotional support (52 percent). To view the multimedia release go to: http://www.multivu.com/players/English/7858651-ad-council-nrfc-makeamoment-fatherhood-psa/

Humana Inc. (NYSE: HUM) is helping the National Park Service celebrate its 100th anniversary by encouraging people to enjoy America’s national parks as a resource to stay healthy and active. As a National Park Foundation premier partner for the Find Your Park movement and the official health care sponsor of the National Park Service Centennial, Humana will help kick off the 100th year by hosting several health-related activities at national parks. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7606451-humana-health-national-parks/