Global news distributor, PR Newswire, held its latest Meet the Media event with special guests from social news and entertainment giant BuzzFeed.
Ailbhe Malone, Head of Life and Ryan Broderick, Deputy Global News Director, gave the audience an insight into how BuzzFeed UK selects content, the best way to pitch stories and how to build better relationships with journalists. Alongside their tips for PR and communications professionals, they also gave examples of the features that they have worked on and the types of story that catch their attention.
Held at Two Temple Place, a neo-Gothic mansion set in the heart of London, attendees were also invited to ask Ailbhe and Ryan questions in a lively Q&A session, followed by food, drinks and networking with other guests.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7890151-pr-newswire-meet-the-media-buzzfeed-uk/
The Brady Center to Prevent Gun Violence launched today a powerful, new public awareness campaign in concert with National Youth Violence Prevention Week, April 7-11. The campaign, called SPEAK UP, educates students about the important roles they can play in preventing violence, and includes public service announcements, posters and poster contests, interactive BuzzFeed-style quizzes, pledge drive and resource/activity kits.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64672-speak-up
During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
