It was January 2012, Isaac dribbled the ball; shot it through the hoop, swish! This was a simple moment the 15-year-old athlete who once participated in cross country, soccer and basketball, thought he’d never experience again. Ten months earlier, Isaac was diagnosed with a brain tumor. He became a patient at St. Jude Children’s Research Hospital® and through extensive treatment and care, his cancer is in remission and he is able to play the sports he loves.
Chili’s® Grill & Bar is helping St. Jude patients like Isaac enjoy their own special, everyday moments through the brand’s ninth annual Create-A-Pepper to Fight Childhood Cancer campaign. Participating Chili’s restaurants nationwide and in Puerto Rico are joining in the fight against childhood cancer and other life-threatening diseases. September is National Childhood Cancer Awareness month and through Sept. 26, Chili’s guests can help the cause by donating at their local restaurants and online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57540-chili-s-create-a-pepper-for-st-jude
Hanes®, America’s No.1 Men’s Apparel Brand, unveils the second installment of humorous advertisements showcasing new men’s underwear products. Launching today, basketball legend and longtime Hanes spokesman Michael Jordan reveals the latest Hanes comfort innovation, the men’s ComfortBlend collection.
Developed in response to in-depth consumer research and product testing, the ComfortBlend collection features a 50/50 cotton/poly blend fabric that delivers superior softness with less shrinkage after washing. ComfortBlend undershirts are available in both Lay Flat Collar Crew and V-Neck styles in classic white and black. In addition to ComfortBlend undershirts, Hanes has extended this ultra-soft line to underwear bottoms, including boxer briefs available in black and gray along with blues and heather, all boasting the reliable fit Hanes customers value and have come to expect.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57326-hanes-and-michael-jordan-unveil-the-new-comfortblend-underwear-collection
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
Bobby Hurley, former All-American guard at Duke and current assistant coach of the University of Rhode Island men’s basketball team, and Travis Ford, two-time SEC tournament MVP at Kentucky and current Oklahoma State University head coach, traded in their playbooks for chore lists at the “LG Home Court Challenge” during the NCAA® Final Four® weekend.
LG Electronics USA, an official Corporate Partner of the NCAA, hosted the competition and donated a total of $20,000 in the participating coaches’ names to Coaches vs. Cancer® and the MD Anderson Children’s Cancer Hospital.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54895-ncaa-coaches-face-off-lg-home-court-challenge-men-s-final-four-weekend
Furthering its status as the leader in cat gaming, the Friskies brand ignites speculation about which species reigns supreme with the introduction of the first duel-species tablet game, “You vs. Cat,” available for iPad and iPad2 tablet devices.
“You vs. Cat” is the first tablet game designed for two players – one human and one cat – to bring big-time competition to playtime. Download the free game for you and your cat at YouvsCat.com and iTunes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55151-friskies-launches-you-vs-cat-tablet-game-buddy-challenges-college-mascots
As the NCAA college basketball tournament approaches, the National Center for Responsible Gaming (NCRG) is launching a public awareness initiative to encourage college administrators, campus health professionals and students to learn more about college gambling and gambling-related harms. The campaign also helps to educate students who are of legal age about how to make responsible decisions about gambling.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54256-ncrg-resource-educates-universities-and-students-about-college-gambling
The U.S. Army and the Ad Council today unveiled a new television public service announcement (PSA) featuring NBA All-Star LeBron James designed to highlight the dropout crisis in America and encourage adults nationwide to motivate and inspire students in their communities. Created pro bono by advertising agency Publicis New York, the PSA shows how the support of people in LeBron’s life motivated him to graduate, and urges adults to give students across the country the support they need to stay in school by visiting boostup.org. The PSA is being distributed nationwide this month to coincide with halfway point of the school year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53727-ad-council-lebron-james-dropout-prevention-students-stay-in-school
Now available in Paperback! Basketball star Darius Jones has broken a lot of hearts. Most women have moved on, but one obsessed fan is determined to be the only woman in his life, even if it means getting rid of Darius’s mother, wife, and anyone else who threatens her position as Darius’s next wife. Learn more about this book here, http://bit.ly/lk9pQK and its author here, http://www.marymorrison.com/
Now available in Paperback! Basketball star Darius Jones has broken a lot of hearts. Most women have moved on, but one obsessed fan is determined to be the only woman in his life, even if it means getting rid of Darius’s mother, wife, and anyone else who threatens her position as Darius’s next wife. Learn more about this book here, http://bit.ly/lk9pQK and its author here, http://www.marymorrison.com/
Now available in Paperback! Basketball star Darius Jones has broken a lot of hearts. Most women have moved on, but one obsessed fan is determined to be the only woman in his life, even if it means getting rid of Darius’s mother, wife, and anyone else who threatens her position as Darius’s next wife. Learn more about this book here, http://bit.ly/lk9pQK and its author here, http://www.marymorrison.com/ African-American Fiction
Now available in Paperback! Basketball star Darius Jones has broken a lot of hearts. Most women have moved on, but one obsessed fan is determined to be the only woman in his life, even if it means getting rid of Darius’s mother, wife, and anyone else who threatens her position as Darius’s next wife. Learn more about this book here, http://bit.ly/lk9pQK and its author here, http://www.marymorrison.com/
Now available in Paperback! Basketball star Darius Jones has broken a lot of hearts. Most women have moved on, but one obsessed fan is determined to be the only woman in his life, even if it means getting rid of Darius’s mother, wife, and anyone else who threatens her position as Darius’s next wife. Learn more about this book here, http://bit.ly/lk9pQK and its author here, http://www.marymorrison.com/ African-American Fiction
