“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
The Leukemia & Lymphoma Society (LLS), the world’s leading voluntary non-profit dedicated to blood cancers, released 30 “proof points” - one for each day of September, Blood Cancer Awareness Month - to demonstrate its impact on the cancer landscape and progress towards a world without blood cancers.
LLS has invested more than $1 billion in research to advance breakthrough therapies and cures for blood cancer patients. In many cases, those treatments are now helping patients with other cancers and chronic diseases. Due to its focus on blood cancers, survival rates are improving. Since the early 1960s, five-year survival rates for many blood cancer patients have doubled, tripled and even quadrupled.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554851-lls-blood-cancer-awareness-month/
The quaint Irish village of Ballybucklebo is full of colorful characters and eccentric patients that two country doctors must tend to, but with love in the air each doctor has their hands, and hearts, full. NY Times bestselling author Patrick Taylor transports us back to the Ireland of the 1960s with his beloved Irish Country Books series. Find out more at http://us.macmillan.com/anirishcountrywedding/PatrickTaylor. Fiction, historical fiction
Science of Tears and Emotion
The Start of Brain Research
So Lydia Cassone said that they all went back to their respective scientists and asked what on earth this had to do with memory. And do you know that since about the late 1960s and early 1970s we have learned more about the mind, more about the subconscious mind, more about the body, more about the mind/body connection than in any previous 2000 years in our history. Look at just what we’ve learned.
Genome and Proteins
Look at the genome stuff that we’ve learned. Do you know that proteins are being investigated. They say that there are 6 million proteins in the body and when we know all the proteins in the body, we will be able to cure anything in humans. It’s frightening isn’t it, but that’s where it’s going. We’ve learned a lot in the last 40 or so years.
Tears – a Different Chemical Composition
One of the things that we’ve learned, I use in seminars and I think it’s really interesting. You know tears that we have. We can have tears of sadness and we can also have tears of happiness. Well do you know that they have a different chemical composition? So in other words we’re doing something different to our body when we have tears of sadness and tears of joy. Now that coupled with another research scientist, Rappaport, is fantastic information.
Emotion is Memory for the Subconscious Mind
You see, Rappaport showed emotion is memory for the subconscious mind. Emotion is memory and this was proved in 1971. What was actually proved was that emotion is not only involved with memory, it is the very basis on which memory takes place.
A Quick Demonstration
Now, when you think about that, a quick demonstration is that you could go back in your mind right now to something that you didn’t like – something that was an adversity, a trauma ….. OK, no need to go any further as you’ve probably got it already. Don’t think about it any more. But you go there easily, you know what the occasion was, you know what hurt – all that sort of thing.
Another Demonstration
And I could also ask you to go back to a really fantastic event in your life. You might for example go back to when you were riding your two-wheeler bike for the first time, or maybe your first kiss, or maybe a fantastic result at sport or in school, or something like that. We have so many good, joyous occasions in our mind and they will come up.
How Did You Remember
Now, how did you remember them? That’s the key – how did you remember them? To remember either the negative event or the joyous event, did you have to tell other people about it? Did you have to write about it again and again? Did you have to make a mind map about it? Did you have to do all those sorts of things to remember it? No, it just stuck fast didn’t it. It’s right there. So, in other words, the emotion of the event made it stay in your memory.
Remembering With Only Positive Emotion
So now, if we can remember with both negative emotion and positive emotion, do we use negative emotion to enhance imprinting on our memory? The answer is no, because of the tear stuff. Tears of sadness, tears of joy – different chemical constitution. We know we’re doing something different to our body with negative stuff and the negative stuff doesn’t make us feel good. So therefore we only use positive, joyous memory connections to enhance memory within the subconscious mind. So that’s something that came out of this science a long time ago.
By Sandy MacGregor – http://www.selfimprovementdeals.com
See it on Video – 08 of 16 Science of Tears and Emotion
Next Video – 09 Sandy's Trauma and Beginning of Grief
This summer PepsiCo’s (NYSE: PEP) Mountain Dew® (DEW) is celebrating the permanent return of Mountain Dew Throwback® – retro DEW made with real sugar – with an online “Throwback Shack” designed to immerse consumers in the vintage brand. The Shack was created to provide an interactive experience representative of the home of Willy, the 1960s animated Mountain Dew pitchman. As part of this digital experience, Willy will share his favorite DEW® collectibles from over the years with all the brand’s fans.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50933-mountain-dew-throwback-shack
St John's Methodist Church in Bloxwich, West Midlands was the result of Wesley, Pinfold and New Street Methodist Churches merging in the mid 1960s. The organ was built and installed here by Nelson & Co of Durham. The bulk of the pipework is from the old Pinfold Methodist Church instrument and a couple of the pedal stops from the Wesley church. The pipework is on a plinth at the rear of the church and the console at the front left of the communion area. Parts of the console is from a Compton theatre organ and was originally stopkeys in horseshoe layout. In 1975 the organ was overhauled by Henry Groves of Nottingham. In 2003, it was rebuilt by John Lloyd of Bilston and some tonal alterations were made including the addition of a powerful "Tuba en Chamade" stop on the choir division. The console was also rebuilt and drawstops fitted in place of the stopkeys. In this video I am playing Handels "March from Scipio" which gives the general idea of what the organ sounds like.
Me at the organ of St John Vianney Catholic Church in Clayhall, London. Im playing the old tune "If I could help somebody" and using the organs electrostatic melotone unit blended with the Tibia for most of the melody and to round it off I use the Triangle! The organ was originally installed at the Ritz Cinema in Nuneaton and has 3 manuals, 6 ranks of pipes and of course the melotone unit. It was designed by organist Harold Ramsay. When this church was built in the late 1960s, rather than spend large sums of money on a new organ the priest at the time was a cinema organ enthusiast and had this organ brought and installed here. The organ is used for the sunday services, weddings, funerals and other church activities and regular concerts are organised by the cinema organ society.
I've played several theatre organs built by Compton and Wurlitzer but never a Christie until today! Im playing "I've got a lovely bunch of coconuts" on the Christie theatre organ at the Social Welfare Hall in Harworth near Doncaster. The organ was originally built in 1934 for the Essoldo cinema in Durham and had 2 manuals and 7 ranks of pipes. It was installed here in the 1960s and had an extra manual and some extra ranks of pipes added. When playing a cinema organ my aim has always been to try and play as they did in your average 1930s surburban cinema. In otherwords - knock out the tune! The emphasis these days tends to be on "orchestral" styling etc.
