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Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu). ”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO. To view the multimedia release go to: http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/

Added: 3830 days ago by MultiVuVideos

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From finding a date to your boss’ dinner party to being more brilliant at the office, there’s one thing that makes it all easier: a fake British accent. That’s why, on the heels of its new “British Businessman” digital spot launch, belVita Breakfast Biscuits is providing nutritious steady energy all morning long to help people everywhere adopt a fake British accent so they can get ahead in life. After watching belVita’s new short-form video featuring Brad, the quintessential role model for accent faking at the office, those looking to put extra pep in their step can listen to the brand’s just-released self-guided audio tape series, “Learn to Speak Fake British and Get Ahead in Life,” at LearnToSpeakFakeBritish.com. To view the multimedia release go to: http://www.multivu.com/players/English/7727651-belvita-learn-to-speak-fake-british/

Added: 3829 days ago by MultiVuVideos

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Düsseldorf is becoming the centre of the world for water sports fans: This year the boot will be attracting about 250.000 visitors to the exhibition halls by the Rhine river again. The luxury yachts especially are a sensation for young and old. The "Explorer" by Drettmann and the "Princess 30M" are two of the largest vessels at the boot.

Added: 3838 days ago by mhoch4

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High speed always includes a special kind of rush – be it above or below sea level. At the boot in Düsseldorf any enthusiast can explore the technological limits. And these lie beyond what is humanly possible.

Added: 3838 days ago by mhoch4

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Views: 1630 | Comments: 0

Totino’s Pizza Rolls™ and Twitch, the world’s leading social video platform and community for gamers, are teaming up to create the ultimate gaming showdown using a one-of-a-kind “Totino’s Bucking Couch.” On Sunday, Feb. 7, Twitch users will have the opportunity to spin, roll and buck some of the top names in gaming right off the couch they’re sitting on in the first ever “Totino's Bucking Couch Bowl.” Created by Totino’s, the first ever bucking couch is set up like a mechanical bull with a full range of motion and controlled through chatroom commands by Twitch commentators, highlighting the Totino’s “Live Free. Couch Hard.” lifestyle. Designed to disrupt anyone who takes a seat, the couch offers a challenge to skilled gamers and a thrilling live event for Twitch users to enjoy. To view the multimedia release go to: http://www.multivu.com/players/English/7735051-totinos-bucking-couch/

Added: 3838 days ago by MultiVuVideos

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Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia. The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop. Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the famous Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan. To view the multimedia release go to: http://www.multivu.com/players/English/7742051-tourism-australia/

Added: 3838 days ago by MultiVuVideos

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Hey Jude The Drunken Version

Added: 3832 days ago by StevanHogg

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Views: 1694 | Comments: 0

Nexity, un des leader du marché de l’administration de biens, veut faire émerger des bonnes pratiques et transformer les métiers de services immobiliers aux particuliers. Nexity veut aussi répondre toujours mieux à ses clients propriétaires bailleurs avec des services qui correspondent vraiment à leurs besoins, en phase avec leur mode de vie de plus en plus connecté et mobile. D’où l’idée de leur proposer une nouvelle approche du mandat de gestion locative, 100% en ligne et à un coût particulièrement compétitif ! Beaucoup plus que la simple possibilité pour nos clients de pouvoir consulter en ligne les mouvements comptables correspondant à des mandats traditionnels, e-gérance leur permet, directement en ligne et en trois clics, de confier la responsabilité comptable, administrative et réglementaire à un mandataire expert. Tout en conservant la relation avec leur locataire et la gestion patrimoniale de leur bien. To view the multimedia release go to: http://www.multivu.com/players/fr/7747651-nexity-lance-e-gerance-gestion-locative/

Added: 3831 days ago by MultiVuVideos

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Views: 1097 | Comments: 0

Nexity, un des leader du marché de l’administration de biens, veut faire émerger des bonnes pratiques et transformer les métiers de services immobiliers aux particuliers. Nexity veut aussi répondre toujours mieux à ses clients propriétaires bailleurs avec des services qui correspondent vraiment à leurs besoins, en phase avec leur mode de vie de plus en plus connecté et mobile. D’où l’idée de leur proposer une nouvelle approche du mandat de gestion locative, 100% en ligne et à un coût particulièrement compétitif ! Beaucoup plus que la simple possibilité pour nos clients de pouvoir consulter en ligne les mouvements comptables correspondant à des mandats traditionnels, e-gérance leur permet, directement en ligne et en trois clics, de confier la responsabilité comptable, administrative et réglementaire à un mandataire expert. Tout en conservant la relation avec leur locataire et la gestion patrimoniale de leur bien. To view the multimedia release go to: http://www.multivu.com/players/fr/7747651-nexity-lance-e-gerance-gestion-locative/

Added: 3831 days ago by MultiVuVideos

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Views: 1111 | Comments: 0

The Martell House unveiled yesterday a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7757351-martell-la-french-touch-etienne-de-crecy/

Added: 3821 days ago by MultiVuVideos

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Zoës Kitchen (NYSE: ZOES), a fast casual Mediterranean-inspired restaurant group, today introduced several unique ingredients to their menu, bringing the flavors and benefits of Mediterranean eating to guests via four new menu offerings. Innovating within the restaurant space, Zoës Kitchen is the first restaurant group to introduce the lupini bean to the United States, adding this protein-packed, mild-flavored legume to their menu across 170 restaurants in 17 states. Farro will also be incorporated in the menu, an ancient, savory, fiber-rich grain that is commonly used in place of pasta and rice in the Mediterranean. Calabrian peppers, from Calabria, Italy, will add a slightly sweet and mildly spicy flavor to several dishes. Light and crispy piadina flatbread will offer guests an alternative to traditional breads used for sandwiches in the US. To view the multimedia release go to: http://www.multivu.com/players/English/7753651-zoes-kitchen-new-mediterranean-dishes/

Added: 3816 days ago by MultiVuVideos

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Views: 1391 | Comments: 0

Persil® ProClean®, Henkel North America’s new premium laundry detergent brand, made its first-ever Super Bowl® advertising debut with a commercial that aired in the second quarter of Super Bowl 50. As a new brand in the U.S. Persil ProClean has only been available to U.S. consumers since early 2015, but the Persil brand has been globally renowned for over a century. Its exceptional stain-fighting, whitening, and freshness have translated into impressive repeat-purchase rates, showing that once consumers try it, they love it. Persil ProClean chose this coveted platform to launch their 2016 advertising campaign featuring the brand’s debonair tuxedo-wearing, stain-fighting superhero, “The Professional,” played by Peter Hermann. “The Professional” brings humor to a historically predictable category, while showing off some serious stain-fighting to relay a simple yet impactful message to viewers. Packed with powerful stain-fighting technology, Persil ProClean 2in1, received the highest laundry detergent rating in recent rankings by a leading consumer testing publication. Persil ProClean 2in1 didn’t only beat market-leader Tide, it beat every single detergent tested. To view the multimedia release go to: http://www.multivu.com/players/English/7750351-persil-proclean-super-bowl/

Added: 3825 days ago by MultiVuVideos

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Views: 1714 | Comments: 0