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Peeling an orange picked fresh off a backyard tree. Enjoying a refreshing lemonade on a hot summer’s day. Sharing a juicy mandarin with your kids after school. These are some of America’s favorite moments and they’re all at risk because California citrus is facing a major threat from a tiny insect and the devastating disease it can spread. To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7452951-bayer-cropscience-california-citrus/

Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015. With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders. Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black. To view the multimedia release go to: http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/

As sustainability becomes an increasingly important topic in the textile industry, so does the research that helps us better understand how end consumers think about sustainability. Cotton Incorporated and Cotton Council International (CCI) conducted a global survey of attitudes, motivations, and behaviors regarding sustainability among 7,300 consumers in the U.S., U.K., Mexico, India, Italy, and China. Questions explored how consumers define sustainability, what actions they take to improve the environment, when and how sustainability affects their purchases, and why they are motivated to act in sustainable ways. This research reveals the ways in which environmental concerns are important to consumer decision-making. To view the multimedia release go to: https://www.multivu.com/players/English/7972231-cotton-incorporated-global-sustainability-environment-survey/

Unprecedented planning by state and local authorities, law enforcement and the insurance industry established what is being called a national model for protecting the public from fly-by-night contractors in the aftermath of a natural disaster. According to the National Insurance Crime Bureau (NICB), preparation in advance of the F-5 tornado that devastated the city of Moore and surrounding areas in May 2013 resulted in a well-coordinated effort to ensure that roofers and other contractors who swarmed into the area in the hours and days after the storm were properly licensed, insured and authorized to work in the area. Local police assisted the Oklahoma Insurance Department Fraud Unit in patrolling the area and keeping suspected fraudulent out-of-state contractors from doing work unless all protocols were followed. To view the multimedia release go to: http://www.multivu.com/players/English/7665251-nicb-limited-fraud-following-2013-moore-tornado/