Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
In collaboration with the National Institutes of Health (NIH), Banner Alzheimer’s Institute (BAI), University of Antioquia in Colombia and Genentech, a member of the Roche Group (SIX: RO, ROG; OTCQX: RHHBY), announce the first-ever prevention trial in cognitively healthy individuals who are destined to develop Alzheimer’s disease because of their genetic history. This groundbreaking study—the first to investigate whether an anti-amyloid treatment can stave off the disease—will span two countries and help launch a new era of prevention research in the urgent fight against Alzheimer’s.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56128-banner-alzheimer-s-institute-genentech-nih-prevention-trial-genetics
The Genworth Foundation announced today a three-year commitment to strengthen financial education in more than 300 high schools across the Commonwealth of Virginia. The announcement, made at Henrico County’s Hermitage High School, included Lieutenant Governor William “Bill” Bolling and Secretary of Education Gerard Robinson.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/genworthfinancial/43291/
Hospira, Inc. (NYSE: HSP), a global specialty pharmaceutical and medication delivery company, today launched a new online U.S. product catalog, available at Hospira.com/catalog. Developed with input from customers, the new website allows healthcare facilities and other medical care providers to search Hospira's more than 1,200 products in a variety of ways – alphabetically, by product name, list number, or therapeutic class.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hospira/48828/
BlackRock, Inc. (NYSE: BLK) today announced that its iShares® Exchange Traded Funds (ETFs) business, the world’s largest manager of ETFs, is launching a campaign to assist investors in learning what to look for when selecting an ETF. The initial phase of the campaign is the publication of an Investor ETF Checklist and an accompanying educational video, both available on the iShares website.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/iShares/47109/
The world's largest plant to turn natural gas into cleaner-burning fuels and lubricants took a major step closer to production today when gas began flowing from a giant offshore field.
Pearl GTL will process around 3 billion barrels of oil equivalent over its lifetime from the world's largest single gas field, the North Field in the Arabian Gulf. The field stretches from Qatar’s coast and contains more than 900 trillion cubic feet of gas, equivalent to 150 billion barrels of oil, or over 10% of worldwide gas resources.*
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shell/48891/
With budgeting becoming a greater concern over the past few years, Kmart and Sears have made their interest-free layaway a greater focal-point for their customers. To encourage shoppers to take advantage of this incredibly relevant shopping solution, the mass retailers are again declaring National Layaway Week Oct. 4 through Oct. 8, 2010.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sears-kmart/46532/
What do Channelview, TX; Costa Mesa, CA; and Rio, WI have in common? They’re home to the winners of teen retailer Aéropostale’s 2010 Real Teens Campaign, a nationwide online search for teenagers held earlier this year. “These eight remarkable young men and women define what it means to be a real teen,” says Scott Birnbaum, Senior Vice President of Marketing, Aéropostale, Inc. “They exude compassion and integrity while making a difference in their communities, all in unique ways. Aéropostale is excited to celebrate them and give them this once-in-a-lifetime opportunity.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/aeropostale/45987/
Procter & Gamble’s (NYSE: PG) Vicks DayQuil and Vicks NyQuil have kicked off its “Search for the Most Dedicated NFL Fan” – a new Facebook contest that will reward the NFL’s most dedicated football fan with two tickets to Super Bowl XLV. What does it mean to be Vicks’ dedicated fans? Vicks is searching for a fan that doesn’t miss a moment of the NFL season, despite long distances, no tickets, rain, sleet or snow, cold, cough or flu. A fan that cheers for their team, no matter what – that’s a dedicated fan!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vicks/47097/
MAKE UP FOR EVER, the Paris based professional make up brand coveted by top industry artists, is launching its first ever print and online make up campaign that has not been digitally retouched (the ads have been certified by a notary public). The ad depicts a beautiful woman snapping a photo of herself, highlighting the brand’s HD Invisible Cover Foundation which provides a photo ready finish after every application. HD Invisible Cover Foundation was created to be used in front of unforgiving high definition video cameras and provides results so flawless that the need for retouching has been eliminated. The campaign launches online March 16th, and will appear this spring in issues of select national magazines.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/makeupforever/49022/
The nation’s obesity numbers continue to climb, yet surprisingly many Americans are falling short on key nutrients that could put their health at risk.1,2,3 To address the obesity epidemic the nation faces – especially among children – the federal government released the 2010 Dietary Guidelines for Americans, research-based nutrition guidance that aims to “prevent and/or reduce overweight and obesity through improved eating and physical activity behaviors.”3
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationaldairycouncil/47923/
As part of its focus on delivering solutions that serve the emerging areas of opportunity for GroupM clients and beyond, GroupM Search announced today the launch of GMS Local. GMS Local is a holistic digital solution that allows national brands to connect with consumers in the neighborhoods where they live, work and play.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51294-groupm-search-launches-gms-local
