In response to the devastation wrought by Hurricane Sandy, the Ad Council launched today a new series of television, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59002-ad-council-hurricane-sandy-and-disaster-relief-coalition
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
The North American International Auto Show (NAIAS) today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59256-north-american-international-auto-show-naias-new-programs-improvements
HBO Latino, Home Box Office’s dedicated Spanish-language premium channel, will present a sensational slate of first-run entertainment through Fall 2012, certain to appeal to the today’s multigenerational and bilingual Hispanic households.
Making their U.S. television premieres exclusively on the service this fall are the first season of the HBO Latin America series Prófugos and sixteen Spanish-language films under the banner Estrenos Latinos. The HBO documentary film The Latino List: Volume Two, a follow-up to last year’s The Latino List, will also make its debut on the channel.
In addition, Hollywood’s biggest blockbusters and HBO’s award-winning and critically acclaimed originals, including new season premieres of Boardwalk Empire® and Treme® will be offered in Spanish.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57751-hbo-latino-presents-full-slate-first-run-entertainment-through-fall-2012
A baby’s birth day is the most dangerous day of life — in the United States and almost every country in the world — according to Save the Children’s State of the World’s Mothers report, released today.
Yearly, more than 1 million babies die the day they are born, according to the first global analysis of newborn day-of-death data.
In addition to newborn findings, the report features Save the Children’s Mothers’ Index, released annually before Mother’s Day. It ranks Finland as the best place in the world to be a mother, and Democratic Republic of the Congo as the toughest. The United States ranks 30th best.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61598-save-the-children-mothers-index
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
Kia Motors America (KMA) today unveiled a significantly redesigned version of its popular Sorento CUV at the Los Angeles International Auto Show. Just three years after U.S. production of the CUV began in West Point, Georgia, the 2014 Sorento comes to market as no mere refresh or facelift, boasting instead an all-new chassis, a new Gasoline Direct Injected (GDI) V6 engine, a substantially redesigned interior and a next-generation infotainment system. Expected to arrive in showrooms during the first quarter of 2013, the redesigned Sorento also adds a top-of-the-line trim level to its lineup – the SX Limited – which delivers an impressive roster of premium features and amenities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59310-kia-motors-america-unveils-new-2014-sorento-cuv-at-laias
New Jersey’s Six Flags Great Adventure and Safari today previews its massive, new themed attraction, Safari Off Road Adventure. The highly-anticipated and innovative experience will open to the general public May 25.
Boasting 1,200 animals from six continents including elephants, rhinos, tigers, giraffes and lions, Safari Off Road Adventure takes explorers on an exhilarating, interactive animal adventure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61714-nj-six-flags-great-adventure-safari-off-road-adventure
Beginning today, America can click and choose which Web search results it prefers by participating in the Bing It On Challenge, available at Bing.com. Based on research that indicates people prefer Bing Web search results over Google, Bing is inviting consumers to come and see for themselves with an online test designed to show that the quality of Bing’s Web search results has surpassed Google’s.
Although most people identify themselves as Google searchers, an independent study commissioned by Microsoft Corp. shows people chose Bing Web search results over Google nearly 2-to-1 in blind comparison tests. Given those findings, Bing decided it’s time to let people see for themselves that there is a better option in search.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57699-microsoft-bing-it-on-challenge-web-search-results
Stride Rite®, the leader in premium children’s footwear, today announced the introduction of its Star Wars™ by Stride Rite® Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite.
The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60351-stride-rite-star-wars-trilogy-of-the-lights-collection-unique-kids-shoes
Isle of Capri Casinos, Inc. (NASDAQ: ISLE) and Nemacolin Woodlands Resort announced today that Lady Luck Casino Nemacolin opened to the public at noon today to enthusiastic crowds. Lady Luck Casino Nemacolin, which is located approximately 70 miles south of Pittsburgh, created over 350 construction jobs, received approximately 2500 job applications and hired over 500 employees.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62069-isle-of-capri-casinos-lady-luck-casino-nemacolin-opens
As global organizations grapple with a more technologically intensive and complex agenda, fissures in traditional approaches to talent management and leadership development are increasingly visible. This was a key theme that emerged at ON Talent, an invitation-only discussion hosted at Deloitte University where leading names in talent argued that the prevailing models of talent development no longer hold. New models like the corporate lattice that are better attuned to the times must be adopted or the risk of HR becoming less relevant is high.
“The system is broken,” said Annmarie Neal, founder of the Center for Leadership Innovation. “If the economic models of the last era of business won’t translate to today’s environment, why would our organizational and talent models translate? In fact, the way we have traditionally approached talent can be an impediment in the 21st century.
