The 2013 model-year vehicle winners of the annual Best Resale Value Awards, recognizing current and forthcoming vehicles for their projected retained value throughout the initial five-year ownership period, were announced today by Kelley Blue Book, www.kbb.com, the leading provider of new and used car information. Since depreciation (or loss of value) is typically a car buyer’s primary expense during ownership, these awards, like all of KBB.com’s new and used vehicle information, are designed to help consumers make more informed car-buying decisions.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58376-kelley-blue-book-kbb-2013-best-resale-value-awards/
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
For the third consecutive year, State Farm and Major League Baseball (MLB) are rallying fans to swing for the fences to benefit outstanding charitable organizations. Fans can support causes that make a difference in communities across the nation through the Go to Bat program, an online, charitable giving initiative driven by a commitment State Farm makes to helping communities “get to a better state.” Fans can win a VIP trip for two to the 2012 World Series in addition to winning an $18,000 donation to the charity they choose to support.
Starting today, fans are invited to visit www.statefarm.com/gotobat and play the State Farm Go to Bat game.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57077-state-farm-major-league-baseball-mlb-go-to-bat-charity-world-series
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
LG Electronics USA today announced that 17-year-old Austin Wierschke from Rhinelander, WI won the sixth annual LG U.S. National Texting Championship for the second time in a row. The first LG U.S. National Texting Championship winner to claim the crown two consecutive years, Wierschke received a prize of $50,000 for his speedy thumbs.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57374-lg-6th-annual-lg-u-s-national-texting-championship
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
Delta Air Lines (NYSE: DAL) today capped a three-day celebration of veterans with a $350,000 gift to the Fisher House Foundation at Reagan National Airport (DCA) in Washington, D.C. The airline kicked off its military salute in Atlanta on Friday, Nov. 9, with the dedication of the “Spirit of Freedom,” a Boeing 757 honoring men and women who currently serve or have served in the U.S. Armed Forces, including more than 10,000 Delta employees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55080-delta-dedicates-boeing-757-spirit-of-freedom-to-honor-veterans
Dungeon Rampage, the online game from developer and publisher Rebel Entertainment, an operating business of IAC (NASDAQ: IACI), officially launches today with new and expanded free-to-play content on Facebook Platform, dedicated site DungeonRampage.com and online gaming portal Kongregate.com.
To celebrate the launch, Rebel Entertainment is hosting a “Founders’ Week,” in which players can sign up on any platform between now and September 11 to receive special in-game bonuses, including an exclusive character style, customizable profile add-ons and more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57854-rebel-entertainment-dungeon-rampage-online-arcade-style-multiplayer-game
As part of its charitable giving program, jcp cares, jcpenney is supporting Teach For America, an organization committed to developing teachers and leaders to make America’s schools great. Throughout the month of September, jcpenney customers can round up their store purchases to the nearest whole dollar and donate the difference to Teach For America.
Teach For America works in partnership with communities to expand educational opportunities for children facing the challenges of poverty. Each year, the organization recruits and develops a diverse corps of outstanding individuals of all academic disciplines to commit two years to teach in high-need schools and become lifelong leaders in the movement to end educational inequity. Today more than 10,000 corps members are teaching in 46 urban and rural regions across the country.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54267-jcpenney-invites-customers-to-support-teach-for-america
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its latest Limited Edition Collection – My Favorite Things™. This whimsical collection, inspired by the classic song “My Favorite Things” by Rodgers & Hammerstein from the beloved musical The Sound of Music, features three new fragrances – Brown Paper Packages™, Whiskers on Kittens™ and Schnitzel with Noodles™. Returning from 2011 are Bright Copper Kettles™, Crisp Apple Strudel™, and Warm Woolen Mittens™. The My Favorite Things™ Limited Edition Collection is available in a large jar or special Samplers® votive storybook gift set in more than 550 company owned retail stores, select specialty retailers and gift shops, Yankee Candle Village stores, and online at www.yankeecandle.com from November through December, while supplies last.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56814-yankee-candle-my-favorite-things-limited-edition-collection
