http://www.forthebetter.com.au When we
think about causes of inattention when driving we instantly think about
things like mobile phones and passengers. But we wanted to know if
different emotional states could be just as distracting, so we put 5
drivers to the test in the Attention Powered Car to see just how
distracting our emotions can be. We're back at the RAC Driving Centre
to delve into this issue of inattention on our roads and see the true
impact different emotional states really has on our attention levels
when driving. To see what we've learning about driver inattention, and
to get involved with making WA roads safer, go to
http://www.forthebetter.com.au
In a ground-breaking collaboration, Volvo Cars, protective gravity sports gear manufacturer POC and Ericsson will present an innovative safety technology connecting drivers and cyclists for the first time ever at International CES in Las Vegas (6-9 January 2015).
The technology consists of a connected car and helmet prototype that will establish 2-way communication offering proximity alerts to Volvo car drivers and cyclists and thereby avoid accidents. No car manufacturer has previously put a stake in the ground to help address the problem by using Connected Safety technology – until now.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7404151-volvo-life-saving-cycling-tech/
AutoTrader.com® is releasing a new app that gives car shoppers and enthusiasts the ability to experience new vehicles online without physically touching a mouse, keyboard, mobile device or computer screen.
Driver’s View by AutoTrader.com is the first automotive app to be released for Leap Motion. The Leap Motion Controller creates a 3-D interaction zone around a user’s computer, allowing actions on the screen to be precisely controlled through natural hand and finger movements in the air. The Driver’s View app gives users a three-dimensional sense of walking around the exterior of a new vehicle and sitting in the driver’s seat, all controlled by a series of simple hand movements in front of their computer screen.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59578-autotrader-releases-first-automotive-app-for-leap-motion-controller
Moët Hennessy, Official Partner, reaffirms its support for Solar Impulse and its pursuit of the first round-the-world flight powered only by solar energy.
"Celebrating Sustainability"
Its support of Solar Impulse as an Official Partner shows Moët Hennessy's taste for pushing the envelope and conquering new territories, as well as recognizing the role of excellence and innovation as two key drivers of progress worldwide.
Growth in the Moët Hennessy group and its 22 prestigious brands has been powered by their pioneering spirit and the conquest of new territories. The first consignment of champagne was dispatched to Russia in 1780 by Veuve Clicquot. Hennessy began exporting cognac to the United States in 1787, two years before the French Revolution, followed by China in 1859. Today, Moët Hennessy exports 95% of its production and is the world's leading producer and exporter of luxury wines and spirits.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7813551-moet-hennessy-solar-impulse/
Today Toyota launches a national marketing campaign, titled “Serious Play,” for the all-new 2019 Avalon that dares drivers to experience adventure, spontaneity and playfulness, and reminds all that the thrill of driving is the real prize. The campaign drives home the notion that the completely redesigned Avalon has everything drivers need to get more out of life.
The all-new Toyota Avalon – designed, engineered and assembled in the U.S. – embodies consumers’ overarching desire for high-caliber, design-centric, technologically-savvy modes of attainable, premium transportation.
To view the multimedia release go to:
https://www.multivu.com/players/English/8352851-toyota-avalon-sedan-serious-play/
The National Limousine Association (www.limo.org) has produced a new on-air public service announcement to educate the industry and public at large about the risks and hazards of transportation network companies (TNCs).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7430252-nla-ride-responsibly-new-psa/
Just over half of 2018 model vehicles evaluated by the Insurance Institute for Highway Safety are available with headlights that do an adequate job of lighting the road at night and limiting glare for oncoming drivers, but most good-rated headlights are optional or bundled with other features that can raise the price of the vehicle.
Since IIHS released its first headlight ratings for passenger vehicles in 2016, most manufacturers have focused on improving this key safety component. That year, only 2 of 95 headlight systems on 2016-model vehicles evaluated earned a good rating.
For the 2018 model year, the best-available headlights on 32 of 165 models evaluated earn the highest rating of good, and the best-available headlights on 58 models earn the second-highest rating of acceptable. Thirty-two models have only marginal-rated headlights, while poor-rated headlights are the only ones available for 43 models.
The Attention Powered Car, developed by
the RAC, is into leg 3 of its road trip around WA visiting towns
including Donnybrook, Nannup and Pemberton, heading to Albany and then
finishing in the Wheatbelt town of Narrogin. In this
episode we put two drivers behind the wheel that drive for a living. We
wanted to see if their professional experience influenced their
attention levels. How will our Ambo and Australia's best truck driver
perform? First up was Mike. As a St John's Ambulance
Volunteer, he needs to be calm and confident driving under pressure and
at high speed. And it showed. So too with our second driver, Murray,
who's TNT Australia's best truck driver. Both came out determined and
focused to prove they had the edge. To some degree they did. Incidences
of inattention were fewer and further between, but they were still
there. Encouragingly, both drivers were much better at refocusing when
they did lose attention. Check out this webisode to see
just how they performed, as well as what insights we are finding about
driver inattention as we take the Attention Powered Car through
southern WA.
Kohler raises the bar on toilet flushing platforms with the launch of its new Revolution 360 swirl flush technology. The brands extensive experience in the toilet industry supports its understanding that critical drivers of owner satisfaction are toilet cleanliness and flush performance – both addressed in the new platform.
Revolution 360 is Kohler’s most complete flush ever developed and is powered by the brand’s widely popular AquaPiston canister technology which allows water to flow out of the tank at 360 degrees, increasing the power and effectiveness of the flush. Once out of the tank the water flows into the bowl from a single, powerful port and swirls throughout the bowl. Utilizing this swirling motion, Revolution 360 keeps the bowl cleaner, longer than a conventional flush. Kohler’s team of engineers engaged experiment and Computational Fluid Dynamics methods to study, improve and perfect even the smallest details to ensure complete rinsing of the entire bowl surface.
To view the multimedia release go to:
https://www.multivu.com/players/English/8176751-kohler-revolution-360-toilet-flushing-platform/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) is back with its third public service announcement starring actress and activist Pamela Anderson. In partnership with Promoting Awareness, Victim Empowerment (PAVE), the PSA highlights the often horrifying lack of accountability maintained by ride-hail services and urges passengers to make themselves aware of the safety standards for these apps and their drivers.
“Terms & Conditions” is a follow-up to Ride Responsibly’s second PSA, “The Signs,” which was released in January and called attention to the vast number of sexual assaults reported against drivers. This time, the video shows Pamela Anderson as a passenger of a ride-hail vehicle. Her driver quickly and abruptly reads her a list of terms that she is agreeing to by using the service. Much of the language shocks and disturbs Pam as she is informed that these apps are not responsible or liable for a passenger’s well-being. The terms used for this PSA were taken, in reality, directly from a popular ride-hailing app.
To view the multimedia release go to:
https://www.multivu.com/players/English/8285451-nla-ride-responsibly-pave-pamela-anderson-psa-terms-and-conditions/
The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
International research led by University College London (UCL) as part of the ‘Cities Changing Diabetes’ partnership programme challenges current scientific understanding of the rapid rise of diabetes in cities. The findings suggest that in cities around the world, social and cultural factors play a far more important role in the spread of the epidemic than previously thought.
More than two thirds of the world’s 400 million people with diabetes live in urban areas.1,2 The year-long study for Cities Changing Diabetes, a unique public-private-academic partnership, sought to better understand what makes people vulnerable to type 2 diabetes in cities in order to inform solutions for one of the most pressing modern-day public health challenges. To explore this complex issue, more than 550 interviews were undertaken with at-risk and diagnosed people in five major cities – Copenhagen, Houston, Mexico City, Shanghai and Tianjin.
“By largely focusing on biomedical risk factors for diabetes, traditional research has not adequately accounted for the impact of social and cultural drivers of disease,” says David Napier, Professor of Medical Anthropology, UCL. “Our pioneering research will enable cities worldwide to help populations adapt to lifestyles that make them less vulnerable to diabetes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7690951-study-rethink-rise-diabetes-in-cities/
