Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
New research released today to mark European Week Against Pain reveals that, in more than half of cases, peoples’ levels of pain across Europe are not being adequately assessed.
More than half (52%) of European primary care physicians use no form of assessment tool to measure peoples’ levels of pain despite chronic pain affecting 1 in 52 adults across Europe. A study in Finland found that pain is also the reason for 40% of patient visits to a primary care physician each year, with approximately 20% of these patients having experienced their pain for more than 6 months.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/mundipharma/52140/
Today, DailyBurn™, a leading health and fitness program, unveiled a revolutionary, personalized fitness platform that delivers daily custom-designed video workouts using DailyBurn’s IntelliBurn™ technology. The new DailyBurn brings fitness to members’ fingertips, anytime, anywhere by streaming HD-quality custom workouts, personal result metrics, and nutrition and healthy living tools to users’ smartphone, computer, tablet or television every day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53507-dailyburn-intelliburn-technology-daily-custom-designed-video-workouts
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Towering at a world-record 400 feet, LEX LUTHOR: Drop of Doom was introduced at Six Flags Magic Mountain today. Attached to both sides of the iconic SUPERMAN: Escape from Krypton tower, LEX LUTHOR: Drop of Doom, is considered an engineering phenomenon, dropping fearless riders in floorless gondolas at speeds up to 85 miles-per-hour in five seconds.
“We are excited to add another world-record ride to our existing collection of record-breaking attractions,” said Bonnie Rabjohn, Six Flags Magic Mountain Park President. “Six Flags is known as the industry leader in introducing innovative thrills and attractions, and Six Flags Magic Mountain, with more one-of-a-kind rides and attractions than any other theme park on the planet, is proud to expand our status as the Thrill Capital of the World.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56666-six-flags-magic-mountain-lex-luthor-drop-of-doom
LeapFrog Enterprises, Inc. (NYSE:LF), the leader in educational entertainment, today announced Touch Magic™, a new line of interactive toys that encourage learning and exploration through intuitive touch technology. These unique touch-enabled toys bring colorful graphics and popular kid themes together to deliver a fun, interactive experience. Developed with LeapFrog’s highly experienced team of learning experts to ensure the curriculum is age-appropriate for preschoolers, the Touch Magic line introduces early literacy, musical creativity, numbers and early vocabulary. The launch portfolio includes Touch Magic Learning Bus, Touch Magic Rockin’ Guitar, Touch Magic Counting Train and Touch Magic Discovery Town.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54820-leapfrog-announces-new-touch-magic-toy-line
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KidZania, a global leader in children’s edutainment, today unveiled the Greener World Pledge, a formal online commitment to a healthier planet – uniting the world’s children. The Pledge was created using ideas submitted by kids from around the globe and is a key component of KidZ for a Greener World campaign, a multi-month, global celebration to amplify the importance of environmental stewardship and encourage kids to imagine, create, and unite for a Greener World.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54848-kidzania-eco-friendly-nation-kidz-for-a-greener-world-earth-day-pledge
Stiefel, a GSK company, announced today that Hats On For Skin Health, its global campaign with the International League of Dermatological Societies (ILDS), has raised enough funds to produce 15,000 sun-protective hats for albinos living in East Africa and has already distributed more than 2,000 hats. The hats are being distributed from Tanzania, where estimates are that 98 percent of albino children will die before the age of 40 from cancers of the skin – a direct result of the sun’s damaging rays. Worldwide, albinism affects about one in 20,000 people. However the incidence of albinism in Sub-Saharan Africa is significantly higher than in the rest of the world, specifically in Tanzania where the incidence is one in 1,429.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55030-stiefel-gsk-ilds-hats-on-for-skin-health-campaign-east-africa
