Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Continuing a legacy of consumer and manufacturing innovations, a Maytag Centennial® washer marked the milestone of being the one-millionth washing machine assembled on a newly launched line in the Clyde, Ohio manufacturing plant. This new line produces the top two selling top-load washers in the United States according to NPD Group data January 2011 — the No. 1 selling Centennial® washer (MVWC400XW) and the No. 2 selling Bravos X™ washer (MVWX500XW).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/whirlpool/48989/
2010 was a very good year for Lexmark, highlighted by revenue, earnings and cash generation growth, record laser performance, product line expansions, managed print services growth and the acquisition of Perceptive Software, which has strengthened Lexmark’s expanding software business. Ninety percent of the top global retailers¹, 70 percent of the top global banks1, and 36 percent of the Fortune 50 are Lexmark customers.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexmark/48226/
This is Opera Australia's most ambitious project ever, costing $11.5m with over 130 performers, 240 Opera Australia staff and 60 volunteers. Staged under the night sky and against the spectacular backdrop of the Sydney skyline, performers and audiences alike will be lit up nightly by this sparkling opera production complete with fireworks on five barges. Featuring Mardi-Gras-inspired costumes, the world's largest Chesterfield and a live orchestra housed on the water line, Handa Opera on Sydney Harbour is more than opera, it's an event. Already called the 'world-wide number #1 opera event of 2012' by The Guardian, it's set to dazzle 3000 people nightly, over its 3 week season. Directed by renowned US director Francesca Zambello and starring Australian sopranos Emma Matthews and Rachelle Durkin alternating in the role of Violetta, with two of the world's leading tenors, Italian, Gianluca Terranova and Korean, Ji-Min Park alternating as Alfredo. Handa Opera on Sydney Harbour: La Traviata opens 24 March 2012 with tickets from $85. www.operaonsydneyharbour.com.au
To view Multimedia News Release, go to http://www.multivu.com/players/English/54816-opera-australia-on-sydney-harbour/
NEW ATTRACTION: FOUR STORY BLUEBERRY JUICE BOTTLE ARRIVES IN MANHATTAN.
It’s a bird, it’s a plane, it’s … a blueberry juice cocktail bottle? Travelers at New York’s John F. Kennedy International (JFK) airport got a big surprise today as crewmembers from hometown airline JetBlue Airways marshaled in the arrival of a 24,000 lb, 38 ft tall blueberry juice cocktail bottle with the airline’s latest Airbus A320 livery design, “Blueberries,” to commemorate the introduction of Ocean Spray’s first Blueberry product line.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/oceanspray/44357/
The banana is transported by plane, eggs by refrigerated trucks and yogurt can be found in open fridges, so to speak – the bottom line: In order to maintain a certain standard in a supermarket you are forced to use a lot of energy. An increasing number of supermarket owners have recognized responsibility and have started saving energy. For example, the Swiss cooperative Coop has set itself the goal of having all of their supermarkets being carbon-neutral by the year 2023.
Cowgirl, the debut music video from Pure Grain's 2011 release Sowing Seeds. Also check out the exclusive Cowgirl line dance . Filmed entirely in Indiana(except for the Country Fest footage Cadott, WI),
U.S. President Barack Obama will receive the warmest of Irish welcomes when he visits the Emerald Isle this week. Hundreds of thousands of well wishers will line the streets as the President makes his first visit to Ireland - home to some of his ancestors. Mr. Obama’s heritage has been traced to the village of Moneygall in Co, Offaly. There is a great sense of pride in this tiny picturesque village located at the very center of the island, where preparations are in full swing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tourismireland/50368/
A line-up of A-list entertainers helped usher in a new era of excitement for Caesars Entertainment as company celebrates the expansion of Total Rewards, the country’s leading entertainment loyalty program.
Following a multi-city concert extravaganza featuring today’s top acts including Cee Lo Green, Mariah Carey, Maroon 5, Mary J. Blige, P. Diddy and Gavin DeGraw, Caesars launched “Escape to Total Rewards,” the largest promotion in company history. Aimed at demonstrating the breadth and depth of the loyalty program’s network of offerings and experiences, “Escape to Total Rewards” further illustrates the value of the loyalty program for entertainment-seekers beyond the traditional gamer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55004-escape-to-total-rewards
Dorel Juvenile Group (DJG), Inc., a division of Dorel Industries (TSX: DII.B, DII.A), and the nation’s largest juvenile products manufacturer, announces the launch of a new, premium collection - the S1 Series by Safety 1st - offering premium design with safety in mind. S1 Series is the first collection of its kind designed to meet exceptional standards of both safety and style, providing parents with high quality products for travel, meal time, and play. The line, which includes a travel system, play yard and high chair, is now available exclusively at Babies“R”Us stores nationwide and online at Babiesrus.com.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/safety1st/48342/
The Art Institutes, Superfly Presents and A.C. Entertainment are excited to announce that The Art Institutes schools and the 2011 Bonnaroo Music & Arts Festival have formed a creative partnership. A first-of-its-kind partnership, students from Art Institutes schools will contribute creative services to North America’s largest music festival in a project dubbed “Student Studio: Bonnaroo.”
Central to the creative partnership as a part of “Student Studio: Bonnaroo,” Art Institutes students will embark on a series of 15 festival projects ranging from creating merchandise design, to shade structure design concepts and creation of a sustainable fashion line. Upon completion, the student work will be utilized during Bonnaroo festival weekend, June 9 – 12. The Art Institutes projects will also be displayed on Bonnaroo.com and other digital channels.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/artinstitutes/49651/
With the addition of a star-studded panel of guest judges, including designers Thom Filicia, Robert and Cortney Novogratz, Nate Berkus and Kathy Ireland, as well as Food Network’s Paula Deen and Dina Manzo, event planner and former cast member of Real Housewives of New Jersey, HGTV Design Star returns for a sixth season on Monday, July 11, at 9 p.m. ET/PT. The series’ celebrated line-up of stars includes HGTV’s own returning judges Genevieve Gorder, Candice Olson and Vern Yip, as well as a guest appearance on the panel by John Gidding. David Bromstad, the first HGTV Design Star champion, will mentor the finalists as they compete for a chance to win their own show on HGTV. Hosted by Tanika Ray, HGTV Design Star will air on Mondays through September 12.
To view Multimedia News Release, go to http://www.multivu.com/players/English/49691-hgtv-design-star/
