Tuesday, June 12, 2012 marks the inaugural National Jerky Day celebrating the rich history, immense popularity and nutritional benefits of dried meat snacks. The fourth highest-grossing sector within the overall salty snack universe, meat snacks — including jerky — outsell other popular salty snacks, including popcorn and pretzels.
“In many ways, jerky is an ideal snack. Naturally packed with protein, jerky will keep you satiated between meals; but since it’s low in fat, calories and carbs, it won’t sabotage a healthy diet,” said Jeff LeFever, director of marketing for Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand. “Plus, jerky tastes great. There’s no snack more deserving of its own special day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56705-jack-link-s-beef-jerky-celebrate-national-jerky-day-june-12
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Do you know a professional truck driver who has performed a heroic deed while on the road? The Goodyear Tire & Rubber Company wants to hear the story!
Goodyear is now accepting nominations for its 2012 North America Highway Hero Award through Jan. 31, 2013 at www.goodyeartrucktires.com. The prestigious award honors truck drivers who put themselves in harm’s way to help other people. The winner will receive a $5,000 cash award, a custom Goodyear Highway Hero ring, and other prizes. The person who nominates the winning Highway Hero will receive a $1,000 cash award.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57857-goodyear-accepting-nominations-for-30th-highway-hero-award
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Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
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