Great Britain’s largest group of independent hotels, Best Western, has today announced a change to the structure of its 276 hotels.
Today Richard Lewis, newly appointed CEO of Best Western, launched three hotel tiers; Best Western, Best Western Plus and Best Western Premier, in a move that sees the company embark upon a nationwide brand enhancement strategy.
The move aims to give consumers more choice and clarity easing their decision making process, something that travel customers are increasingly searching for.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bestwestern/52127/
Philips, the makers of Sonicare power toothbrushes and Zoom whitening, announced today the launch of a new educational campaign called Get It Right!, which encourages people to engage a dental professional in the teeth whitening process to ensure a healthy smile worthy of a great first impression. Smiling is an instinct that starts as early as one month of age and as we grow it becomes one of our most important social assets. “Smiling affects not only how someone feels, but also how others perceive that person,” said psychologist, executive coach and author Ann Demarais, Ph.D. “In fact, research suggests there are a number of benefits to smiling – from a mood enhancer to being more socially appealing.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52322-philips-get-it-right-educational-campaign-teeth-whitening
Red Lobster announced today the launch of a new national advertising campaign featuring the real people of Red Lobster – a first for the brand and the latest step in a multi-year brand refresh designed to broaden its appeal.
Developed by Grey New York, the new ads feature actual Red Lobster employees and others associated with the brand sharing real, genuine and unscripted stories that bring to life all that’s different about Red Lobster. These stories authentically articulate how the restaurant goes the extra mile to provide every guest with top-quality seafood and an experience reminiscent of dining at the seaside.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51047-red-lobster-ad-campaign-grey-new-york-sea-food-differently
Callaway Golf Company (NYSE: ELY) today announced the February 18 retail availability of the new Odyssey® D.A.R.T.™ line of putters, featuring a groundbreaking target alignment system from the #1 Putter in Golf®. Odyssey’s Direction and Realignment Technology (D.A.R.T.) utilizes a dart-like pattern on the top of the putterhead to easily align the center of the putter face with the target when addressing the ball.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/odyssey/46338/
Virgin America, the California-based airline, today marks the launch of its first international city and sets it sight on its next destinations. Today, the airline toasts its new Toronto service on a celebrated flight from Los Angeles International Airport (LAX) through San Francisco International Airport (SFO) to Toronto Pearson International Airport (YYZ). Governor Arnold Schwarzenegger joins Virgin Group Founder Sir Richard Branson onboard the LAX to SFO leg, and via WiFi at 35,000 feet over the California coast, they announce the airline's intent to serve a new destination: Mexico. Upon touchdown, San Francisco Mayor Gavin Newsom will welcome Sir Richard, the Governor and other guests. The SFO to YYZ flight then will continue on to cross the border in style with Drake, the Toronto native and GRAMMY nominated recording artist, hosting a mile high party en route.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/virgin/44692/
One of the nation’s highest honors today was presented to pioneering entrepreneur and publisher John H. Johnson who was commemorated on this year’s Black Heritage Forever Stamp by the United States Postal Service.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54408-u-s-p-s-postal-service-black-heritage-forever-stamp-salutes-john-h-johnson
TD Bank, America’s Most Convenient Bank®, today announced that it will continue to offer instant issue debit cards with no monthly debit card purchase fees. Additionally, TD is empowering consumers with the convenience of free, same-day instant issue debit cards paired with the benefits of 7-day banking, extended hours and hassle-free products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52947-td-bank-offers-no-monthly-fee-for-debit-card-purchases
Cardsharp® is the first real innovation in penknives since the first folding knife, which has been around for more than 2,000 years - virtually unchanged from today's Swiss Army penknife.
Cardsharp® is thinner, lighter, and due to its use of surgical stainless steel for the blade, sharper. So sharp in fact that it has been selling more than one unit every minute at peak times.
Three ingenious folding operations metamorphose Cardsharp® from credit card size to utility knife in a flash of hi-tech origami - watch the exciting video
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/iainsinclairdesign/50532/
In an effort to encourage children to spend more time outdoors and re-connect with nature, the USDA Forest Service and the Ad Council are joining DreamWorks Animation SKG, Inc. today to launch a new series of public service advertisements (PSAs) featuring characters from DreamWorks Animation's beloved Shrek films. Hank Kashdan, Associate Chief of the Forest Service, will unveil the PSAs on June 11 at the Denver Museum of Nature and Science in coordination with National Get Outdoors Day (June 12). The ads will be distributed to media outlets nationwide this week.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/44398/
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In an effort to encourage children to spend more time outdoors and reconnect with nature, the USDA Forest Service and the Ad Council today announced that they are joining Universal Pictures to launch a series of public service advertisements (PSAs) featuring characters and footage from Universal and Illumination Entertainment’s upcoming 3D-CG feature Dr Seuss’ The Lorax.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53447-ad-council-discover-the-forest-cheecker-u-s-forest-service
