Pro-audio brand RØDE Microphones is excited to announce the ‘My RØDE Reel’ international short film competition, conceived to nurture emerging, independent filmmakers and give them the opportunity to share in more than US$70,000 in prizes.
Running from March until June, the aim of the ‘My RØDE Reel’ contest is to encourage filmmakers from all walks of life to get out in the field, creating films and continually improve their craft.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66061-rode-reel-international-short-film-contest
Chili’s® Grill & Bar, one of America’s leading casual dining restaurant brands, started with burgers on its original menu and today added new craft burgers tied to the launch of the brand’s new national heritage campaign, Chilin’ Since ’75™. Starting July 5, all restaurants nationwide will launch the new Sunrise Burger featuring a cage-free egg on top and the Ultimate Bacon Burger, both of which are now available with the option of a 100 percent grass-fed patty, which has no antibiotics or added hormones.
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Today, Google revealed that the next version of its mobile operating system, Android, is named after the world’s favorite cookie – Android OREO. Historically, Google has named each successive Android release after sweet treats like Eclair, Ice Cream Sandwich and most recently, Nougat. The Android OREO release marks a global collaboration between the OREO brand and Google, which kicks off with the debut of the Android OREO superhero — a new character who personifies the powers of this iconic duo and the features of the new operating system.
Poised to be a pop-culture icon, the Android OREO superhero channels the playfulness of OREO and intelligence of Android to spread joy throughout the world. And, like all iconic superheroes, the Android OREO superhero originated from a wondrous, and unique, moment in time: the 2017 solar eclipse. To see Android OREO's story, visit: https://www.youtube.com/watch?v=twZggnNbFqo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8162351-oreo-google-reveal-android-oreo-operating-system-superhero/
Bacardi Limited, the largest privately-held spirits company, lights up this year’s holiday season with new brand expressions and ultimate party ideas perfected through its 150-year history. BACARDÍ rum, the spirit that started it all, has been at the center of festivities since 1862 when Don Facundo Bacardí Massó revolutionized the spirits world by creating rum as we know it today. The exceptional quality and mixability of BACARDÍ make it the world’s most awarded spirit and a sure standout at your celebrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53413-bacardi-rum-150-anniversary-holiday-gift-party-tips-presents-pack-spirit
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
Fetzer Vineyards, the historic Mendocino County-based winery lauded for its beloved American wine brands and pioneering leadership in sustainability, is celebrating its 50th anniversary in 2018. The flagship Fetzer brand will honor the 50th anniversary year through a variety of activities, most notably the Fetzer 50th Storyteller Series, a robust social media campaign showcasing video interviews with past and present Fetzer luminaries. Fetzer Vineyards’ golden anniversary comes at an exciting time for the winery, which recently expanded into the luxury wine and spirits space and was recognized by the United Nations with a Momentum for Change award for its pacesetting sustainability practices.
To view the multimedia release go to:
https://www.multivu.com/players/English/8255951-fetzer-vineyards-50-years-storyteller-series/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
To mark the one-year anniversary of the most popular Tiny Desk Concert ever and the 10th anniversary of his debut album, Rappa Ternt Sanga, we hosted T-Pain at our Washington, D.C. headquarters. The inimitable Floridian performed a short set of classics, both his own and others', and brand new, never before heard song from his forthcoming album, Stoicville: The Phoenix.
Follow @NPRandB and @NPRHipHop.
Director: Mito Habe-Evans; Producer: Frannie Kelly; Videographers: Colin Marshall, Julia Reihs, Cameron Robert, Morgan Walker; Audio Engineers: Andy Huether, Josh Rogosin, Neil Tevault; Special Thanks: Chris Berry, Saidah Blount, Bobby Carter, Kate Drozynski, Kiana Fitzgerald, Savoy Jefferson, Cedric Shine, Justin Winn; Executive Producer: Anya Grundmann
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Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
