NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
Wheat Thins, the snack known for its complex taste and satisfying crunch, today announced the launch of its new “Must. Have. Wheat Thins.” campaign with a new television ad debuting in the Super Bowl pre-game. The television spot, which airs between 5:30 p.m. EST and the start of the 6 p.m. broadcast on Sunday, Feb. 3, was inspired by Wheat Thins’ most passionate fans and depicts the intense relationship they have with the brand by showcasing a man so passionate about his Spicy Buffalo Wheat Thins he’ll do nearly anything to protect them from even the most unexpected intruders—even a yeti!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60165-must-have-wheat-thins
In a departure from the long-held industry tradition of feature wars, Whirlpool brand today announced the launch of Every day, care™, a campaign about changing the perception of how people view the daily chores necessary to care for one’s family. Too often these simple acts of cooking, cleaning and washing feel tedious and insignificant, when in fact they play a huge role in shaping the people we love and the world we live in.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7318751-whirlpool-announced-launch-of-every-day-take-the-chore-out-of-household-responsibilities/
Kubota Tractor Corporation has announced the availability of its second phase of all-new Kubota Hay Tools in dealerships nationwide. The recently expanded hay tools line brings to market new round balers and turntable bale wrappers; side-mounted and trailed disc mowers; trailed mower conditioners; and a complete range of rotary tedders and rakes.
The new machinery is designed specifically for the U.S. market to further expand Kubota's presence in the larger agricultural product market. "With our extended line of hay tools, we are building on the success of our well-received initial hay tools launch last year and responding to outstanding dealer and customer demand for more high-performing implements from Kubota," said Dave Palmer, senior product manager of Kubota hay tools. "Kubota understands that our customers depend on our equipment's productivity and by providing the right tools, we always deliver. Kubota's hay tools are performance-matched to ideally complement our M-Series tractors and deliver a more comprehensive line of haying solutions for our customers' needs."
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443251-kubota-tractor-hay-tools/
Mighty, motorized micros! Playmates Toys announced today the launch of T-Sprints, an innovative new figure and wheels play pattern that goes beyond traditional vehicle play, available first at Toys“R”Us® stores nationwide for the month of December, and rolling out to additional retailers beginning in January. The highly stylized figures, which capture the personalities of the Teenage Mutant Ninja Turtles, each come with a different vehicle and feature a unique flywheel so kids can rev and send them sprinting into action.
“As the company behind the popular Teenage Mutant Ninja Turtles toy line for decades, Playmates Toys continually strives to develop innovative new play patterns which allow fans to experience their favorite characters in unique and entertaining ways,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The T-Sprints collection offers fans a humorous, unique new experience, bringing the personalities of each Turtle to life in whole new way.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7404458-playmates-toys-t-sprints-toys-r-us-tmnt/
MSC Cruises has revealed today details of the two new Cirque du Soleil at Sea shows that are being created specifically for MSC Bellissima. The breath-taking shows will be called SYMA – Sail beyond Imagination and VARÉLIA – Love in Full Color and will be available exclusively to MSC Bellissima guests, following her launch in March 2019.
The long-term partnership between MSC Cruises and Cirque du Soleil first began in 2013 and has since set new standards in live entertainment at sea. The partnership, in total, will result in eight original shows that cannot be seen anywhere else in the world, exclusively on MSC Cruises’ Meraviglia generation ships coming into service between 2017 and 2020. MSC Meraviglia was the first ship to debut the new Cirque du Soleil at Sea concept with the launch of the two shows VIAGGIO and SONOR last June. Work is already underway for MSC Grandiosa, launching in November 2019, and MSC Virtuosa, launching October 2020.
To view the multimedia release go to:
https://www.multivu.com/players/English/8354651-msc-cruises-cirque-du-soleil-at-sea-msc-bellissima/
At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
blu, the brand which pioneered electronic vaping, will launch a new global brand and marketing campaign, under the tagline “Just You & blu.”
The campaign celebrates the individualistic lifestyles of blu consumers – each representing an independent spirit, carving their own paths in life and enjoying blu along the way. The “Just You & blu” campaign will feature television and cinema commercials, print ads and billboards, as well as digital and social content. “Just You & blu” will premier April 4 in the United States, United Kingdom, Italy and France.
blu has been the innovator in electronic vaping since the brand was introduced in 2009, and continues to evolve as the ultimate consumer vaping experience.
“blu is the most iconic brand in the electronic vaping category,” said John Wardley, Chief Marketing Officer for Fontem Ventures, blu’s parent company. “This campaign will serve to solidify and grow the leadership position blu enjoys in the US and the UK, while introducing the brand to new consumers in our two launch markets, Italy and France.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7801651-just-you-and-blu/
Not being able to see well is no laughing matter. That’s why nationally renowned standup comedian and radio personality Rickey Smiley has teamed up with America’s Best Contacts & Eyeglasses to create the Rickey Smiley Eyewear line and give more people the opportunity to see well and look good, too. Now available in 12 styles, these fashion-forward frames feature hot color combinations and distinguished finishes and textures – and are reasonably priced.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7308451-america-s-best-rickey-smiley-launch-stylish-affordable-fashion-frames-eyewear/
Toys“R”Us® today announced the launch of its annual nationwide fundraising campaign to benefit the Marine Toys for Tots Foundation. Now through Sunday, December 6, customers can spread holiday joy to some of the 15.5 million U.S. children living in poverty by donating new, unwrapped toys at any Toys“R”Us or Babies“R”Us® store across the country and online at http://www.Toysrus.com/ToysforTots. The company will also collect monetary donations in-store and online through Christmas Eve.
NBA Legend, philanthropist and entrepreneur, Shaquille O’Neal once again joins the company’s campaign as his alter ego Shaq-A-Claus, to encourage shoppers to donate to Toys for Tots. Throughout the campaign, Shaquille will also invite social media users to #PlayItForward, an initiative designed to further spread awareness of the millions of children living in poverty and to inspire families to donate to the cause.
“Making wishes come true around the holidays is especially important to me, as I know how much one toy and one act of kindness can matter. When I was a kid, I was given my very own Dr. J autographed basketball, inspiring me to believe I could grow up to be a basketball star,” said Shaquille O’Neal. “For years, I would shop for presents at Toys“R”Us and distribute them to underprivileged children on Christmas morning. Now, in partnership with Toys“R”Us and the Marine Toys for Tots Foundation, I’m making it my mission as Shaq-A-Claus to give back and spread holiday cheer to the millions of needy kids in the U.S. I encourage everyone to join me this year and remember – every toy counts!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476351-toys-r-us-toys-for-tots-playitforward/
MIRANDA ®, a premier supplier for the bicycle industry, has announced today the launch of their revolutionary INFINIUM™ crankset, introducing their ChainFLOW™ technology, with its unconventional tooth profile, to the market.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7384751-miranda-infinium-bicycle-crankset/
