Schick® and Skintimate® brands are partnering with Universal Pictures’ Pitch Perfect 2, in theaters May 15, 2015, to celebrate the different steps a woman takes each day to create a confident style as unique as the legs she stands on.
As part of the partnership, Schick and Skintimate are introducing the Rock Your Legs campaign – an integrated program that incorporates an original “Ready, Shave, Shine” music video, limited edition product in-store, an Aca-battle sweepstakes, movie trivia game, and in-film product placement as the new Schick Hydro Silk® TrimStyle® makes its movie debut. Schick and Skintimate are also partnering with Pitch Perfect 2 star Brittany Snow to help introduce a three-step leg care routine that helps women think about leg care as more than just hair removal, but as a beauty ritual.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7490451-schick-skintimate-rock-your-legs/
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and Share. The new campaign will see the colors used in numerous creative ways from unexpected events to artistic interventions in bars and supermarkets.
The center of the launch of the new campaign is a film that aims to inspire people to live more colorful. A story that begins with the question “What happens when 3 friends tell their boss about last night”. In the story that has been dubbed “Last Night”, we follow the 3 friends through a thrilling and unexpected fun journey into the night, culminating in the ending scene on a beautiful beach the morning after. “Last Night” is a celebration of young people having fun together. Coming to live in an explosion of colors, fun and humor. The story demonstrates how Tuborg always aspire to bring colors of fun to people.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7500551-tuborg-colors-of-fun/
Icelandair helped alleviate the long days of darkness last night with the launch of their Aurora Borealis-themed plane, the Hekla Aurora. The launch, part of Icelandair’s #MyStopover campaign, culminated in Reykjavik as the plane flew over an illuminated Hallgrimskirkja church - a prelude to the city’s annual Winter Lights Festival which begins tomorrow.
The Hekla Aurora is part of Icelandair’s transatlantic fleet, providing passengers an experience of the Aurora Borealis while on board, both with its interior mood lighting, and the new Aurora Borealis livery on the exterior. As the Boeing 757 flew over Reykjavik city yesterday, passengers experienced the dancing lights of the on-board Aurora Borealis, with Icelandic music as the soundtrack, and, adding to the experience, a unique birds-eye view of Hallgrimskirkja church. The plane landed at Reykjavik’s domestic airport to a fanfare welcome as the locals came out in force to celebrate. They were also able to experience the plane for themselves as it was opened to the public.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7441451-icelandair-aurora-borealis-plane/
To celebrate today’s digital release of Star Wars: The Force Awakens, two Jedi performers ascended to new heights to engage in an epic lightsaber challenge on the 152nd floor of the iconic Burj Khalifa in Dubai City – the world’s tallest building. Star Wars: The Force Awakens is available to download from iTunes and broadcaster OSN.
Captured on video by an aerial film crew, the two Jedi performers practised a series of complex lightsaber battle moves at a height of over 550m above sea level, while the sun set over Dubai.
The record-breaking release of Star Wars: The Force Awakens in December 2015 achieved the highest grossing global opening weekend of all time ($528.967M), surpassing $1B in a record 12 days and became the top grossing film of all time in the US, surpassing the $760.5M lifetime gross of Avatar in a record-shattering 20 days of release.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7740151-jedi-burj-khalifa-force-awakens-box-record/
Calling all make-up artists, bloggers and vloggers! Rimmel London wants to discover your coolest, most cutting-edge #LondonLook for a chance to be the next big name in beauty.
The fashion-forward make-up brand is launching a global search to find the freshest new faces in beauty vlogging: The London Look International Contest With Rita Ora. Hosted by celebrated singer-songwriter and Rimmel ambassador Rita Ora, this worldwide hunt is set to unearth amazing beauty talents and help propel them to stardom. The most exciting and gifted could find far-reaching fame as a Rimmel online advocate, taking the London Look to every corner of the earth.
From 21st December 2015, Rimmel London is inviting make-up addicts everywhere to reveal their vibrant personalities and make-up skills by creating their own London Look via video or picture. Entrants could win a once-in-a-lifetime experience - the opportunity to jet to London to meet Rita Ora and work with her team of Rimmel London experts in the YouTube Space, a state-of-the-art video production studio. Winners will use the latest YouTube technology to film the ultimate beauty tutorial. And if they impress Rimmel, they could become a global Rimmel ambassador, continually creating new online content for the brand. Celebrity status beckons!
To view the multimedia release go to:
http://www.multivu.com/players/English/7710251-rimmel-london-look-contest-rita-ora/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Astronaut Says ALSEP Equipment Not 1/6 Gravity- is As Heavy As it Was At Cape Canaveral Space Training Center.
In being on the Moon, any weight of people and objects would be 1/6 of the gravity, than they are on Earth. Astronaut Jack in carrying the ALSEP experimental equipment before setting it up in the Fake Moon Bay, says that the equipment weighs almost as much as it did in the Cape Canaveral Space Training Center. The Cape is where the Astronauts did practice runs in setting up their ALSEP experiment equipment, the exact same equipment in specifications & weight that they used supposedly on the Moon.
This video as you hear & see it, is located for download at NASA site:
http://history.nasa.gov/alsj/a17/video17.html
Apollo 17 Video Library
Flag Deployment and ALSEP Off-Load
Journal Text: 118:55:22
ALL NASA FOOTAGE USED IN THIS FILM IS PUBLIC DOMAIN. THE USE OF ANY COPYRIGHTED MATERIAL IS USED UNDER THE GUIDELINES OF "FAIR USE" IN TITLE 17 § 107 OF THE UNITED STATES CODE. SUCH MATERIAL REMAINS THE COPYRIGHT OF THE ORIGINAL HOLDER AND IS USED HERE FOR THE PURPOSES OF EDUCATION, COMPARISON, AND CRITICISM ONLY. NO INFRINGEMENT OF COPYRIGHT IS INTENDED.
Johnnie Walker is excited to announce the official release of Johnnie Walker Black Label The Director’s Cut – a limited-edition whisky developed in collaboration with visionary Blade Runner 2049 director Denis Villeneuve and Johnnie Walker Master Blender Jim Beveridge. The new blend comes thirty-five years after Johnnie Walker Black Label appeared in the original Blade Runner film as an iconic whisky of the future.
The unique, custom blend and the futuristic bottle were created in partnership with Blade Runner 2049, opening in theaters October 6. Both showcase Johnnie Walker’s commitment to progress and Alcon Entertainment’s dedication to maintaining the legacy of the original sci-fi classic. Fans first saw a peek of the new bottle at Alcon Entertainment’s Blade Runner 2049 Experience presented by Johnnie Walker at San Diego Comic-Con. The bottle will also appear in the new film.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174551-johnnie-walker-whisky-blade-runner-2049/
Fisher-Price, Inc., one of the world's leading infant and preschool toy manufacturers and a subsidiary of Mattel, Inc., today released a short film entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real parents around the world on New Year-s Day and the final days of December 2014, this short film captures the incredible love and hopes all parents share for their children during those first moments after their baby is born.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7411351-fisher-price-best-possible-start/
http://www.LizLarinMusic.com Song
from Liz Larin’s new CD ‘Hurricane’ on Bona Dea Music, Purchase
‘Hurricane’ CD here:
https://itunes.apple.com/us/album/hurricane/id816288081
Award-winning filmmaker Darryl Roberts takes an unflinching look at the insidious effects of our culture's preoccupation with sex in “America the Beautiful 3: The Sexualization of Our Youth” premiering this fall across the United States.
“America the Beautiful 3: The Sexualization of Our Youth,” is an important yet disconcerting film that both informs and warns viewers that our fixation with sex is adversely affecting our culture, leading to a public health crisis and even worse, the escalation of violence against women and children.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7308551-monte-nido-america-the-beautiful-3-sexualization-youth-darryl-roberts-exposes-obsession/
