Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
The Healthy Home, a new book containing simple solutions for making your home healthier, was today released through Vanguard Publishing. Written by award-winning microbiologist Dr. Myron Wentz and USANA Health Sciences CEO Dave Wentz, The Healthy Home tackles everyday problems from chemicals in our household products to contaminants in our food and more. The authors will be traveling across North America on The Healthy Home Book Tour from March 25 to April 21, 2011 and are proud to donate all their proceeds to Children’s Hunger Fund (CHF), a nonprofit organization distributing food and other vital resources to children from impoverished communities worldwide.
To view Multimedia News RFelease, go to http://multivu.prnewswire.com/mnr/usana-healthy-home-launch/49154/
The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
Madworld is an imaginative third-person action game exclusively for Wii and was produced by Atsushi Inaba. MadWorld has a unique black and white style depicting an incredibly sharp backdrop that straddles graphic novels and 3D worlds. As players battle opponents, they must master the use of various weapons and items found within their environment, such as chainsaws and street signs, while entertaining sports commentary adds to the third-person gameplay. With its irreverent humor and over-the-top violence, MadWorld will deliver a unique core gaming experience currently missing on the Wii system.
Hedge Fund Fight Night Elimination! 31 fired up wanabes stepped into the ring but only 12 will make it to the final match. The herd has already been culled down to 21 and 8 more will meet their end tonight. The financial world is like the fight world - only the strong survive.
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Over the next few months James Cluer, Master of Wine and owner of Fine Vintage Ltd [http://www.finevintageltd.com] will take us on tours of the top Ten Wineries in the Okanagan.
This video is an introduction to the Okanagan Wine regions and to the Okanagan Wine Tours.
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has unveiled a new 30-second “Talking Baby” advertisement which will run during the NBC® television network broadcast of Super Bowl XLVI.
The Super Bowl spot, entitled “Fatherhood,” features the E*TRADE Baby reassuring a nervous new dad about planning for his newborn daughter’s future with help from Financial Consultants at E*TRADE.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54519-e-trade-commercial-baby-super-bowl-advertisements-ads
In summer 2012, as the world’s elite athletes gather in London, the best of the world’s cultural talent will gather in Edinburgh as they do every year in what is the world’s leading Festival City.
2012 will see Edinburgh’s Festivals attract four million people to view 40,000 performances across more than 300 venues involving over 25,000 artists.
It’s the 65th anniversary of Edinburgh’s emergence as the pre-eminent festival destination; the Edinburgh International Festival, Edinburgh Festival Fringe and Edinburgh International Film Festival began in 1947.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53746-edinburgh-festivals
http://www.youtube.com/watch?v=KPPsX4NwoS8[EXTRACT]
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PSI, a leading international health organization with programs in 67 countries, launches the latest issue of its global health magazine Impact, which answers the question: What is the future of international development?
Fifty years ago, President John F. Kennedy created the U.S. Agency of International Development (USAID) to address Americans’ increasing dissatisfaction with foreign aid. Today the U.S. spends less than 1% of its total budget on foreign aid. How will sweeping new USAID reforms enable the Agency to make the most of taxpayer money? And how are international organizations approaching development on the ground?
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/psi/47715/
