National blood stocks have fallen by 7% over the jubilee weekend according to latest figures from NHS Blood and Transplant (NHSBT) which today launches its annual awareness campaign, National Blood Week, to urge the public to donate blood.
During the National Blood Week recruitment drive additional appointments have been created and selected blood donor sessions have extended opening hours to give donors more flexibility to schedule a visit. Regional recruitment events will also be driving awareness and enabling people to sign up.
To launch the 2012 National Blood Week, Made In Chelsea’s Rosie Fortescue has rolled her sleeves up to recreate the heroic ‘Rosie the Riveter’ WWII poster and issue a rallying cry for new and existing blood donors to come forward. Rosie Fortescue, who shares her name with the 1940s poster girl, said: “This woman clearly knew how to get things done, and I feel honoured to become a modern day campaigner for the national blood stock build. Blood supplies are vital to the health service and every unit of blood can save or improve the lives of up to three people.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56548-nhs-blood-transplant
In response to the devastation wrought by the tornadoes on Monday, the Ad Council and the United Way of Central Oklahoma launched today a series of television and Web public service advertisements (PSAs) encouraging Americans to make financial contributions to disaster relief efforts. The PSAs direct audiences to visit unitedwayokc.org, where they can contribute to support the short and long-term recovery operations, providing supplies and services to those affected by the tornadoes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61862-ad-council-launches-new-psa-s-to-benefit-oklahoma-tornado-relief-efforts
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
In response to the devastation wrought by Hurricane Sandy, the Ad Council launched today a new series of television, print and Web public service advertisements (PSAs) encouraging Americans to help by making financial contributions to charitable relief organizations. Monetary donations enable relief organizations to react with speed and specificity across all critical sectors, for both immediate relief and long-term recovery operations, providing the most urgently needed supplies and services to those affected by the storm.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59002-ad-council-hurricane-sandy-and-disaster-relief-coalition
New Jersey’s Six Flags Great Adventure and Safari today previews its massive, new themed attraction, Safari Off Road Adventure. The highly-anticipated and innovative experience will open to the general public May 25.
Boasting 1,200 animals from six continents including elephants, rhinos, tigers, giraffes and lions, Safari Off Road Adventure takes explorers on an exhilarating, interactive animal adventure.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61714-nj-six-flags-great-adventure-safari-off-road-adventure
St. Jude Children’s Research Hospital is launching a new series of public service announcements (PSAs) to help raise awareness and deepen the understanding of the hospital’s lifesaving mission through real St. Jude heroes – its patients and families. St. Jude has not produced national PSAs since 2003 and timed this new multichannel campaign to coincide with the hospital’s 50th anniversary.
The PSAs share St. Jude moments through patients and families like 10-year-old Angiel. Angiel and her mom Damaris were planning a trip to Africa for a family reunion when she was diagnosed with osteosarcoma, a type of bone cancer that produced tumors in both of Angiel’s legs. Today, thanks to St. Jude doctors, Angiel can still look forward to visiting family in a foreign land one day. Angiel’s story is just one of several patients featured in the PSAs.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/stjude/46749/
Isle of Capri Casinos, Inc. (NASDAQ: ISLE) and Nemacolin Woodlands Resort announced today that Lady Luck Casino Nemacolin opened to the public at noon today to enthusiastic crowds. Lady Luck Casino Nemacolin, which is located approximately 70 miles south of Pittsburgh, created over 350 construction jobs, received approximately 2500 job applications and hired over 500 employees.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62069-isle-of-capri-casinos-lady-luck-casino-nemacolin-opens
Abbott has selected 40 undergraduate and graduate students living with cystic fibrosis (CF) to each receive a $2,500 CFCareForward Scholarship for use during the 2012-2013 academic year. Recipients were chosen based on their impressive academic merits, community involvement and creativity, and will now compete for two additional scholarships for a total award of $20,000 each – in honor of the 20th anniversary of the program. From now until Sept. 11, 2012, the public is invited to vote at www.CFCareForwardScholarship.com to help determine this year’s Thriving Undergraduate and Graduate Student winners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56750-2012-cfcareforward-scholarships-announced-voting-open
On May 26, 2012, the 22 teams competing for the Solar Decathlon China 2013 made a group appearance to the public in the City of Datong, Shanxi Province, marking the successful close to the team selection process and the official start of the promotion phase.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56423-solar-decathlon-china-2013
Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
A recent Harris Interactive survey on the attitudes of the American public towards healthcare acquired infections (HAIs) revealed that almost one quarter (24%) of U.S. adults or someone they know have had an infection as a result of a stay in a hospital; and that 37% are most concerned about the spread of germs and bacteria in hospitals, as compared to other public places.
According to the U.S. Centers for Disease Control (CDC), nearly 2 million people acquire infections while in U.S. hospitals each year; and almost 100,000 die as a result.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58854-antimicrobial-copper-kills-bacteria-healthcare-equipment
Littered cigarette butts are more than just an eye sore. According to environmental clean-up reports, cigarette butts are the No. 1 littered item on U.S. roadways and the No. 1 item found on beaches and waterways worldwide. A new survey conducted by Legacy, shows that while more than 88 percent of Americans surveyed think that cigarette butts are an environmental concern, more than 44 percent of those polled who had ever smoked admit to having dropped a cigarette on the ground and nearly 32 percent have dropped a cigarette out of a car window.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53122-legacy-leave-no-trace-psa-toxic-waste-cigarette-litter-earth-day
