Roche (SIX: RO, ROG; OTCQX: RHHBY) launched its presence at the American Association for Clinical Chemistry (AACC) 2016 Clinical Lab Expo today by featuring several next-generation diagnostic testing platforms and a new virtual reality experience that gives attendees an “under the hood” look at a lab of the future and an innovative concept Roche calls the “Roche connected lab.”
The virtual reality theater will enable attendees to view samples moving through a virtual lab equipped with various configurations of Roche automation, chemistry/immunoassay platforms and molecular diagnostics systems, as well as connections to third-party platforms. The actual Roche systems that are part of the connected lab concept will also be on display in the booth.
To view the multimedia release go to:
http://www.multivu.com/players/English/7889151-roche-aacc-2016/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
It’s time to shine! As a new day dawns, a young girl faces the ultimate challenge – school! This picture book delivers an imaginative read-aloud for your littlest super heroes featuring the strong and heroic Wonder Woman. The perfect companion to the best-selling author Michael Dahl’s Bedtime for Batman and Good Morning, Superman. Features “Be A Star Checklist” in the back. Children’s book
In honor of its 50-year legacy at the center of the Las Vegas Strip, the iconic Caesars Palace celebrated its golden anniversary with an opulent birthday pool party, featuring a five-tier cake, champagne toast and a 10 minute fireworks extravaganza hosted by award-winning chef Gordon Ramsay. The anniversary festivities continued on Saturday, Aug. 6 with a once in a lifetime gala headlined by world-renowned entertainers Tony Bennett, Jennifer Lopez, Howie Mandel, Wayne Newton, Donny & Marie Osmond, Matt Goss and The Righteous Brothers. Special Icon Awards were also presented to honorees that have helped shape Caesars Palace’s rich history, including Calvin Harris, Gordon Ramsay, Celine Dion, Elton John, Jerry Seinfeld and more.
“During the past five decades, Caesars Palace has set the standard for the Las Vegas experience,” said Mark Frissora, President and CEO of Caesars Entertainment. “Tonight not only do we thank our great entertainers and world-renowned chefs but we say a special thank you to our customers, employees and community partners for helping to shape our rich history and our bright future.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7895751-caesars-palace-50th-anniversary/
In an appliance industry first, LG Electronics transformed its LG InstaView™ refrigerators into musical instruments as part of a series of surprise musical performances for thousands of consumers at Westfield World Trade Center in the Oculus – one of the nation’s busiest transit and shopping destinations. The performance kicked off with two knocks on the LG InstaView refrigerator’s unique glass panel, which triggered musical renditions of pop songs featuring choreographed routines from performers dressed as everyday passersby, entertaining commuters and shoppers.
Highlighting LG InstaView technology – a one-of-a-kind innovation that allows users to knock twice to illuminate the refrigerator’s glass panel and see inside without opening the door – the experience featured renditions of today’s chart-topping songs by Andrew Huang, a music producer known for creating rhythmic beats with non-traditional instruments, now including LG home appliance innovations.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056651-lg-electronics-instaview-refrigerators-musical-launch/
Big data, cloud and artificial intelligence - the digitalization trend is at the heart of all the exhibits and events at this year's CeBIT in Hannover, Germany. Featuring around 3,300 exhibitors from over 70 countries, CeBIT is the world's biggest trade show for the digitalization of business and society. And this year, it is back with a major lineup of highlights and innovations.
The Epilepsy Foundation launched the “Talk About It!” public service announcement featuring actor Greg Grunberg to raise awareness and encourage open dialogue about epilepsy and seizures. Greg, best known for his roles on Heroes, Alias, and Felicity, has an adult son who lives with epilepsy, a condition that affects nearly 3 million Americans. The Epilepsy Foundation and Greg teamed up for this PSA, sponsored by Sunovion Pharmaceuticals Inc., to drive much needed conversation about epilepsy – bringing the condition out of the shadows and honoring a community that deserves better awareness and understanding. More information about the PSA and initiative can be found by visiting the Epilepsy Foundation at epilepsy.com.
Avon Products, Inc. (NYSE: AVP) today announced the launch of Beauty for a Purpose, a new global brand statement focused on the company’s commitment to empowering Avon Representatives and women around the world through beauty and financial independence.
Beauty for a Purpose provides a framework for the company to champion three defining areas: Avon’s beauty products of demonstrable quality and value; Avon’s earning opportunity, which allows millions of women around the world to build self-reliance and a better life for themselves and their families; and the network effect of empowered women empowering others.
The new branding effort will be powered through ongoing multi-channel communications campaigns designed to tell the whole Avon story to consumers and Representatives. The campaigns will be supported through paid media, and will also leverage the company’s digital and print channels as story-telling platforms. Central to the strategy is the launch of a new brand publishing site, BeautyforaPurpose.com, which includes a digital gallery featuring Avon Representatives around the world who have uploaded their photos to social media using #BeautyforaPurpose.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7546151-avon-beauty-for-a-purpose/
Today LeapFrog® Enterprises, Inc. announced the availability of its updated LeapStart™ Learning System, offering key enhancements to the successful, interactive learning system. Providing the perfect balance of core school and life skills, the LeapStart Learning System gets kids excited about counting, learning to read, problem solving and more with fun, replayable activities. Engaging new content featuring popular children’s characters, the availability of LeapFrog’s acclaimed Learn to Read series and a newly designed adaptable stylus give children the tools they need to build tomorrow’s skills today.
To view the multimedia release go to:
https://www.multivu.com/players/English/8140752-leapfrog-leapstart-new-content/
SEGA® Europe Ltd. today announced the next game in the best-selling Total War: WARHAMMER trilogy. Total War: WARHAMMER II will be the second release in an ongoing partnership between globally-acclaimed developer Creative Assembly™ and Games Workshop®, creators of the world-renowned Warhammer® Fantasy Battles tabletop wargame and miniatures.
Total War: WARHAMMER II unveils the mystery-shrouded continents far to the west of The Old World. Featuring four iconic new races from the Warhammer Fantasy Battles world – the High Elves, Dark Elves, Lizardmen, and a fourth yet to be revealed – players will battle across enchanted isles, bleak hinterlands, treacherous swamps and perilous jungles.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8073051-total-war-warhammer-ii-announced/
The unique sounds of South Africa reverberated through the streets of Manhattan earlier today during a free mobile pop-up concert hosted by South African Tourism honoring South Africa’s 20th anniversary of freedom and democracy. Featuring performances by two of South Africa’s most renowned Grammy-nominated musical icons, legendary trumpeter, Hugh Masekela and vocalist, Vusi Mahlasela, the special celebration was a dazzling showcase of South Africa’s vibrant culture and dynamic musical identity.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7101157-south-african-tourism-pop-up-concert-in-times-square/
The first fragrance to be inspired by the ocean, DAVIDOFF Cool Water is now leading the way to help protect the ocean. This summer, the brand is releasing a new film featuring its ambassador Scott Eastwood. The message of the film is a call to action to safeguard one of the world’s most precious natural resources — but also one of its most endangered. The film is an extension of DAVIDOFF Cool Water’s long-standing Love the Ocean campaign in support of the National Geographic Society’s Pristine Seas project, which aims to protect 10% of the world’s ocean by 2020.
