Sogenannte Concept Cars sind auf allen Automessen der Hingucker. Sie sollen zeigen, was die Autobauer für die Mobilität der Zukunft entwickeln. Oft wird aus dem Blick in die Zukunft aber auch nichts. Die Studien wären für eine Serienproduktion dann doch zu teuer gewesen, oder zu praxisfern, oder es wäre einfach nicht mehr die Akzeptanz bei den Käufern vorhanden. Dann wandern die Konzepte nach ihrem glorreichen Messeauftritten still und leise ins Museum oder die Schrottpresse. VW hat mit einem ambitionierten Projekt bewiesen, dass es auch anders geht. Das 1-Liter-Auto erschien zu Beginn vielen Skeptikern noch als reine Utopie. Als VW in Doha den Prototyp des XL1 durch die Straßen fahren ließ, war aber klar, dass es sich nicht nur ein imageträchtiges Marketingprojekt handelt. Spätestens als in Genf die Kleinserie des XL1 ins Scheinwerferlicht rollte, mussten Zweifler erkennen, dass VW es ernst meint.
Luxury transportation is now more attainable than the days of “Daddy Warbucks.” In the midst of the holiday season, new-car shoppers can step up into a luxury car without breaking the bank by checking the expert recommended list of 10 Best Luxury Cars Under $40,000 from Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65119-kelley-blue-book-kbb-10-best-luxury-cars-under-40k-of-2014
To showcase its vision of a redefined mobility experience, Honda will unveil concepts on urban mobility, artificial intelligence, and robotics at CES 2017 in Las Vegas. Honda will kick off its CES presence with an 11:00 am PST press conference on January 5, 2017 at LVCC, North Hall – 7312. To watch the livestream of the press conference, visit Honda.us/CESPressConference.
From reducing traffic congestion to creating new modes of in-car connectivity, CES attendees will have an opportunity to explore and demo technologies with the potential to make people’s lives better.
To schedule an interview with Honda representatives at CES, contact Jaymie Robinson at jaymie_robinson@hna.honda.com or Rebecca Lee at rebecca@awapr.com. For more information, visit honda.us/CES2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988331-honda-ces-cooperative-mobility-ecosystem/
Volvo Cars has chosen the North American International Auto Show (NAIAS) in Detroit to launch its new signature premium sedan, the S90, underscoring its long term commitment to the U.S. market and providing a clear sign of its confidence in continued sales growth in the coming year.
Volvo sales in the U.S. increased 24.3 per cent in 2015, with an especially strong performance at the end of the year with sales rising 87 per cent in October, 90 per cent in November and 89.9 per cent in December, driven by continued strong sales of the XC60 crossover and the new XC90 SUV.
“There are strong indications that Volvo is back on track in the U.S.,” said Lex Kerssemakers, Senior Vice President of the Americas at Volvo Car Group. “We expect this strong sales momentum to continue in 2016, helped by the new S90.”
The launch of the S90 highlights the ambition of the Swedish car maker, following an $11bn investment and the recent breaking of ground in Charleston, South Carolina, where Volvo Cars will build its first American production facility, employing around 2,000 workers.
To view the multimedia release go to:
http://www.multivu.com/players/English/7709951-kbb-naias-2016-detroit/
Nearly five dozen 2019 models meet stricter criteria to qualify for a 2019 TOP SAFETY PICK+ or TOP SAFETY PICK award from the Insurance Institute for Highway Safety. The 30 first-tier “plus” award winners earn the highest rating for passenger-side protection in a small overlap front crash and have good-rated available headlights, while the 27 winners of the second-tier award qualify with an acceptable or higher rating in the newest IIHS crash test and the nighttime headlight evaluation.
All 57 vehicles in this elite group earn good ratings in the Institute’s five other crashworthiness evaluations and have an available automatic emergency braking system that rates advanced or superior for front crash prevention.
IIHS now requires a good rating in the passenger-side small overlap front test to earn a 2019 TOP SAFETY PICK+ versus an acceptable or good rating for the 2018 award. An acceptable or good rating in the passenger-side test is a new criterion to earn a 2019 TOP SAFETY PICK.
This marks the sixth time that IIHS has raised the bar to earn the TOP SAFETY PICK+ award since introducing it in the 2013 model year to recognize vehicles that offer a superior level of safety. The TOP SAFETY PICK accolade launched in the 2006 model year to help consumers identify vehicles with the highest ratings. Over the years, IIHS has added to and strengthened criteria for both awards to encourage manufacturers to speed up safety advances.
Volvo Cars is teaming up with footballing icon Zlatan Ibrahimović again for the European launch campaign of the V90 premium estate in advance of the European Championships football tournament. The campaign will go live tonight on national TV stations and on Social Media platforms.
The new campaign shows the former Paris Saint-Germain striker, a long-time Volvo driver and fan, looking back at his rise from humble beginnings in one of Sweden’s toughest neighbourhoods in Malmö to international sporting stardom.
Zlatan, who is currently preparing for the European Championships feels a close affinity with the Swedish car brand.
“I’m happy to be working with Volvo Cars again. I’ve seen the new cars, I’ve driven and tested them. And I think they’re fantastic. Just like me, Volvo has gone their own way and dared to think differently. The previous campaign we did was good, but this time it’s Made by Zlatan,” said Zlatan Ibrahimović.
“The campaign is a celebration of the independent mind, of the power that lies in the ability to think differently. There are many similarities between Zlatan’s and Volvo’s journeys. We haven’t gotten to where we are now by doing the same as everyone else,” said Anders Gustafsson, Senior Vice President, Europe, Middle East and Africa at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7848551-volvo-cars-v90-campaign-zlatan-ibrahimovic/
Volvo Cars’ ongoing research into autonomous driving has confirmed what we all know - that the daily commute is taking the joy out of driving. It is during the commute and on long-haul motorway trips that people are most willing to delegate the act of driving to their car.
With this in mind Volvo has developed Concept 26, named to reflect the average daily commute to work of 26 minutes – time that could be spent doing something more meaningful than sitting in stop-go traffic. Volvo has set out to bring choice and freedom back to the driver; to enjoy the driving experience when they want to, or to delegate driving to the car when they want to do something else.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7694951-volvo-cars-unveils-concept-26/
Call it a homecoming.
When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production. Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown. And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.
“This is really a proud moment for us and brings us full circle,” said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. “To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members.”
For the past two and a half years, the Kentucky plant – Toyota’s largest in North America – has been gearing up to make the ES 350, Lexus’ best-selling sedan in the U.S. In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs. Total capacity for the new line will be 50,000 vehicles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/
Messe Frankfurt looks back on a 45-year-long tradition of success in the automotive industry and takes this opportunity to thank its long-term and loyal exhibitors. It has come up with something special for this occasion: the artist and photographer Rafael Neff has converted several customer products into theme worlds that are featured in the 2016 Automechanika calendar: Alfred Kärcher GmbH & Co. KG, BBS GmbH, Brembo S.p.A., Continental Aftermarket GmbH,Continental Reifen Deutschland GmbH,Hella KGaA Hueck & Co, Johnson Controls Autobatterie GmbH & Co. KGaA, Liqui Moly GmbH, Mahle GmbH, MANN+HUMMEL GmbH, RECARO Automotive Ltd. & Co. KG, Schaeffler AG, ZF Friedrichshafen AG. The high-quality calendar was presented at the ‘We say THANKS’ ceremony in the Klassikstadt Frankfurt, to which Messe Frankfurt issued an invitation.
Automechanika is certainly the most exciting success story in 45 years. The story began in 1971 with the first Automechanika in Frankfurt, which was christened when the IAA was cancelled. In subsequent years, the trade fair has made outstanding progress, advancing to the world’s leading trade fair, which is now held in fifteen locations worldwide. In the meantime, Messe Frankfurt is also organising a series of new B2B trade fairs for trucking and logistics and B2C events for automobiles, bikes, and boats.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7668651-messe-frankfurt-expands-logistics-sectors/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Volvo Cars, the premium car maker, has announced that it will introduce Skype for Business, Microsoft’s leading collaborative productivity app, to its new 90 Series cars. Volvo Cars is the first carmaker to launch such an in-car productivity tool.
“We’ve all been there. Sitting in the car trying to join a conference call. You either fumble with or drop your phone while trying to connect or you forget the long pin code to join. It’s not the best way to start an important call in the car. On top of all that your attention is not where it should be – on the road. With the addition of Skype for Business all that goes away,” said Anders Tylman-Mikiewicz Vice President Consumer Connectivity Services at Volvo Car Group.
Skype for Business is actively used by millions of people at work around the globe. In Volvo’s 90 Series cars people will be able to view their upcoming meetings and participant details, and join meetings with one click via the large centre display.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8010151-volvo-cars-adds-skype-business-90-series/
Highlighting more than $100 million in renovations at its hotels across North America, Super 8®, the world’s largest economy hotel brand and trusted roadside companion, today rolled into the 2018 New York International Auto Show with ROADM8, the first-ever concept car inspired by a hotel brand’s guestroom redesign.
Pulling its style and amenities straight from Super 8’s newly refreshed and elevated rooms—think bedding turned upholstery, a nightstand turned dashboard accent—ROADM8 fully embodies the sleek, new, modern look and feel of Super 8 while bringing the best of the brand to the open road. Outside, the vehicle boasts the red and yellow of the iconic Super 8 sign while inside are innovative amenities like a built-in, on-demand coffee machine, custom center console mini-fridge, touch-screen entertainment, and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289351-super-8-roadm8-new-york-international-auto-show/
