With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today.
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Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
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SoBe® gets it. Life is more exciting -- and more fun -- when you try new things, whether it’s a new flavor (Yumberry Pomegranate anyone?) or a new experience (let’s say, milking a fake cow). Today, SoBe and a team of adventure-seeking celebrities are making it possible for fans to “Try Everything” in New York City’s Madison Square Park from 10 am to 4 pm.
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Shell today produced its first oil and natural gas from the Perdido Development, the world’s deepest offshore drilling and production facility. Located in an isolated, ultra-deep sector of the Gulf of Mexico, Perdido marks a new era in innovation and safely unlocks domestic sources of energy for US consumers. The facility sits in approximately 2,450 meters (8,000 feet) of water, which is roughly equivalent to six Empire State Buildings stacked one atop the other, and will access reservoirs deep beneath the ocean floor. Perdido smashes the world water depth record for an offshore platform by more than 50%.
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Virgin America, the California-based airline that is reinventing domestic travel, today announces it will bring its low-fare, upscale service to Chicago O’Hare International Airport (ORD), with daily nonstop flights from both Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) starting May 25, 2011. Known for its beautifully designed cabins and high-tech amenities, Virgin America has been winning over consumers and sweeping the major travel awards since its August 2007 launch – including capturing the “Best Domestic Airline” title in both Condé Nast Traveler’s Readers’ Choice Awards and Travel + Leisure’s World\'s Best Awards for the past three consecutive years. With legacy airlines representing 98 percent of domestic departures at ORD, Virgin America hopes to inject some healthy competition into the market.
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Ridgefield, CT, September 14, 2011 – Landmark public health campaign DRIVE4COPD today announced the unveiling of 24M: The DRIVE4COPD Monument, a visual representation of the impact of chronic obstructive pulmonary disease (COPD) in the United States. Reaching 14 feet at its highest peak and spanning half a football field, this first-of-its-kind monument comprised of 24 large-scale pinwheels to represent the 24 million Americans who may be living with COPD, was designed by internationally renowned artist and sculptor Michael Kalish.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51245-24m-the-drive4copd-monument/
Fractional ownership is the fastest growing segment of the real estate industry today. This attractive, and practical form of vacation home ownership, provides virtually all the benefits of real estate ownership, without all of the burdens and responsibilities that go along with whole property ownership.
Avon Products Inc (NYSE: AVP) today announced the launch of a global environmental mobilization in more than 65 countries and a $1 million contribution to The Nature Conservancy to launch the new Hello Green Tomorrow initiative, a unique globally coordinated grassroots effort. The mission of Hello Green Tomorrow is to empower a women’s environmental movement, launching initially with Avon’s donation to replant 1 million trees in the Atlantic Rainforest in South America and global fundraising to further restore this vital ecosystem at just $1.00 per tree.
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McGraw-Hill Construction today released video highlights from its Outlook 2011 Executive Conference, where the industry's best minds and most experienced players discussed the economic outlook and latest industry trends. Outlook is the definitive event for construction professionals to prepare for the year ahead, and was held in Washington, D.C. in late October.
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It may be a concept, but the Nissan ESFLOW electric sports car proves it\'s possible to remain environmentally sympathetic without having to give up the joy of driving.
It looks like a sports car, handles like a sports car and performs like one too. Using technology pioneered in the award-winning Nissan LEAF, the EV concept shows that driving can still be as much fun tomorrow as it is today.
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The Saab Automobile factory echoed to the sound of loud cheers and spontaneous applause today (23 February) as almost 4,000 employees, dealers and suppliers held a giant party to celebrate the first anniversary of Saab’s rebirth as an independent carmaker.
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