Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
In December 2012, we posted an OnSafety blog, warning of furniture, television and appliance-related tip-over incidents. At that time, CPSC reported nearly 350 deaths, most involving young children. Since then, more than 80 people have died when a dresser, TV, bookcase, table, appliance or other large item tipped over and fell on them. A new report from our staff indicates that 430 tragic deaths occurred between 2000 and 2013, and an estimated 38,000 annual injuries, many of which were serious, from 2011 through 2013.
In most of the incidents, a child was crushed by the product or struck on the head by the product. What is remarkable is the number of families who have turned tragedy into advocacy. Jackie Collas, a Philadelphia-area resident, is using social media to honor her son, Curren, and encourage parents to anchor their furniture. Lisa Seifert of Chicago created Shane’s Foundation to honor her precious son and to increase awareness, education and safety.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7085251-cpsc-reports-430-tip-over-deaths-anchor-it-and-protect-a-child/
DIY Network’s Blog Cabin, the first-ever interactive home-building television series, is returning for its seventh season this Monday, July 29 at 9:30 p.m. ET. The popular primetime program, hosted by Chris Grundy, invites viewers and fans to design the 2013 Blog Cabin in hopes of winning the finished product, an exclusively-designed vacation home situated on the “Crystal Coast” of North Carolina. Viewers can enter the sweepstakes for a chance to win this beachfront cottage on DIYNetwork.com/BlogCabin from Monday, July 29 to Friday, Sept. 13.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/60772-diy-blog-cabin
The cosmetic industry has been pulling the wool over your eyes as their cosmetics continue to have ingredients that are harmful and even deadly to your health. But, they have no shame since they continue to add these ingredients to their cosmetics because they make the product smell better, flow nicer, cost less, dilute easy, easy to obtain, and fool you that they work.
Vestergaard, a global company dedicated to improving the health of disadvantaged people, launched its LifeStraw® Follow the Liters program in Kenya this month. As part of this program, high-volume LifeStraw® Community water purifiers have been distributed to provide more than 23 million liters of safe water a year to over 125,000 school children throughout Kenya’s western province.
The distribution is made possible through the LifeStraw® Follow the Liters program which harnesses the collective power of individuals to help solve one of the world’s most pressing issues – lack of access to safe drinking water for people in developing countries. When a consumer purchases any LifeStraw® product, a portion of the funds are used to provide one school child in a developing country with safe drinking water for an entire school year.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7351651-vestergaard-lifestraw-follow-the-liters-program-kenya-safe-water/
The Dell Storage SC4020 has been awarded the title of the Most Valuable Product by ISMB. Based on its enterprise-class storage solution, SC8000, the SC4020 supports a wide range of workloads for organizations across all industries and sizes seeking a high-performing, mid-sized SAN entry point or a remote or branch office storage solution for its size and price.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7263631-dell-storage-sc4020/
Have you dreamed of a skincare product promising youth-preserving results only to be let down time and time again? Now you can make that dream a reality, as USANA launches its high-performance skincare system, Celavive®. This unique line is fueled by USANA InCelligence Technology®, a combination of powerful peptides, botanicals and key nutrients that talk to your skin’s cells to target your unique beauty needs.
As we age, our cellular function slows and becomes less effective, resulting in wrinkles and loss of firmness. By tapping into USANA InCelligence Technology, Celavive is able to signal your beauty-preserving functions to support your natural ability to retain moisture from within. It also supports other key elements that help contribute to a younger-looking complexion.
To view the multimedia release go to:
https://www.multivu.com/players/English/7736552-usana-celavive-skincare-line/
ClosetMaid®, the industry leader in home storage and organization, has launched KidSpace™, a new collection of kid-tested and approved juvenile storage furniture. Comprised of 10 laminate storage items and a variety of compatible fabric drawers and wire frame fabric bins, this new line is attractive, durable, functional, safe and kid-friendly. Designed to be affordable and gender-neutral to look good anywhere in the home, KidSpace helps kids take a more active part in getting and staying organized. The entire product line ranges in price from $7.99 to $69.99 and will be available for purchase on www.closetmaid.com, popular online retailers and at select stores.
“Considering $22 billion is spent annually on toys in the USA, we created KidSpace to help keep them all organized,” said Scott Davis, vice president of product development and marketing, ClosetMaid. “Our research showed most storage products on the market classified as Juvenile/Kids were general items like bookcases and soft storage, so we wanted to take it a step further to offer something more to consumers.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8094351-closetmaid-kidspace-storage-furniture/
John Deere releases a new line-up of 100 Series Lawn Tractors. The new models provide side-by-side pedals and other operator convenience upgrades. Especially notable, some of the new models offer a revolutionary 30-second oil change system that makes machine maintenance easy for every owner.
“With these new upgrades, the John Deere 100 Series lawn tractors are ideal machines for customers looking to purchase their first riding lawn mower,” said Kirk Eisenbeis, product marketing manager for John Deere. “Perfect for mowing residential yards and light hauling, the 100 Series tractors create an easy-to-use experience for operating and maintenance,” added Eisenbeis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8261652-john-deere-100-series-lawn-tractors/
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64410-blu-homes-new-model-updated-2014-product-line-breeze-aire
PetSafe® Brand, an industry leader in the development of innovative pet behavioral, containment and lifestyle product solutions, is encouraging dog owners to get outside with their pet this spring through its new outdoor campaign.
“Let’s Go Outside” promotes the importance of a fit lifestyle for pets, which is essential for maintaining good health and quality of life. Pet parents play a key role in making sure their dogs get regular physical activity.
To view the multimedia release go to:
http://www.multivu.com/players/English/7808351-petsafe-lets-go-outside-campaign/
Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
