PDI, a leader in infection prevention products and solutions, announced the launch of its new EASY SCREEN™ CLEANING WIPE. This new product addresses the increasing use of touchscreen equipment in healthcare and the need for compatible cleaning products.
According to the Epocrates 2014 Mobile Trends Report, the presence of “digital omnivores,” a clinician regularly using digital devices including tablets, smartphones and computers, was 41 percent in 2014 and was predicted to increase to 74 percent in 2015. One of the biggest surges was expected to come from tablet usage, going from 45 percent in 2014 to 80 percent in 2015. Withstanding the apparent increase in touchscreen device usage in healthcare, a June 2015 study in the American Journal of Infection Control stated that proper protocols are lacking to address sensitive surfaces like touchscreen devices.
“Healthcare facilities are advancing everyday and it’s vital that we, as infection prevention leaders, are aware of the changes that are happening and able to adapt quickly. We created the EASY SCREEN™ CLEANING WIPE in response to the increasing usage of touchscreens and the need for a compatible product that wouldn’t damage the technology,” said PDI Senior Product Manager, Melanie Waddell.
To view the multimedia release go to:
http://www.multivu.com/players/English/7782451-pdi-easy-screen-cleaning-wipe/
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
Liquidation Channel (LC), an interactive, omnichannel retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle categories, has announced the company will rebrand as Shop LC effective immediately.
Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.
To view the multimedia release go to:
http://www.multivu.com/players/English/8015251-liquidation-channel-rebrands-as-shop-lc/
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