L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Latin America
Dr. Gioconda Gaudiano from Republic of Panama
Moon Children - Providing mobile surgery clinics to Indigenous people
This initiative provides free consultations, medical treatment and sun education via mobile surgery clinics to the 40,000 indigenous people from the Archipelago of San Blas, a region with the highest incidence of albinism in the world. Albinos can face severe skin problems, such as skin cancer, caused by UV light and sun exposure due to the lack of melanin in their skin. The mobile surgery clinics are able to travel to the Archipelago of San Blas, a community that often shuns medical treatment and avoids protective measures against skin cancer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Today leading window manufacturer The VELUX Group and the social business Little Sun announce a partnership with the NGO Plan International to distribute a new solar lamp – the Natural Light solar lamp – in three African countries: Zimbabwe, Zambia and Senegal. The partnership with Plan International will deliver sustainable solar-powered light to people living off-grid in areas without electricity, through a program that involves and empowers local communities.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7519251-velux-plan-partners-solar-africa/
Through thousands of hours meeting with women from Dallas to Taipei, Sao Paulo to Paris, Neutrogena® uncovered a universal truth – women are stepping back to examine what’s possible in their lives so they can pursue their dreams. Always on a mission to create, innovate, and rethink what’s possible in skincare, Neutrogena® identified this shared value and was inspired to launch its first-ever global campaign: “Neutrogena. See What’s Possible.™”
“Neutrogena® started as a dream, and through scientific discovery, creative thinking and the resilience to defy expectations without any compromises, a brand was born,” said Alicia Sontag, President, Beauty Care, Johnson & Johnson Consumer Inc. “We support women around the world and are proud to help them put their best face forward as they pursue their own dreams – big or small.”
The “Neutrogena. See What’s Possible™” campaign will debut with a commercial voiced by Brand Ambassador and creative consultant Kerry Washington which features real women following their passions. The empowering video brings to life the brand’s point of view on beauty – what really makes a woman beautiful is the ability to look in the mirror and know that anything is possible. In addition, educational and inspiring digital content designed to encourage her along her journey will be leveraged through social platforms in over 27 countries around the world, making this the largest digitally-driven campaign the brand has ever executed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7770451-neutrogena-see-what-s-possible/
Americans love their sports, but not all sports get the love and attention they deserve. That’s why USA Curling and Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division and makers of new, limited-edition Cheetos Winter White Cheddar Curls, are teaming up to dance - and curl - their way into America’s hearts.
Cheetos tapped musical sensation Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new dance move, “The Curl.” The dance is designed to win support for the unsung heroes of the sheet (that’s the ice for curling newbies) leading up to USA Curling’s big competition this February. The music video, “Teach Me How to Curl,” is available now on Todrick’s and Cheetos’ social channels.
To view the multimedia release go to:
https://www.multivu.com/players/English/8248751-cheetos-curling-todrick-hall-vernon-davis-ladainian-tomlinson/
Kathryn Magnolia Johnson tells her story, a colored woman born during the Jim Crow Era, yet courageous in her quest for racial justice, academic and social equality. Kathryn helps us experience the Argenta Race Riot of 1906, WWI France in 1918, and her activism for literacy selling her Two Foot Shelf of Negro Literature. Find out more at https://amzn.to/2vnNGAa Non-fiction, memoir, history
NBCUniversal Telemundo Enterprises today announced the launch of “El Poder En Ti,” the company’s robust community initiative aimed at empowering viewers to take action for a better life in areas of key importance to U.S. Hispanics: education (Tu Educación), health (Tu Salud), finance (Tu Dinero) and civic engagement (#YoDecido). Cesar Conde, Chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, together with key partners and Telemundo talent, will unveil the new campaign at a special star-studded cocktail reception in Miami, Florida.
The multi-platform initiative, “El Poder En Ti,” focuses on the power of self-conviction, empowerment and knowledge, supported by a specialized website, digital tools and resources. Life-changing and inspirational stories are brought to life by a series of public service announcements starring various Telemundo talent, including international Spanish-language television icon, Don Francisco as the narrative voice of the campaign. The PSA’s will air across the Telemundo network, its stations and NBC UNIVERSO, as well as other NBC cable properties. In addition, informational segments will be integrated across Telemundo’s news and entertainment programming on popular network shows including Un Nuevo Día, Titulares y Más, Noticiero Telemundo, Enfoque, Al Rojo Vivo and Suelta La Sopa. Collectively, these programs reach more than 11 million viewers on an average week, according to Nielsen. These segments will also be leveraged via Telemundo’s social media platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7853151-telemundo-el-poder-en-ti/
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Asia-Pacific
Dr. Jeong Chan-woo from South Korea
Sharing skin love - Skin Health Promotion for Orphanage and for low-income children/youth
This initiative was established to help children from low-income families, without parents or those living away from their parents, to receive education on how to prevent skin diseases. They also have access to high quality treatment if they are suffering from a dermatological condition.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Beauty anxiety is felt by girls as young as ten years old. In fact, 9 out of 10 girls want to change at least one thing about their physical appearance.1 Dove believes everyone has the opportunity to help a girl navigate those feelings. The Dove Self-Esteem Project launches a new Self-Esteem Pinterest page to provide free self-esteem exercises, activities, and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential.
“The Dove Self-Esteem Project has long been delivering self-esteem education to young people to help them build positive self-esteem and reach their full potential,” said Jennifer Bremner, Director of Marketing, Dove. “Dove recognizes that women and girls spend a great deal of time on social media. Now when girls need a self-esteem boost, the mothers or role models in their lives can rely upon practical and easy-to-use self-esteem inspiration right on their phones. Our new Dove Self-Esteem Pinterest page demonstrates the power and ease of mentorship, and we invite parents, teachers and any person with a girl in their life to join us in helping the next generation develop a positive relationship with beauty.”
The Dove Self-Esteem Pinterest Page (Pinterest.com/SelfEsteem) offers every woman and girl a personal confidence-boosting board they can turn to when they need it most.
To view the multimedia release go to:
http://www.multivu.com/players/English/7635651-dove-self-esteem-project-on-pinterest/
Ivey Poker announced today the official launch of the Ivey Poker App for mobile devices. Created by Phil Ivey – considered by many to be the greatest all-round poker player in the game – the Ivey Poker App is a free-to-play social game designed to deliver a truly authentic poker experience.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63459-phil-ivey-poker-app-launch
Take the #PepsiChallenge and step out of your routine to do something different.
Beginning today and continuing throughout 2015, this will become the hallmark of the Pepsi® Challenge™ as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live for Now.” Issued on Pepsi social and digital channels and via renowned ambassadors from around the world, #PepsiChallenge will incite consumers to take on different challenges for amazing life experiences and rewards.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7465451-2015-pepsi-challenge/
Estée Lauder announces the launch of The Estée Edit by Estée Lauder, a bold new collection of makeup and skincare created for the beauty-obsessed, social media generation. The collection launches today in 320 Sephora U.S. and Canada stores, and is also available on Sephora.com and Sephora.ca.
“Our founder, Estée Lauder, invented the beauty business as we know it,” said Jane Hertzmark Hudis, group president, The Estée Lauder Companies. “So we asked ourselves, ‘If Estée was re-inventing the beauty business for Sephora today, what would she do?’ The answer is The Estée Edit.”
“The Estée Edit is a win for both Estée Lauder and the Sephora client. We anticipate that The Estée Edit’s mix of covetable trend-based makeup, instant-gratification skincare products, approachable price point, and millennial muses will receive a very positive reaction from our young and socially-engaged consumers,” said Artemis Patrick, senior vice president of merchandising, Sephora.
The Estée Edit is inspired by Estée’s famous quote, “Beauty is an Attitude,” and features 82 products – 72 makeup, 10 skincare – that offer instantly, visibly gorgeous skin and covetable color. The packaging features signature elements originally created by Estée herself but with a twist, resulting in silver and white fluted packaging with cobalt blue paint splatter graphics.
To view the multimedia release go to:
http://www.multivu.com/players/English/7783751-the-estee-edit-by-estee-lauder/
Approximately one year after leading roof window manufacturer VELUX Group joined forces with social business Little Sun and NGO Plan International, launching a design competition to bring clean, sustainable light to Africa, the first solar lamps have now arrived on African soil.
The VELUX Natural Light International Design Competition received 172 proposals from 65 countries. A high-level jury of experts in the fields of architecture, art and design subsequently selected the winning design, by Mariana Arando and Luca Fondello of the University of Buenos Aires, Argentina. Their solar lamp design was inspired by the way light can bring people together.
The VELUX Group has so far produced and donated 14,500 of the solar-powered lamps, and 150 local sales agents are now being trained in how to sell the lamps in off-grid communities in Senegal, Zimbabwe and Zambia. The training combines workshops, roleplay, demonstrations, and group work.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7724551-velux-natural-light-solar-lamps-in-africa/
