Union Pacific Railroad this week launched a new campaign exclusively on social media, urging drivers and pedestrians to think about their personal safety first and wait at grade crossings. New videos depict different scenarios in which a jogger, young couple and father and son are stopped, waiting for a train to pass. When the arms lift, each proceeds safely toward a spectacular future.
“Our message is straightforward – Your Life is Worth the Wait,” said Scott Moore, Union Pacific senior vice president – Corporate Relations. “Union Pacific trains operate in more than 7,300 communities; too often our employees see drivers or pedestrians sneak around the gates. Even after applying the emergency brakes, it can take a mile for a train to stop; the risk is never worth it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7508251-union-pacific-your-life-is-worth-the-wait/
Auto and tech companies are coming together to put driverless cars on the road. Data is what's powering the race. From design and manufacturing to safety and services, data is informing every step of the process towards fully autonomous vehicles. As transformative as they are, self-driving, connected cars are just one component in a much-larger data-collection network soon to be on the world's roads and highways.
What's the future of transportation look like with self-driving and human-driving cars side-by-side? How will the data--some estimates go as high as 1GB per second--from driverless cars be put to use?
To view the multimedia release go to:
http://www.multivu.com/players/English/7889731-bloomberg-western-digital-bgovdata/
2018 has seen extensive health-focused merger and partnership activity, with nearly 840 deals announced as of Q3. Players new to the industry are driving innovation in the traditionally cautious health and life sciences sectors, with unanticipated and innovative alliances poised to revolutionize health care. McDermott Will & Emery is at the forefront of this activity, helping progressive leaders redefine and navigate the health care landscape through Collaborative Transformations – game-changing partnerships that drive bold and creative business solutions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8207752-mcdermott-innovative-partnership-business-collaborations/
Stressless® furniture, long known for its innovation and craftsmanship as well as its minimalist Scandinavian style, is on trend. The smart-home lifestyle of internet-connected devices is driving consumer preference for smart furniture. Stressless wraps ingenious functionality in natural materials, such as full-grain leathers and laminated woods, striking a balance between the desire for comfort and connectivity in the home.
“Stressless sits at the juncture of modern technology and artisan craftsmanship,” said Beverly Kastel, marketing director for Ekornes, Inc. “Our Stressless recliner is a personal oasis in a hectic world. It’s constructed from environmentally friendly raw materials and engineered with cutting-edge technology. The look and feel of our furniture complements the smart-home sensibility, where tech and comfort intersect.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8292451-ekornes-stressless-furniture-smart-home-technology/
Volvo Cars’ ongoing research into autonomous driving has confirmed what we all know - that the daily commute is taking the joy out of driving. It is during the commute and on long-haul motorway trips that people are most willing to delegate the act of driving to their car.
With this in mind Volvo has developed Concept 26, named to reflect the average daily commute to work of 26 minutes – time that could be spent doing something more meaningful than sitting in stop-go traffic. Volvo has set out to bring choice and freedom back to the driver; to enjoy the driving experience when they want to, or to delegate driving to the car when they want to do something else.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7694951-volvo-cars-unveils-concept-26/
Drivers of late-model pickup trucks are likely to find themselves squinting into the darkness or temporarily blinding other drivers, the Insurance Institute for Highway Safety's latest headlight ratings show.
All four small pickups evaluated are available only with headlights that earn a poor rating. The same goes for 3 out of 7 large pickups. Only one large pickup, the Honda Ridgeline, is available with good-rated headlights, though all but the most expensive trim levels come with poor ones.
Pickups are the third vehicle category to be put through the IIHS headlight evaluations. Midsize cars were the first in March, followed by small SUVs in July.
IIHS launched its headlight ratings after finding that government standards based on laboratory tests allow for huge variation in the amount of illumination headlights provide in on-road driving. In the Institute's evaluations, engineers measure how far light is projected from a vehicle's low beams and high beams as the vehicle travels straight and on curves. Glare from low beams for oncoming drivers also is measured.
Kelley Blue Book www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry, today announces the winners of the 2016 Kelley Blue Book Best Buy Awards, honoring the top new model-year vehicle choices available in the U.S. market. The 2016 Honda Civic is named Kelley Blue Book’s Overall Best Buy of 2016, alongside Best Buy Award winners in 12 major vehicle categories.
“After carefully analyzing a wealth of data and conducting extensive vehicle testing and evaluation from the hundreds of models available for the 2016 model-year, we chose this year’s elite group of 12 Kelley Blue Book Best Buy Award winners because they proved to be the top values in their class,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s KBB.com. “Our group of expert vehicle testers chose the totally redesigned 2016 Honda Civic as the Overall Winner in our Best Buy Awards because it sets a new standard in a segment already known for delivering great value, providing an up-level experience to drivers and passengers in every facet of the driving and ownership experience.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7641651-kbb-2016-best-buy-awards/
For decades, drivers have been accustomed to accessing and driving cars with physical keys. But no longer. In a ground-breaking move for the automotive industry, Volvo Cars plans to become the world’s first car manufacturer to offer cars without keys from 2017.
Volvo customers will be offered an application for their mobile phones to replace the physical key with a digital key. The innovative Bluetooth-enabled digital key technology, will offer Volvo customers far more flexibility, enabling them to benefit from entirely new ways to use and share cars.
The new Volvo app enables the digital key on the customer’s mobile phone to do everything a physical key currently does, such as locking or unlocking the doors or the boot and allowing the engine to be started.
This new technology will also offer customers the possibility to receive more than one digital key on their app allowing them to access different Volvo cars in different locations – according to their changing mobility needs.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7761852-volvo-phone-as-key/
The National Limousine Association’s Ride Responsibly™ initiative (www.rideresponsibly.org) and the National Sexual Violence Resource Center (www.nsvrc.org) have joined forces to produce a public service campaign, starring actress and activist Pamela Anderson. The PSA educates the industry and public at large about the dangers associated with ride-hailing apps.
The video, titled “The Driving Game!”, is an extension of the Ride Responsibly initiative to improve safety for passengers using ride-hailing apps. In the PSA, Ms. Anderson takes a lighthearted approach at communicating the critically important point that “you can’t always vet the driver you are using, but the service you are using should.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7769451-nla-ride-responsibly-driving-game-psa/
Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
“Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization,” said Amanda Myers, director of product marketing, member solutions for Community Brands. “In our study, we were able to identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups, based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8160951-community-brands-member-loyalty-study/
What if you could buy a car that produces zero emissions and where the fuel, the parking and the driving are basically free? There is such a country: Norway, the electric car capital of the world. Mark Phillips drove around Oslo as part of his series, “The Climate Diaries.”
Volvo Cars, the premium car maker, is promising that you will never have to stop at a petrol station, go to a car wash or even take your car in for service ever again, with the launch of a range of concierge services that will become an integrated part of the Volvo On Call mobile platform.
Volvo is announcing the roll-out of a pilot program in San Francisco, targeting Volvo owners driving the new XC90 SUV and S90 luxury sedan. In an effort to make their customers’ lives easier, Volvo has dug deep into consumer research to deliver on their customers’ unmet needs. The pilot is due to start in November and will ramp up to include around 300 Volvo owners.
“Imagine parking your car in the morning at work and when you head home your car has been serviced, cleaned and refuelled. These are the kind of services we want to deliver to our customers. Our research shows that people spend hours every week doing these small errands – we want to give that time back to Volvo drivers, so they can do something more valuable instead,” said Björn Annwall, Senior Vice President, Global Consumer Experience at Volvo Car Group.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7983651-volvo-cars-concierge-service/
