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Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free. This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience. To view the multimedia release go to: https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/

Melbourne-born Quay Australia, a leading eyewear company, announces a high-profile sunglass collaboration with pop culture phenomenon and entrepreneur, Kylie Jenner. The QUAYXKYLIE capsule collection—comprised of 4 styles and 11 skus—will be available beginning July 11th at www.QuayAustralia.com and retailers worldwide for $75-$80 USD each. “We’ve found the perfect collaborator in Kylie. Her social influence is unparalleled and she is known for her dynamic style and edge that her followers want to emulate,” says Quay Australia founder, Linda Hammond. To view the multimedia release go to: https://www.multivu.com/players/English/8127151-quay-australia-kylie-jenner-sunglass-collection-quayxkylie/