Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign.
At the heart of the ‘No Bollocks 2013’ campaign is a series of TV spots comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced advertisements typical of the beer category. Instead of using the professional actors or beautiful models normally featured in beer ads, the spots feature ordinary people drinking at real parties having a real good time (or a real bad time in some cases). The creative takes on traditional beer advertising gimmicks that imply that hand crafted workmanship and hand selected ingredients are unique to certain beers and that parties are made abundantly more fun with those same beers.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60803-newcastle-brown-ale-no-bollocks-2013-campaign
A lot has changed in the past decade since Microsoft launched Windows XP and Office 2003. Hardware is less expensive, devices are smaller, operating systems are faster and mobile phones are smarter than ever. In addition, the way we work has changed as well – we’re more mobile and more social in the workplace today than ever before. However, despite all of these advances, according to Stat Counter, nearly 21 percent of computers worldwide are still using Windows XP.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65586-get-2-modern-microsoft-retiring-xp/
Professional, high-shine, no dry time and long-wear—these are the qualities that have made millions of women gel manicure converts. But as any gel manicure devotee can attest, these perks are also what make the manicures so expensive—and time-consuming. That’s why the innovators at Sally Hansen are taking the manicurist out of the equation and putting professional results at your fingertips with the new Salon InstaGel Strips™ and Salon GelPolish™, two unique systems that equip you with everything you need to replicate a state-of-the-art gel manicure. Delivering mirror shine, no dry time and indestructible, chip-free wear for up to 14 days, each easy-to-apply system makes you your own manicurist at a fraction of the price. With Sally Hansen, you can effortlessly get the salon manicure you covet without leaving home—or breaking the bank.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57213-sally-hansen-introducing-new-at-home-gel-manicure-systems
The first salon-quality manicure that combines pure nail color with high techno gel... exclusively from Sally Hansen. Love the high shine, glossy look of a gel manicure but could do without the complexity of LED lights, time consuming removal, and expensive price tag? Now, Sally Hansen, the leader in nail color innovation, is making manicure history with an entirely new way of thinking about long lasting nail color. Its new, patented Miracle Gel, is the first ever part lacquer, part gel manicure system that delivers up to 14 days of lasting color and shine in just 2 easy steps. Simply apply two coats of the Miracle Gel Color Coat, followed by the Miracle Gel Top Coat, to achieve the most convenient manicure, ever.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7296951-sally-hansen-introduces-miracle-gel-manicure-system-without-the-light/
The rise in popularity of action cams and wearable devices is now reaching kids – but in a more durable and affordable way. Today VTech announces the availability of its latest innovation, the Kidizoom Action Cam (www.VTechKids.com/ActionCam), bringing parents’ technology to a new generation of active kids. Already receiving accolades, it was named the #1 breakout hit on the TTPM Summer Play List.
As the summer months approach and families head outdoors, the Kidizoom Action Cam is the perfect companion to help little explorers capture memorable moments while on the go so parents can treasure them forever. It features a robust, durable design and comes complete with mounts for attaching to a bike, skateboard or scooter, plus a waterproof case, all at an affordable price, making it an exceptional alternative to an expensive adult action camera. It is available now at Walmart online (www.walmart.com) and in Walmart stores May 11th.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7404455-vtech-kidizoom-action-cam/
The creature known as Frankenstein, created by a madman of the same name, lives on, re-imagined throughout time. Follow these four stories, each in a different time, a different place.
Mary Shelley's League of Supernatural Hunters: Origins of Adam
Mary Shelley learns of supernatural creatures and real meaning of the word monster as she encounters a man unlike any other. A creature not born of woman, but created from the body of a circus strongman killed while trying to save a lion tamer. She must decide who to trust, the vampire, the witch, the mad scientist or the creature. Either way, Mary's seen enough to know she will need an army to fight those things not easily killed.
Frankenstein's Companion
19th century England, friendless and alone in the world, Adam Frankenstein, the creation of a mad scientist and his witch lover, becomes an assassin for hire. When a powerful mage hires him to find his kidnapped daughter and kill the man who took her, Adam strikes a bargain of his own. The mage has an immortal dog and Adam will do anything to own it.
The Therapist and the Dead
Brooklyn, New York in the 1980's was a place where monsters could blend in. Life has been long and cruel, so Adam keeps his appointment with Dr. Stein, the most expensive and sought after psychologist in the city, to talk of immortality and murder.
Adam Frankenstein, U.S. Marshal
Adam joins the 21st Century, and takes up residence in Houston, Texas. While waiting for his next mission from the League of Supernatural Hunters, he becomes Adam Frank, U.S. Marshal. His new partner is Marshal Rebecca Hughes, a by-the-book woman with a non-nonsense approach to life, with no idea who he really is, but that’s all about to change. When he wakes up dead and learns someone has stolen his dog, Texas may not be big enough to hold his wrath.
Find out more at http://www.SheilaEnglish.com or on Twitter at @SheilaEnglish67 Thriller/Suspense/Horror/Time Travel
Epson America, Inc. today introduced the FastFoto™ FF-640 high-speed photo scanning system poised to change the way people preserve and share the billions of photos tucked away in attics, basements, garages, and closets. An innovative alternative to flatbed scanners and costly third-party scan services, FastFoto can scan photos as fast as one photo per second and easily restores faded photos to their original color to share with family and friends via the cloud and on social media, like Facebook® and Instagram™.
“Whether it’s for a Throwback Thursday, a photo slideshow for graduation, a wedding, or another life event, before today, digitizing photographs with a flatbed scanner or scanning service has been a time consuming and expensive task,” said Larry Trevarthen, director, Commercial Printing and Scanning, Epson America, Inc. “Scanning shoeboxes of photos on a flatbed scanner can take hundreds of hours, and sending photos out to a scanning service is pricey and puts irreplaceable photos at risk of being lost or damaged. FastFoto offers a fast, easy and affordable solution for preserving a family’s legacy.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7820753-epson-fastfoto-worlds-fastest-photo-scanner/
The plan for reducing carbon emissions from existing power plants that President Obama unveiled at the climate conference in Paris will come with an overall price tag that should greatly trouble American consumers and business and will have little meaningful impact on global warming, cautioned the National Mining Association.
“The plan will replace low-cost power supplies with more expensive and less reliable sources of power. And these increases will show up in monthly utility bills and have a particularly devastating effect on low-income households. About half of all American families already pay close to 20 percent of their disposable income on energy-related expenses.” said Luke Popovich, Vice President, Communications, National Mining Association.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
The U.S. Environmental Protection Agency (EPA) has proposed sweeping regulations that would require states to reduce carbon dioxide emissions from the electricity sector by an average of 30 percent nationally. This costly plan is another step in the administration's policies designed to eliminate low cost and reliable electricity and replace it with more expensive and less reliable sources.
"The rule is a stunning attempt to remake the nation's entire electric grid at great cost to households and businesses across the US. Our manufacturing base will become less competitive because of higher electricity prices. The impact of this regulation will be felt by families as they will spend more to heat and cool their homes. Those on fixed incomes and seniors will be forced to pay a disproportionately higher share of their monthly budget on utilities," said Hal Quinn, president and CEO, National Mining Association."
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
After a successful launch in 16 countries, Ringo is now available in India, offering 90% savings on international calling, without Internet or Wifi.
Communicating internationally with friends and loved ones relies on one of two things: an expensive calling plan or a stable Internet connection ¬ until now. Ringo, which has now launched in India, is the first international calling app that delivers high quality and low cost calling without using the Internet. Ringo is meant for anyone looking to save big on high¬ quality international calls, from families trying to keep in touch, to companies conducting global business.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7420751-ringo-calling-app-no-wifi-required/
As the temperatures start getting consistently cooler, it’s official: fall is knocking on the door! Whether you’re ready for the end of summer or not, a great way to ease into autumn is to make home updates that make the home a cozy and comfortable oasis. While this can seem like an expensive and stressful undertaking, creating a DIY home makeover plan is easier than you think.
