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In an effort to help parents better understand why ignoring dental health can have serious consequences, and educate families about good dental health habits, the Ad Council and The Partnership for Healthy Mouths, Healthy Lives created new Public Service Ads (PSAs) for the Kids’ Healthy Mouths campaign. The new PSAs are humorous depictions of life lessons which make the point that while parenting can be tricky at times, getting kids to brush for two minutes, twice a day can be easier than most other things parents will try to teach their children. The new PSAs debut today at the American Dental Association (ADA) annual meeting and are now available for nationwide distribution. To view the Multimedia News Release, go to http://www.multivu.com/players/English/7343051-kids-healthy-mouths-and-ad-council-launch-new-public-service-announcements/

Pace, Chicagoland’s suburban bus and regional paratransit provider, is proud to remove transportation barriers for people with disabilities through its fixed route bus system and ADA Paratransit service. In honor of the United Nation’s International Day of Persons with Disabilities, which promotes the rights and well-being of persons with disabilities each year on December 3, Pace has updated their educational materials to help riders with disabilities more easily use Pace’s fully accessible services. The video and graphics below provide educational support related to Pace’s fixed route system and ADA Paratransit service. The materials are intended to improve the experience for riders living with a disability by increasing understanding of Pace’s offerings. To view the multimedia release go to: https://www.multivu.com/players/English/8457351-pace-fixed-route-bus-system-ada-paratransit-service/

Losing weight and being healthier are at the top of everyone’s New Year’s resolutions. But, despite the best intentions, work, kids, and social events often push lifestyle changes to the bottom of the list. While many are familiar with type 2 diabetes, fewer are aware of prediabetes, a serious health condition that affects 86 million Americans (more than 1 in 3) and often leads to type 2 diabetes. People with prediabetes have higher than normal blood glucose (sugar) levels, but not high enough yet to be diagnosed with type 2 diabetes. To raise awareness and help people with prediabetes know where they stand and how to prevent type 2 diabetes, the American Diabetes Association (ADA), the American Medical Association (AMA), and the Centers for Disease Control and Prevention (CDC) have partnered with the Ad Council to launch the first national public service advertising (PSA) campaign about prediabetes. The PSA campaign, featuring first-of-its-kind communications techniques, was developed pro bono by Ogilvy & Mather New York for the Ad Council. Nearly 90 percent of people with prediabetes don’t know they have it and aren’t aware of the long-term risks to their health, including type 2 diabetes, heart attack, and stroke. Current trends suggest that, if not treated, 15 to 30 percent of people with prediabetes will develop type 2 diabetes within five years. The good news is that prediabetes often can be reversed through weight loss, diet changes and increased physical activity. Diagnosis is key: research shows that once people are aware of their condition, they are much more likely to make the necessary lifestyle changes. To view the multimedia release go to: http://www.multivu.com/players/English/7731551-ad-council-prediabetes-psa/

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The American Dental Association (ADA) today released tips for keeping tooth decay at bay during the holiday season. “Sweet treats are everywhere during the holidays, from your office party to baking cookies in your own kitchen,” said Alice G. Boghosian, D.D.S., ADA spokesperson. “The key is to practice moderation and make healthy choices when you can. And don’t forget to brush twice a day with a fluoride toothpaste and clean between your teeth every day!” To view the multimedia release go to: https://www.multivu.com/players/English/8046052-ada-healthy-teeth-holiday-tips/

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