InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, today announces the launch of the Holiday Inn Express® brand’s all-new BREAKFA-moji keyboard, available for free download via the iTunes App Store and Google Play. The new keyboard, a first of its kind for any hotel brand, features 25 playful breakfast characters, and just like the brand’s Express Start™ breakfast bar, offers something for everyone - from cinnamon rolls and sausage to oatmeal and yogurt, and of course, the brand’s beloved one-touch pancake machine.
Jennifer Gribble, Vice President, Holiday Inn Express® Brand, Americas, IHG said: “This year, we have been going big on breakfast, and specifically our one-touch pancake machine, which we think is the smartest breakfast gadget out there. With the launch of our new BREAKFA-mojis, we are further integrating breakfast and technology, giving people a fun and creative way to share their love of breakfast and the many delicious choices available at Holiday Inn Express hotels with their friends and family.”
According to the 2015 Emoji Report1, emojis are the fastest growing language in history, and are used by 92 percent of the online population. Frequent users feel that emojis express their feelings better than words. When it comes to a love of breakfast, the Holiday Inn Express brand believes there is no better way to say “I love pancakes” than through a work of emoji art.
To view the multimedia release go to:
http://www.multivu.com/players/English/7689351-holiday-inn-express-breakfast-emoji/
Wella Professionals collaborated with a team of top creative artists, including Global Creative Directors, Eugene Souleiman (Styling) and Josh Wood (Color), to identify the future of hair, color and style for 2015. Encompassed within the TrendVision platform, each distinct trend celebrates unique pathways to inspire stylists. Offering hairdressers the opportunity to showcase their highest level of creativity and craftsmanship for over 11 years, TrendVision heroes the most skilled hairdressers, allowing them to compete for the chance to interpret Wella trends at International TrendVision, which will take place in Berlin later this year.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7504951-wella-2015-hair-trend-report/
One lucky homeowner is going to be living the life in the mountain town of Asheville, North Carolina, location of the HGTV Urban Oasis® 2015. Viewers can now enter for a chance to win the grand prize package valued at more than $500,000 that will be awarded this fall. In addition to this approximately 1,300-square-foot residence and all its furnishings, the grand prize winner will receive a 2016 Acura TLX and $50,000 cash provided by national mortgage lender Quicken Loans.
During the giveaway period, which runs through September 24, eligible viewers can enter twice per day online at HGTV.com/UrbanOasis and can sign up for daily email reminders. HGTV Facebook and Twitter fans (#hgtvurbanoasis) can check in for ongoing updates and new details.
Decorated by interior designer Brian Patrick Flynn, the fully furnished HGTV Urban Oasis 2015 features an open-concept floorplan with two bedrooms and two baths. All the renovations on the home were overseen by HGTV house planner Jack Thomasson, which included raising the original roof to include a loft over the dining room. Designed by Wilson Architects and fully renovated by JAG and Associates Construction, the home remains indicative of the Asheville style: bold, transitional, creative, vintage, and handmade, with an emphasis on art and practicality.
To view the multimedia release visit:
http://www.multivu.com/players/English/7582251-hgtv-urban-oasis-2015/
La Maison Cointreau and Laetitia Casta have chosen the Musée de l’Orangerie, in the heart of Paris, to announce their creative partnership, starting this year. Cointreau, the definitive orange liqueur, and the French actress, emblematic of Parisian style, join forces as the House of Cointreau appoints Laetitia Casta as Creative Director.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7432251-maison-cointreau-creative-director/
A new social network for creative professionals taking two years and almost €1 million to develop was launched today. ‘Toadsquare’ aims to unite the world’s 20 million ‘creatives’ – artists, photographers, filmmakers, scriptwriters, actors – and provide them with an instant, global showcase for exhibiting their talents to agents, producers and collectors.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/61904-toadsquare-social-network-unites-creatives
The FCBARCELONA PHOTO AWARDS are sports-themed awards, aimed at top-class artists that use photography as a creative vehicle, as well as professional photographers and photojournalists that see sports as a way of artistic expression.
Knowing that FC Barcelona has launched these awards, the first question that arises in our mind is why is a football club organizing a photo competition like this?
It is normal that the initiative causes a certain effect of surprise. A priori, it is difficult to understand why a football club wants to take part in areas that may seem so remote from the world of football such as culture, art and education.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7972151-barca-fc-barcelona-photo-awards/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces a massive leap in the field of breakfast superiority with the hiring of actor/comedian Rob Riggle as the Holiday Inn Express® brand’s very first Creative Director and Breakfast Excellence Honcho. In this newly created and very important role, Riggle will be responsible for delivering comedic genius and driving Express Start™ breakfast enthusiasm for the brand through a variety of unique programs and content rolling out over the summer and fall of 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7568451-hiexpress-rob-riggle-pancake-machine/
Last night Sandvik Coromant, a global leading supplier of cutting edge tools, tooling solutions and know-how to the metalworking industry, lit up the Chicago skyline with insightful images designed to spread the word about the profound impact data and technology has on the manufacturing industry and people’s daily lives. The display also included inspirational images depicting the future of digital manufacturing created by Samuel and Erika Flickinger, a brother and sister from Decatur, IL. The two students, who participated in STEM education “Dream It. Do It.” summer camps created by The Manufacturing Institute, literally helped ‘flip the switch’ on the light show and also each received a $1,000 check toward their future education.
“Our goal with this light show was to raise awareness about the amazing opportunities that the use of data is driving in the manufacturing industry and honor two very creative students,” said Sean Holt, President Sandvik Coromant Americas. “We are proud to help raise awareness about the present and future opportunities of digital manufacturing, including the skilled and high paying career options for future generations.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833454-sandvik-coromant-manufacturing-technology-show/
2018 has seen extensive health-focused merger and partnership activity, with nearly 840 deals announced as of Q3. Players new to the industry are driving innovation in the traditionally cautious health and life sciences sectors, with unanticipated and innovative alliances poised to revolutionize health care. McDermott Will & Emery is at the forefront of this activity, helping progressive leaders redefine and navigate the health care landscape through Collaborative Transformations – game-changing partnerships that drive bold and creative business solutions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8207752-mcdermott-innovative-partnership-business-collaborations/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Seqirus announced today that the National Adult and Influenza Immunization Summit (NAIIS) awarded the organization with the 2016 Immunization Excellence Award for best Corporate Campaign. The accolade recognizes Seqirus’ creative and collaborative efforts to improve vaccination awareness and rates during the 2015-16 influenza season. The award was presented yesterday during the NAIIS Summit in Atlanta, Georgia.
“We are pleased to receive this prestigious honor, and thankful to our partners, Families Fighting Flu and several collegiate student organizations, for their dedication to spreading the word about the dangers of flu and encouraging their peers to get vaccinated,” said Dr. Marie Mazur, Vice President of Global Commercial Development and Policy. “Moving forward, Seqirus is committed to building on this season’s success with college students and continuing the important work of flu prevention for all.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833751-seqirus-national-award-knockoutflu/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
