Sixty percent of Americans self-reported they currently do not have a family emergency plan in case of a natural disaster or other emergency, according to a 2013 national survey conducted by the Ad Council. To encourage parents to engage their children (ages 7-12) in a conversation about preparing for emergencies, including natural and man-made disasters, the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready Kids campaign. The PSAs are launching in advance of the tenth annual National Preparedness Month (NPM).
To view Multimedia News Release, go to http://www.multivu.com/mnr/63031-ad-council-ready-kids-fema-national-preparedness-month
The International Nut and Dried Fruit Council (INC) has celebrated the XXXV World Nut and Dried Fruit Congress in San Diego. From May 30th until today, more than 1,400 delegates have participated in the only and largest international event dedicated to the nut and dried fruit industry that this year’s edition has broken previous records of attendance.
The INC Congress featured a stimulating three-day program to exchange knowledge, ideas and experiences. Attendees had over 16 sessions, among round tables, seminars and keynote speakers’ presentations ranging in topics from market dynamics, crops and production forecasts, agricultural and water resources, new findings in health and nutrition, and product innovations.
Steve Junqueiro, Co-president and COO of Save Mart Supermarkets, shared his vision on the future of American supermarkets. He outlined a market featured by a more digital consumer driven by food transparency, convenience, connectivity, emotional connection and local and sustainable supply.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7849351-inc-world-nut-dried-fruit-congress/
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
A National Safety Council public opinion poll found more than eight in 10 Americans believe cell phones are addictive, underscoring the need to help drivers kick their cell phone use habit – even hands-free. The Council is launching a national campaign, Calls Kill, to illustrate that hands-free cell phones are not risk-free, and no call is worth a life. Visit nsc.org/CallsKill for downloadable posters, infographics, videos, tip sheets and other information related to this important topic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7398051-nsc-cell-phone-calls-kill/
Para celebrar el mes de la herencia hispana, que se extiende del 15 de septiembre al 15 de octubre, el Hispanic Scholarship Fund (HSF), en asociación con el Ad Council, lanza una nueva campaña de anuncios de servicio público para que los padres hispanos tengan acceso a los recursos necesarios para ayudar a sus hijos a prepararse y planificar ir a la universidad y como pagar los estudios universitarios.
Para ver los activos de multimedia asociados con este comunicado, haga clic en: http://www.multivu.com/players/Spanish/7317152-advertising-council-y-hispanic-scholarship-fund-psa
In an effort to continue to create and place people in more jobs, including people who are unemployed or underemployed, Goodwill® and the Ad Council have launched new public service advertisements (PSAs) that demonstrate how donated clothing and household items to Goodwill support those facing challenges to finding employment. Every 27 seconds of every business day, Goodwill helps someone find employment.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7442751-goodwill-ad-council-psas/
Today, the Ad Council and national nonprofit Futures Without Violence launched a national public service campaign called #TeachEarly highlighting the pivotal role that men play in preventing domestic and sexual violence. The campaign launch coincides with the release of the Ad Council Domestic Violence Prevention Continuous Tracking Study, which was funded by the Robert Wood Johnson Foundation. Of the men surveyed, 89 percent agreed that it’s important for men to talk to boys about violence against women and girls, while only 37 percent reported speaking to a boy they know about violence against women in the past six months. The campaign encourages men to recognize this dissonance between their beliefs and actions, and teach boys to respect women with the same enthusiasm and dedication in which they teach them other things.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7482751-ad-council-domestic-violence/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
As Americans gather at bars and in living rooms to watch the hugely popular college basketball tournament– often with a drink in hand– the Ad Council is launching a new series of public service advertisements (PSAs) for their ongoing “Buzzed Driving is Drunk Driving” campaign. Impaired driving remains a persistent problem in the U.S., with over 10,000 people killed in alcohol-impaired driving crashes in 2016, according to the Department of Transportation. That’s approximately one person every fifty minutes.
The new PSAs, which were produced pro bono by media agency OMD, encourage young men to examine their own behavior by amplifying social warning signs many already know and associate with impairment. Whether texting too many emojis or taking one too many selfies, these subtle “warning signs” are recognizable to the target audience and serve as cues not to drive home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8288151-ad-council-buzzed-driving-warning-signs/
Understood.org, a comprehensive, free nonprofit resource, is launching today to help parents of children with learning and attention issues. One in five children struggles with issues related to reading, math, writing, focus and organization. Understood’s mission is to help parents understand these issues and support them with strategies that can enable their children to go from simply coping to truly thriving in school and in life.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7352451-ad-council-understood-org-learning-and-attention-issues/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Autism Speaks – the world’s leading autism science and advocacy organization – today joined the Ad Council and BBDO New York, the long-time volunteer agency for Autism Speaks, to announce the launch of a new series of public service advertisements (PSAs) designed to help parents recognize the early signs of autism and take immediate action. For the first time in the campaign’s history, the new PSAs feature an imaginative world, created using 3D and stop-motion animation, inspired by stories of real children with autism and told from the perspective of a child with autism. The PSAs are an extension of the award-winning “Learn the Signs” campaign, created by BBDO, which has helped significantly increase the percentage of parents who recognize the early warning signs of autism.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7674151-ad-council-autism-speaks-psa-s-2015/
