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Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again. The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands. The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world. To view the multimedia release go to: http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/

This video highlights some of the key moments from last year's convention. Visit www.risconvention.com for more information on the upcoming RIS 2016 Convention celebrating 15th Anniversary from December 23-25, 2016 at Metro Toronto Convention Centre in Toronto, Canada.

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original music, piano and drum.

Robert Johnson Project From: 1996 Spirit - California Blues

Shaolin Kungfu Apeldoorn He Yong Gan Martial Arts Academy demo video. The school is located in Apeldoorn the Netherlands and offers classes in: Shaolin Kungfu, Qin Na, Selfdefense, Sanda Freefight Kickboxing, Gymnastics & Tumbling, Weapons, Taijiquan, Qi Gong and Meditation. The slogan of the school is: The Spirit of Shaolin and we offer training to beginners as professional athletes. Shaolin Martial Arts are great tools for Physical Fitness in mind, body and spirit. Take the Challenge train at He Yong Gan. #heyonggan #apeldoorn #martialarts #fyp #foryou #classes #training #viral #viralvideo #wushu #kickboxing #weapons #gym